While you’re reading this, you could be making a profit - Email Marketing Automation is the most intelligent way to get the engagement and revenue you’re looking for.Tell Me More
Email automation is, quite simply, automating your email marketing campaigns by setting behavioral triggers that send emails to your customers based on their actions. Requiring a significant amount of upfront work yet able to continuously bring in revenue for your brand - time and time again - is one reason why we highly recommend investing the time in building automated workflows as one of the best and simplest ways of improving your email marketing program.
Here’s an example of how email automation works: if a customer signs up for the first time, a welcome email will be sent to them right away. If they leave your site without completing their purchase, it will trigger an abandoned cart email. Not only do automated emails make running your business more streamlined, they have a super high success rate compared to manually sent emails. And if you already have an automated email program but you’re looking to improve it, you’ve come to the right place.
I bet you’re wondering why in the world your business needs help from an email marketing agency if these can be set up and run on auto-mode. Aside from the many benefits of working with an email marketing agency, you’d be surprised to learn that automations aren’t really as simple as they sound by any means. In all honesty, if we had a buck for every time we went into an audit only to find a bunch of workflows in shambles, we wouldn’t have to work one day in our lives. Truth be told, a lot of brands set these and totally forget about them. And they do work well for a few weeks. Then all of a sudden they get lost in the to-do list and at the same time something changes in your product offering, website set-up or ESP set-up and your customers either start receiving irrelevant emails, or none at all (still can’t decide which is worse). On top of that, like anything in life, good things aren’t easy to come by,and it takes work to keep them as good as you hoped they’d be. Just because you set something up it doesn’t mean it’s going to be successful. Yes, it’s better than having nothing, but A/B testing and constant tweaking after data analysis is what will really get you to that golden ratio you’re looking for. So besides the fact that it’s insanely profitable, why should you automate your email program? Well, the benefits are truly endless.
Around the world, abandoned cart emails currently recover over $2 trillion in lost revenue (yup, that’s right). What’s more, statistics show that email automation in general can increase leads by up to 80% and conversions by up to 77%. Plus, with the right marketing automation workflows in place (being carefully monitored by an expert team of course), you can watch the profits flow in while you’re doing more important things.
With the latest anti-spam legislation in place, it’s imperative that all your subscribers in affected countries and regions complete CASL/GDPR/LGDP opt-ins to ensure that you’re complying with the law. With an automated email marketing system, you can be sure that every single customer (new and existing) will receive these emails. Plus, you can make a note of who has and hasn’t responded so you know who to send campaigns to in future.
These days, a customer’s inbox is filled with loads of emails, all vying for their attention. So what will set your email campaign apart? One word – personalization. This means sending relevant content to the right audience, at the right time. With email marketing automation, you can further your segmentation based on purchase history, location, interests and more, allowing you to craft content that will specifically appeal to each subscriber. Oh and if you’d like to know more about how powerful audience segmentation can be, check out our
Knife Aid Case Study.
One of the most powerful aspects of email marketing is that it allows you to test the content, design and scheduling of each campaign and make tweaks in real-time to optimize your email marketing program. With the right automated emails set up (and regular detailed reports sent to you by your email marketing agency), you can A/B test pretty much everything, from send times to subject lines and imagery. That way, you’ll know exactly what your audience loves and what you need to change.
Once your eCommerce store is integrated into your ESP of choice, your automated email marketing becomes even more seamless. From recommending new products in order to upsell customers to automatically tracking every order and sending winback emails, email automation makes running a successful eCommerce business an absolute breeze.
Crafting a good email automation strategy, setting up the right workflows with the right triggers and constantly analyzing your data can be a complex process. There’s a real art to creating automated email workflows and it takes bucket loads of skill and experience to get it right. How many is too many? How few is too few? Only data can tell us whether you’re destroying your list until everybody unsubscribes, or massively under-selling your products. So here’s how we’ll help you grow your business and get you the best ROI out there.Get Started
There are many good email service providers to choose from. It all just depends on your company’s specific needs. We’re agnostic, so having worked with all the major ones, we can advise you on what would be best, ensuring that you’re not spending unnecessary money on things you don’t need.
From strategy through to design and setup, we’ll conceptualize and implement all your email marketing workflows, ensuring that the content, design and triggers are all carefully considered (and tweaked when needed) to get you the results you’re looking for. But before we even get into that, we’ll tell you exactly which workflows would be best for your business, so you don’t waste your budget on unnecessary sends.
While a lot of ESPs have some preloaded A/B tests you can try, that’s really just the tip of the iceberg. The truth is, there’s not much you can’t test when it comes to email automation.
A large part of mastering marketing automation workflows is being able to interpret the data provided and understand how to adjust and improve for greater effectiveness. But you’re running a business and you don’t exactly have the time for all that. Which is why you should leave it to us – we’ll send you comprehensive performance reports every week, month and quarter so you know exactly how well your email marketing program is doing.
All great email marketing begins with a good list – but that takes work. An email list needs to be properly built out, segmented, monitored and regularly cleaned. This is something that we’re
We could go on, but you get the idea. If you’re looking for an affordable and crazily effective way to market your business and get the kind of ROI dreams are made of, chat to us today.Let’s Talk