CodeCrew has been a highly organized and proactive email marketing partner. Their creative ideas marry well with their analytical thinking, making for effective results in terms of raising brand awareness and generating revenue.
I feel like I really need to tell a story before being able to jump in here. We’re a white glove service and we’re masters of our craft. We really love building everything from the ground up and believe that this is the best, most sustainable way to increase ROI over a prolonged period of time.
The whole ‘white glove’, ‘built from scratch’ thing comes with a caveat, which is that we really need to enjoy who we’re working with, because we can’t work with too-too many clients at the same time, so providing services just to tick another box, cash another check and write another email marketing case study isn’t really what feeds us. Which is why we’re sometimes more picky than a bride when choosing who to work with. It’s also why we get to say...
We love our clients - they’re some of the greatest innovators of our generation, and all are run by strong, mission-driven, positive and incredible people. We’re grateful each and every day to get to work with them, and are so impressed with how they’re leveraging the power of business to make the world a better place.
We strive to impress our clients as much as they impress us, and we’re happy to report that that’s exactly the case. With deep experience in the email marketing space, both working with some of the greatest thought leaders of our time as well as being those thought leaders ourselves, we’re proud to show just some of the many wins in our record books. Some of these studies are short, others are long, but all are genuine and positive results that we’ve provided for our clients. Have a look at our email marketing case studies below and see just how transformative proper email marketing can be for companies large, small, and everything in-between.
Check out these case study email examples…
What exactly is the process that’s brought massive loads of success to our clients after we get together to knock their email program out of the park?
Without giving away too many of our trade secrets, we like to take a comprehensive, detailed approach. We don’t just take a fine-toothed comb to their emails, but their program as a whole, both as it stands, and how we plan on kicking it up a notch in the near, medium, and longer term.
Before we touch a single piece of a new client’s email program, we plunge headfirst into the data - we pull all metrics available to us, crunch the numbers, identify key areas of improvement via a SWOT-style analysis, and let the fun begin. Of course, we have open and direct discussions right off the bat with our new client - beating around the bush on what they can improve and what we can do doesn’t help anyone, so we’re direct on where the low-hanging fruit lies, where we can score more difficult but super valuable wins, and how the overall program should be structured. Everything is open to discussion and nothing is left off the table. From here, we, along with the client, craft our plan for the next few months, outlining in detail where we’ll start, where we expect to be in a few months’ time, and how much stronger the program will be in the longer term. Needless to say, no stone is left unturned while we perform our initial audit and comprehensive program outline.
Day in and day out, we’re in the thick of it - checking list growth, campaign data, automation reports, you name it. We’re constantly critiquing each and every message, data point, and detail looking to increase our clients’ programs even if by the smallest of margins. Why? Our success is their success, we’re a competitive bunch, and we absolutely crave excellence in everything we do; our client’s programs are no exception. Plus, if we’re being totally honest, our clients are some of the most badass, honest, and awesome people we’ve ever met, and we want to do a bang-up job for them on a human level too. Really, they’re incredible folks and their businesses deserve the best, which we aim to give them each and every day.
This is where the adage of show, don’t tell comes in. We could spend hours trying to convince you that CodeCrew is the best darn email agency in the world, but the proof, as they say, is in the email pudding. These case study email examples provide proof that we walk the walk when it comes to skyrocketing ROI because the clients are real, the case studies are real, and the results speak for themselves. We might have worked some magic on a company that’s similar to yours, which means there’s no time wasted with trial and error. Think of email marketing case studies as part of your due diligence before partnering with a new agency.
With 20+ years combined experience, the odds are good that we’ve dabbled in your sector before. Companies similar to yours have already seen great results from working with CodeCrew, and we picked up a few tricks of the trade along the way. Now you get to benefit from our experience by using it for your own brand. Email marketing case studies are also great for inspiration - by reading about another company’s case study email examples, you can identify a few roadblocks in your own company and see how we overcame those challenges. Essentially, these case studies act like one big cheat sheet to help improve your marketing campaigns.
Obviously, your main priority should be to bump up the underperforming metrics. Unsubscribe Rates and Bounce Rates tend to be the biggest problem areas. Luckily, our comprehensive audit should identify the problems and help shape a game plan to get those numbers up. In general, you should be keeping a close eye on your Open Rate (subject lines matter here), Click-Through Rate (are they clicking the call-to-action button?), Conversion Rate (does it all translate to actual sales), and your List Growth Rate (the bigger your list, the better your sales potential). If these are on an upward trajectory, you’re doing well.