Shopify is one of the largest eCommerce platforms in the world and it’s not hard to see why. They really go all out to provide business owners with the platform and resources to create a successful brand.
So how do you achieve Shopify success? Not only are there templates to help you create your website from scratch as a beginner. But they also give you direct access to different advertising platforms. That way, you can manage your social media and email campaigns from the same place.
But, once you get over the buzz of your initial website setup, things can quickly get complex. That’s why the key to long-term Shopify success is to enlist the expertise of email marketing professionals with loads of experience.
Good email marketing experts should help you achieve Shopify success
When it comes to Shopify, it’s essential to invest your time and money into email marketing. It is by far the most effective way to drive traffic to your eCommerce website and increase sales. The great thing about email marketing is that it gives you direct access to your customers.
Now, Shopify has its own built-in email service that allows you to send emails to customers. Although it’s relatively simple to use it’s not that advanced and it lacks important features such as automation.
If your goal is to build your Shopify list and convert web traffic into leads for your store, then you need a robust and comprehensive email marketing strategy supported by good email marketing software. This is so you can deliver attractive offers to the right audience at the right time. And this is what email marketing provides you.
Haven’t launched yet? No problem! An email marketing team with Shopify experience will help you to create a landing page so that you can build an email list by collecting email addresses from prospects who are interested in your brand. That way, you can hit the ground running and market to an interested audience when you do finally launch.
But first, you want an attractive pop-up page that’ll help you collect and grow your email list. Your Shopify experts will even help you design a pop-up form that’s non-invasive yet enticing.
Keep in mind that because your pop-up page shows up immediately when your website page loads, this could affect your bounce rates and conversion rates. After all, no one wants to be propositioned as soon as they click on a website. And this is just one of many variables that you may not consider as an inexperienced user. But with expert help, everything is taken care of for you.
Looking for success through Shopify? You’ve come to the right place
Our combined experience in Shopify and email marketing make us ideal guides to help your eCommerce store succeed. Here’s why:
- Email gives you your own audience
You don’t own social media platforms. You’re just borrowing space. Instagram might crash tomorrow or someone might decide to ban Tik-Tok (too soon, I know but you get the point). A social media provider might even change their algorithm or terms of service in a way that affects your business.
With email marketing, you don’t have to worry about any of this. Your job is basically to work on your customer relationships and increase conversion through direct connection and communication. And with email marketing experts by your side, you’ll be able to maximize your results and increase your Shopify store’s bottom line.
- We’ll help you split-test your offers
One of the benefits we’ve found from using a good email marketing platform with Shopify is the ability to split-test offers. This feature can be used to welcome subscribers with a percentage discount or a non-monetary offer such as a free eBook or video series.
In most cases, a discount offer works best. But this may also depend on your particular industry and target audience. You can also split-test things like subject lines, design elements, and actual email copy.
Another email marketing feature worth using is segmentation. This enables you to cater to different customer groups with different desires and interests. You can send them an email based on what they’re already interested in, thus improving your conversion rates.
- We’ll help you set up automated email workflows
Whenever someone signs up to your email newsletter, you should have an automated welcome series setup to keep your leads warm and drive conversion. This series of emails is meant to introduce your brand, tell your story, and build brand awareness. The goal is to connect subscribers to your brand and create lifelong customers.
The great thing about Shopify is that you can add product recommendations to your email so that customers can immediately click and purchase on your store. And this is an important feature to include in your welcome emails.
How our Shopify experience can help grow your business
We’ve worked with a few Shopify clients over the years. Some of them had to switch from MailChimp which wasn’t working for their Shopify store to Klaviyo, which is a much more intuitive, innovative and results-driven platform. It also integrates really well with Shopify for successful business owners.
This is just one instance where our Shopify expertise helped a customer instantly improve their results and profitability. And after working with the platform for so long, we know which apps your business needs to improve sales. We’ll also advise you on the most effective Shopify subscription for your business. And we’ll help to integrate your email marketing to optimize your advertising efforts.
Small but impactful changes like determining the best email send times and making sure that your eCommerce store and emails are responsive on both desktop and mobile devices can make or break your store. Yet, most beginners don’t consider these factors. So it helps to have the guidance of an experienced team to ensure Shopify success.
Shopify marketing - It all starts with great emails
Once you’re past the thrill of launching your Shopify store, your goal should be to drive sales and increase brand awareness. Well thought-out email marketing campaigns can help you achieve this and so much more. And if you want to maximize Shopify success from the get-go, then you’ll want to work with CodeCrew so you too can build your dream brand.