Blog

Every road trip is different. Sometimes, you’re in the driver’s seat, and sometimes you’re a co-pilot in charge of navigation (and snacks). For Grech RV, CodeCrew became the co-pilot – not only did we build an impactful email marketing program for them, but we also worked side by side with the Grech RV team to create an …

Quick Guide The Low Down on Customer Engagement Platform Braze Features, Pricing, and Usability Sailthru Features, Pricing, and Usability Which Platform Delivers the Best ROI? The Low Down on Customer Engagement Platforms As marketers, we’re no strangers to compartmentalizing. The trouble is, when marketing teams and functions go independent, the results can be symptomatic of this. We’re talking …

This email marketing case study explores how CodeCrew’s collaboration with THE WELL completely transformed their email marketing strategy, resulting in better segmentation, automation, and overall engagement. Through a structured, data-driven approach, we helped increase open rates, clicks, and overall program performance across all of the brand’s locations. When THE WELL partnered with us, they weren’t looking for …

What Email Personalization Actually Is… and What It Isn’t Email personalization is often misunderstood as just adding someone’s name to the subject line and calling it a day. But true personalization is when an email adapts to behavior, preferences, and intent. It’s when your content responds to behavior based on what someone clicked, viewed, bought, ignored, or …

Your Subject Line is Your Free-Throw Moment If you’re reading this, you already know what a subject line is. What you may not know is just how much those five-to-ten words impact the way that brands dominate inboxes, and which disappear into the void. Every email you send gets one shot: one nail-biting, high-pressure moment where the …

Quick Guide Why is a re-engagement campaign important? Why should I re-engage inactive subscribers? Intended outcomes of a re-engagement campaign How to run a re-engagement campaign Step 1: What has caused inactivity? Step 2: Segment your inactive subscribers Step 3: Email your inactive audience Top tips for re-engagement success More email marketing advice But First, Why is …

The Attention Economy and the Future of Email Marketing We live in a digital world now, and it’s full of distractions. Everywhere we look, there’s something commanding our interest. TikTok, Instagram, Netflix, Spotify, constant notifications, your dog who is begging for another bowl of food… you get the picture. All of these things are what your emails …

If you’re looking for a broader framework on what makes email marketing effective, beyond just the tools, our guide to Email Marketing Best Practices breaks down the strategies, metrics, and foundations that underpin high-performing email programs. Just want the results without the hassle? We hear ya. At CodeCrew, we’ve saved the day for email campaigns more times …

Why Email Segmentation is the Magic to Higher Conversions Email segmentation is the practice of dividing your email list into smaller, more relevant groups based on shared characteristics, behaviors, or intent. Rather than treating your audience as one giant list and sending the same message to everyone hoping that it lands, segmentation allows brands to tailor messaging …

The Myth of Email’s Death Email has been declared dead so many times that it probably has the Dalai Lama on speed dial at this point. Every year, a new channel shows up, people get excited, someone posts “email is dead” on LinkedIn for the millionth time, and yet… here we are, still sending emails, still opening …