Known as the world’s #1 CRM, Salesforce Marketing Cloud is trusted by some of the largest corporations in the world. But, as effective as it is at delivering results, it’s not the easiest platform to use. That is, unless you have a Salesforce Marketing Cloud consultant by your side.

Salesforce Marketing Cloud - What you need to know

Salesforce Marketing Cloud leverages the power of intelligent marketing automation to provide cutting-edge digital marketing tools. Their email marketing software is very effective at analyzing and understanding your customer’s background as well as their behavior. 

It also gives you constant access to data streaming in from your marketing campaigns. This can then be used to segment your audience for better engagement. Salesforce Marketing Cloud is the platform to use if you want to ensure that you’re sending the right message to the right audience at the right time. 

There’s also this great Einstein feature that allows you to fine-tune your audience. That way, you can truly connect with highly engaged customers and subscribers that are invested in your brand. This tool saves you time by recommending the most relevant content to use for every email.

Another way that Salesforce Marketing Cloud facilitates higher conversions is by providing you with customizable templates. You can also create personalized content by using your own scripting language or HTML code. Can't write code? No problem! Experienced coders can will help you navigate this crucial element of email marketing. 

Other notable features offered by this comprehensive CRM include the ability to run A/B tests. Plus, the tools you need to maintain 1-on-1 relationships with your subscribers, no matter how big your email list gets. There’s also the potential to automate it all. But a lot of groundwork must be done before that’s possible. And this is where working with a good Salesforce Marketing Cloud consultant can really come in handy.

Getting the best results out of Salesforce Marketing Cloud

What’s the point of having the best marketing platforms if you don’t know how to put them to work? You’ve got to have a strategy in place if you plan on taking advantage of Salesforce Marketing Cloud. That’s why you need a team with the capacity to make use of it. Here’s how working with a Salesforce Marketing Cloud consultant can improve your chances of success.

  • Skills

What's more, you might not have anyone in your company with the technical expertise to take on a platform as rich as Salesforce. So, it makes sense to hire an experienced email marketing team - like us. Partner with CodeCrew and you'll discover a bunch of professionals who are well-versed in this ESP.

  • Data

Data is useless unless it makes sense. While collecting a wealth of information on Salesforce Marketing Cloud is important, it’s even more vital to translate that data into something useful that can help improve your email marketing program going forward. 

As Salesforce Marketing Cloud consultants, we won't just won’t just put email metrics in front of you. We'll tell you what the results mean for your marketing strategy. And how you can use that information to your advantage. We will show you exactly what’s missing and provide expert recommendations to help reach your goals.

  • Expansion

It takes a lot of energy, attention and prioritizing to grow your business through email marketing. Luckily, we have a crew of specialists that will take care of all that for you.

Instead of managing projects and keeping busy with daily Salesforce Marketing Cloud operations, your team needs to focus on upscaling your business. You can leave the rest to us. After all, how else are you going to keep up with the growth from your email marketing campaigns?

A true Salesforce Marketing Cloud consultant knows every trick in the book (trust us, there are many!). They understand all the best practices and industry secrets. They’ve dealt with all kinds of CRMs, companies and sectors.

But wait, there's more...

  • Savings and Speed

Trying your hand at DIY email marketing can waste a lot of time and money, especially if you don’t know what you’re doing. That’s why it’s better to hit the ground running and enjoy guaranteed results with an experienced Salesforce Marketing Cloud consultant.

Whether it’s email segmentation or personalization, an email marketing agency like CodeCrew offers an entire team of experts to meet your needs.

While it might take you some trial and error to figure out which campaigns have greater impact and are worthy of investment, a Salesforce Marketing Cloud consultant already knows which buttons to press. 

Things like reporting, optimization, conversion tracking and campaign management are all activities that an agency like ours has a lot of experience with. Which is why we can do it in a fraction of the time.

  • A Wholistic Approach

There is so much that an in-house marketing team can miss out on simply due to a lack of experience. From lead nurture campaigns to product onboarding, brand awareness, transactional factors and customer loyalty, a Salesforce Marketing Cloud consultant can help you cover everything. 

Keep in mind that you also need someone that will put all your content, information and insights into a comprehensive report and action plan. A team operating within an experienced agency will have a broader experience to refer to.

As an email marketing agency, we live for systems like Salesforce. The key to success with such marketing platforms is to hit the ground running with a proper strategy in hand. 

Configuring and setting up the Salesforce system is no easy task, unless you’re a Salesforce Marketing Cloud consultant. There are so many tools and features that you might think you’ll need but aren’t necessary at all. And the interface can seem complicated because there’s just so much going on. So you could really use the extra help to make it all make sense for you.

Salesforce email ESP - how it can grow your business

Once you’ve enlisted us as your Salesforce Marketing Cloud consultants, you can get ready to consolidate your pipeline. Essentially, this means improved customer service through automated email responses crafted by the best in the business. 

Getting a whole team to track your competition can help you develop a deal-grabbing strategy like no other. You could manage your entire campaign from your phone, getting real-time updates and making immediate changes that can then be reviewed by you later. 

It’s almost like calling the handyman to come over to your house and fix something. You know that if you get a professional to do it, you can expect good results with no harm done. Trying to fix it yourself could leave you injured and cause a huge, unnecessary mess. 

Your brand image is at stake here, and if you want to smash your business goals and get the most out of Salesforce Marketing Cloud’s huge potential, then be sure to get in touch with these email marketing experts and get started today.