Increasing the number of people that open your emails is one of the most important variables to prioritize. The number of link clicks that you get ultimately leads to an increase in revenue, which is the whole point of having an email marketing campaign in the first place. Trust us, with an average ROI of 1300%, we know a thing or five about A/B testing.
So, what is A/B testing and how does it work? Easy…
Achieving a strong email marketing A/B test is as simple as creating two slightly-different variations of an email, with the differences being dependent on a hypothesis that you’ve posed, either through data collection or historical knowledge. Of course, there’s a bit more to it than that, but you get the idea.
You’ll have Email A and Email B, both of which will be sent to your subscribers. Judging from what makes the two different, as well as the engagement they both receive; your marketing will either be a success or a failure. The good news is that you’ll know exactly why one outperformed the other - and that’s the beauty and simplicity of A/B testing.
How you go about your testing is just as important, so it’s a good idea to have professionals at the helm to help you decide.