SMS, Text - call it whatever you want, it can pack a powerful punch when it comes to marketing your business. With an average open rate of 98% (that’s right) and a 12% YoY growth rate in terms of new subscribers, it’s no wonder 96% of marketers swear by SMS marketing.
So, you just grab your phone and start typing… right? Not so fast - the best SMS marketing is just as nuanced as its email counterpart and requires the right know-how and experience to yield stellar results. Keep reading to discover how CodeCrew’s expert SMS marketing services can skyrocket your ROI.
With so many SMS marketing platforms out there, you’d be forgiven for not knowing where to start. Luckily, we’ve simplified the process by highlighting the three main players for you:
Klaviyo Easy to use with a simple text editor. With Klaviyo SMS marketing, you can add images, emojis, and coupons with MMS while tracking each SMS or MMS’s performance.
Attentive Slightly more expensive than Klaviyo, but you get built-in compliance checks and a lot more add-ons. Attentive SMS marketing is more suited for established companies with a larger marketing budget.
Twilio The gold standard in text-based marketing with Whatsapp integrated. The interface is aimed towards tech-savvy users, so Twilio SMS marketing is definitely not suited for first-timers or novices.
Choosing the right ESP (Email Service Provider) for your specific business is vital, as no two are exactly the same. This is also true when it comes to choosing an SMS service provider. You’ll want to consider the size of your business, your dependency on SMS marketing, and SMS marketing costs. As your SMS marketing agency, we’ll help you find a solution that suits your specific needs and even recommend an SSP if you’re not sure.
Wait, there’s more! Our team is platform-agnostic, which means that, whatever SMS service provider you choose, we can get you the results you’re looking for and then some. What’s more, we have extensive experience across all platforms including Klaviyo’s SMS and email offering, Twilio’s SMS service, Attentive SMS marketing, and many more. How much experience, you ask? Well, let’s just say no one achieves an average ROI of 1300% through luck and guesswork. We’ll just leave these slam-dunk case studies right here and let you decide for yourself.
As a hyper-specialized boutique marketing agency, we’ve mastered the fine art of email and SMS marketing - and we won’t do anything unless we’re absolute experts at it.
But enough about us, let’s talk about solutions for your SMS marketing program.
I’m In!In case you were living under a rock somewhere, we’re here to tell you that the right SMS marketing services can be really, really effective. Just check out these numbers:
86% of customers open SMSes within 30 minutes of receiving them.
On average, Americans check
their phones 352 times a day.
75% of customers want to receive promotions via SMS marketing.
During holiday seasons, SMS databases grow by 41% - thanks to seriously good text marketing.
They don’t call it a SHORT message service for nothing. So, when it comes to text marketing services, we don’t mince words. Crafting an impactful message with just a handful of characters requires a lot of prep and expertise, which is why we handle all aspects of your SMS marketing campaign. This includes:
Strategy: We use our extensive experience to draw up a winning game plan.
Integration with your email marketing calendar: By providing email and SMS marketing services, we ensure that your entire program is always working in harmony.
Setup: We take care of setting up your platform and segments as well as website overlays that drive SMS subscriber signups.
SSP Migration (if applicable): For Attentive, Klaviyo, Twilio, or any other SMS platform you choose to work with,
we’ll make sure no data gets left behind and that your
move over is as seamless as possible.
A/B Testing: This helps us determine exactly what your customers respond to in order to optimize each campaign.
Reporting: We send bi-weekly and quarterly reports on the performance of every SMS along with an analysis on what’s working and where we need to pivot.
So, take your pick from the best SMS marketing service providers and we’ll work our magic no matter which one you choose. The ultimate goal is to create a short symphony of words that grabs attention and yields results. And then to do it all over again. That, and having the best SMS marketing company on your side, is what will get you the results you’re looking for. And you know we’re all about results.
Let’s Make ROI Magic!
