SMS, Text - call it whatever you want, it can pack a powerful punch when it comes to marketing your business. With an average open rate of 98% (that’s right) and a 12% YoY growth rate in terms of new subscribers, it’s no wonder 96% of marketers swear by SMS marketing.
So, you just grab your phone and start typing… right? Not so fast - the best SMS marketing is just as nuanced as its email counterpart and requires the right know-how and experience to yield stellar results. Keep reading to discover how CodeCrew’s expert SMS marketing services can skyrocket your ROI.
With so many SMS marketing platforms out there, you’d be forgiven for not knowing where to start. Luckily, we’ve simplified the process by highlighting the three main players for you:
Klaviyo Easy to use with a simple text editor. With Klaviyo SMS marketing, you can add images, emojis, and coupons with MMS while tracking each SMS or MMS’s performance.
Attentive Slightly more expensive than Klaviyo, but you get built-in compliance checks and a lot more add-ons. Attentive SMS marketing is more suited for established companies with a larger marketing budget.
Twilio The gold standard in text-based marketing with Whatsapp integrated. The interface is aimed towards tech-savvy users, so Twilio SMS marketing is definitely not suited for first-timers or novices.
Choosing the right ESP (Email Service Provider) for your specific business is vital, as no two are exactly the same. This is also true when it comes to choosing an SMS service provider. You’ll want to consider the size of your business, your dependency on SMS marketing, and SMS marketing costs. As your SMS marketing agency, we’ll help you find a solution that suits your specific needs and even recommend an SSP if you’re not sure.
Wait, there’s more! Our team is platform-agnostic, which means that, whatever SMS service provider you choose, we can get you the results you’re looking for and then some. What’s more, we have extensive experience across all platforms including Klaviyo’s SMS and email offering, Twilio’s SMS service, Attentive SMS marketing, and many more. How much experience, you ask? Well, let’s just say no one achieves an average ROI of 1300% through luck and guesswork. We’ll just leave these slam-dunk case studies right here and let you decide for yourself.
As a hyper-specialized boutique marketing agency, we’ve mastered the fine art of email and SMS marketing - and we won’t do anything unless we’re absolute experts at it.
But enough about us, let’s talk about solutions for your SMS marketing program.
I’m In!In case you were living under a rock somewhere, we’re here to tell you that the right SMS marketing services can be really, really effective. Just check out these numbers:
86% of customers open SMSes within 30 minutes of receiving them.
On average, Americans check
their phones 352 times a day.
75% of customers want to receive promotions via SMS marketing.
During holiday seasons, SMS databases grow by 41% - thanks to seriously good text marketing.
They don’t call it a SHORT message service for nothing. So, when it comes to text marketing services, we don’t mince words. Crafting an impactful message with just a handful of characters requires a lot of prep and expertise, which is why we handle all aspects of your SMS marketing campaign. This includes:
Strategy: We use our extensive experience to draw up a winning game plan.
Integration with your email marketing calendar: By providing email and SMS marketing services, we ensure that your entire program is always working in harmony.
Setup: We take care of setting up your platform and segments as well as website overlays that drive SMS subscriber signups.
SSP Migration (if applicable): For Attentive, Klaviyo, Twilio, or any other SMS platform you choose to work with,
we’ll make sure no data gets left behind and that your
move over is as seamless as possible.
A/B Testing: This helps us determine exactly what your customers respond to in order to optimize each campaign.
Reporting: We send bi-weekly and quarterly reports on the performance of every SMS along with an analysis on what’s working and where we need to pivot.
So, take your pick from the best SMS marketing service providers and we’ll work our magic no matter which one you choose. The ultimate goal is to create a short symphony of words that grabs attention and yields results. And then to do it all over again. That, and having the best SMS marketing company on your side, is what will get you the results you’re looking for. And you know we’re all about results.
Let’s Make ROI Magic!When you decide to work with the best SMS marketing service providers, we’ve worked with many brands who never used text message marketing before and we’ve built their text messaging marketing campaigns from scratch. So we know the ins and outs of what goes into an effective text message marketing program to keep your customers engaged. Here’s how your business can benefit from text message marketing services:
Use text message marketing for order confirmation and delivery updates. If you have an e-commerce business, sending order confirmation and delivery updates in the form of text messages can increase engagement with your customers. Plus, customers like to receive text messages on their delivery status in real-time.
Celebrate your customers’ birthdays and anniversaries. Text messages give a personal touch and there’s no better way to increase engagement and customer loyalty than sending your customers birthday and anniversary greetings. Birthday text messages will let your business stand out as they will make your customers feel like you appreciate their business.
Use text messages for event reminders and news updates. Reminding your customers of upcoming events and news updates is more effective than sending emails, as text messages get checked more frequently over emails. You can inform them of any schedule changes before the event and send out text messages after the event to collect customer feedback.
Send text messages to promote new offerings. If your business has a new product or limited-time specials, sending these time-sensitive messages is an effective way to get your customers' attention to click the link in your text message to take you up on your offer.
Send text messages to improve your customer service. Many customers prefer texting with customer service reps over speaking on the phone. Plus, it gives them a chance to do it on their own time and you’re more likely to get detailed feedback from them if they don’t feel rushed.
Use text messages to conduct customer preference polls. If you want to learn more about what your customers want from your business, utilize text-to-vote SMS polls to gather data on customers' preferences. We can personalize your promotions based on different audience segments. For example, we can run a promotion for customers with or without children.
Send text messages to promote contests and giveaways. Increase your customer engagement by running a contest where you ask customers to enter a code to participate or choose random numbers to award giveaways during designated days. Plus, everyone loves entering contests for a chance to win free stuff.
Use text messaging coupon distribution. Customers will take up any chance to get a discount and coupons sent via text messages, which can encourage them to visit your store and shop on your website.
Studies show that 97% of Americans own a cell phone and 85% of those people who own a smartphone prefer texting over talking, making text message marketing an effective marketing solution.
Above all, texting can benefit your business due to these reasons:
Text messages are quick. They can be delivered in a few seconds to thousands of your customers anywhere in the world. By reaching a large number of customers in a matter of seconds, you can have an abundance of quick replies to your call-to-action within minutes of sending one text message.
Sending text messages is cost-effective. The best SMS marketing service providers won’t charge you an arm and a leg to create, send, and monitor your SMS marketing campaigns. They are affordable because the technology is fast and it doesn’t take very long to get results either.
Short message service (SMS) marketing is another form of marketing that sends promotions to customers via text messages. In other words, SMS marketing is the act of sending ads to people’s cell phones. Similar to email marketing, people need to opt-in meaning they need to sign up for SMS marketing and give businesses their phone number to receive text messages.
SMS marketing can be used for your business in a variety of ways. You can communicate with your customers about the latest sales you have going on. You can send time-sensitive coupon codes for them to use to get a time-sensitive discount on a promotion. You can even send immediate news updates to your customers via SMS.
Coming from one of the best SMS marketing service providers, our answer is yes. Here’s why SMS advertising is effective:
SMS Messages are popular: Everyone with a cell phone knows how to send and read text messages, making it one of the most popular communication methods.
Text messages are personal: People enjoy texting and when it comes from a business, receiving a text message feels friendly and casual.
People don’t ignore SMS messages: Did you know the average SMS open rates are 98%? It’s because people always check their text messages and they’re more likely to check your latest text message.
SMS messages are immediate: It only takes a few seconds to read a text message ad, which is why customers love getting them.
People act quickly to text messages: Once they receive a text with your offer, if they’re interested, they’ll click on it right away.
Let’s take a closer look at several ideas as to what should be included in SMS marketing:
Welcome offers: Once a browser signs up for SMS marketing on your website and becomes a subscriber, send them a welcome email with an incentive like a discount code they can use for their first purchase.
Special time-sensitive offers: If you have a special promotion and you only want your subscribers to take advantage of it, let them know that the limited-time offer can only be accessed via the link in the SMS.
Order confirmation and shipping updates: Sending order confirmation and shipping updates via SMS is an excellent way for your customers to engage with your brand.
MMS messages: These include imagery like photos or GIFs. You can sell anything you want in an MMS as it adds a visual to your product.
As one of the best SMS marketing service providers we measure the success of SMS marketing campaigns in the following steps:
A measurement plan: We set up a tracking schedule to track the performance against specific benchmarks to identify customer segments or product variables that could influence campaign performance.
Set goals: The majority of businesses want to generate sales, but other goals can be increasing brand awareness or getting more traffic to your website.
Record campaigns: We’ll add the metrics of your SMS campaign into a spreadsheet and connect it to a data visualization tool.
Create averages: Once we’ve collected the data, we’ll calculate the averages for the campaign metrics.
Look for patterns in your data: Based on the data, we’ll learn what people are responding to and tweak future campaigns to improve areas that they didn’t respond to.
