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Why CodeCrew’s Klaviyo Partnership is Essential

Asking “is Klaviyo good for email marketing?”, is like asking if winter is good weather for hot chocolate. It’s one of the most powerful ESPs in the world… if you know what you’re doing.

You might’ve heard that we’re a crew of passionate, highly-skilled ESP-agnostic email marketing experts with some pretty impressive results under our belts. And you better believe it! But did you know we’re certified Klaviyo partners, too?

Chat to us to find out how we’ll use this best-in-class ESP to take your email program to new heights.

So What Makes Us Klaviyo Experts?

Let’s start with 20+ years of combined experience in just the founding crew itself (not to mention many, many more across our team), add countless hours of honing our Klaviyo craft, getting the training, applying that training to some of the world’s most exciting brands, sprinkle in a good measure of A/B testing, three scoops of CodeCrew’s secret sauce… and voila!

It took thousands of hours to earn our Klaviyo stripes, but that’s the only way you harness its power to really drive revenue and engagement. We spent nearly a decade working closely with the Klaviyo team to help our clients through some of the biggest email marketing challenges imaginable, including blacklist resolution, deliverability issue consultation and repair, IP warmups, advanced segmentation, and advanced reporting.

So, when we say we’re Klaviyo experts, we’re not kidding.

What You Can Expect From Your Klaviyo Email Marketing Agency

Platform Setup/List Growth/Flow Building + Optimization

Over the years, we’ve developed an incredible working relationship with Klaviyo’s own experts – we’re especially proud to say that many of our ideas and suggestions evolved into real-world features on this ever-growing platform - how awesome is that?

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Setting Up Your Klaviyo Automated Emails, and More

One of the main things we focus on is Klaviyo automated emails - Klaviyo welcome flows, Klaviyo cart abandonment flows, Klaviyo browse abandonment and more. We also create flows tailored to your specific business needs and target audience. Once your Klaviyo automated emails are set up, you’re well on your way.

Klaviyo Emails Going to Spam?

Now, one does not simply become a Klaviyo partner based on good looks alone. It requires demonstrable technical know-how and experience. One true test of an agency’s prowess is its ability to ensure your emails get delivered.

Deliverability is a huge aspect of any e-commerce business, since you can’t expect to make money if your customers aren’t receiving your emails in their primary inboxes. To prevent your Klaviyo emails going to spam, we have an entire team of experienced tech experts who are well-versed in the platform, and have a great, long-standing relationship with Klaviyo’s support team - which comes in handy when we need to resolve deliverability problems quickly and effectively. It helps when you know someone on the inside.

Klaviyo SMS Marketing

Looking for something short and punchy to send straight to your customers’ phones? We can create impactful Klaviyo SMS marketing campaigns that will allow you to reach thousands of leads and customers with just one click. Through the MMS feature, we can incorporate images, emojis, and coupons, plus we can track the performance of each SMS and MMS to ensure you’re getting your money’s worth from each send.

Klaviyo Email Marketing for Shopify

If you’re one of the millions of businesses using Shopify, we’ll integrate it into your Klaviyo account, providing a seamless e-commerce experience for both you and your customers. Naturally, our large team is able to test all campaigns and automations, while providing regular reports to ensure we’re constantly tweaking where necessary.

What’s more, our extensive Klaviyo knowledge - and the perk of being such a prominent Klaviyo partner - means we can optimize specific features only given to their closest collaborators to really unlock your company's potential – and ensure that you’re not wasting money on plug-ins you don’t need or services you’ll never use. That’s right, we won’t just improve your program and its returns, but we can save you money, too!

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But Wait, There’s More…

The right ESP + the right email marketing experts (AKA your Klaviyo partner, CodeCrew) can make your business unstoppable.

Why is Klaviyo so popular? Well, it can be a powerful tool for growth. But to really get the best out of it, you need to ensure that your email marketing program is as strong as it can be. And unlike most digital agencies and Klaviyo experts, email marketing isn’t just something we do, it’s everything we do. It’s our mission, our purpose, dare we even say…. our calling? Yes, yes we do dare say that.

After building email programs for over 20 years collectively across the founding team alone and 5 years as an agency, we’ve learned that the path to success isn’t the same for everyone. That’s why we take a niche approach – giving you a full-service email offering that’s tailored to your business, your goals, and your KPIs.

We’ve done this for some of the biggest brands in the world, pushing the boundaries of their email marketing programs beyond what they thought possible. We’ve even reverse-engineered some Klaviyo scripts to allow us even more data than any other agency as far as we and our clients are aware.

So, What Does All That Actually Mean?

Well, that we offer you full-service, all-the-bells-and-whistles email marketing (kitchen sink included). For starters, we take care of…

Klaviyo A/B Testing + Advanced Segmentation

A/B testing is an ideal way to collect data regarding your audience’s likes and dislikes, helping you optimize your email marketing program. We test, report, tweak and re-test, saving you all the heavy lifting.

And that goes hand-in-hand with a good segmentation strategy. This allows you to show your customers only relevant content, and, with advanced segmentation, you can get even more personalized. Not only do we set up advanced segmentation for your Klaviyo email program, we also create a data-based sending strategy for you. Neat, huh?

(BTW, if any of this sounds like Klingon street slang, don’t sweat - we’ll guide you through it all step-by-step)

There’s a lot more to it than that, though. In a nutshell:

Then we build you a new one based on the insights from the audit, as well as your business goals.

Once your campaigns have been sent out, we’ll analyze the data and send you a report of each one so we know where to tweak and improve.

We start with a thorough audit of your existing program.

Then we build you a new one based on the insights from the audit, as well as your business goals.

We build everything from scratch (no templates here!) and custom code each campaign so it works perfectly on desktop and mobile across all email clients. Oh, and we A/B test everything, too.

Once your campaigns have been sent out, we’ll analyze the data and send you a report of each one so we know where to tweak and improve.

Then we do exactly the same thing for your email workflows.


Essentially, we take care of your email marketing so you can take care of business.

Record-Breaking Sales and Multimillion Dollar Flows

Sooo, about those impressive results we mentioned - check out our Klaviyo case studies to see just some of what we’ve achieved with our clients' Klaviyo programs.

Pros of choosing Klaviyo:

  • Automation? It’s easy as pie!

    With Klaviyo email marketing, your emails can be personalized on anything from brand loyalty to customer lifetime value, and those messages will be triggered based on what your customers do. For example, if they engage with a campaign or make a purchase. Flows and rules can be created for each situation, and pre-built email marketing flows are available. That's what helps save time on your end if you’re a business that’s still starting and you’re not quite sure what you should be doing in there.

    Klaviyo’s integrations with the different e-commerce websites are really the best in the industry too. This means that there are more metrics you can track, more events you can trigger off of, and more data about your customers to view.

  • Big-name integrations.

    From Shopify and Magento and Facebook Custom Audiences to Facebook Lead Ads, Klaviyo has a chunky stack of integrations that won’t disappoint. Yotpo? Check. Swell? Check. Woocommerce, Amazon, Recharge and Recurly - you name it, they have it. 5 out of 5 stars really!

  • Cinchy visual drag-and-drop builder.

    Are you maybe looking to design emails for marketing campaigns and flows and can’t afford to pay experts with a solid email marketing portfolio to cover the job? Cool, ‘cause Klaviyo’s drag-and-drop builder is a cinch to use. There are various fonts and brand colors that can be applied to default templates and workflows. What’s more - uploading your own designs and templates is also an option.

Cons of choosing Klaviyo:

  • Lacks Lead Scoring, and customer support.

    In case you’re searching for a platform that comes packed with Lead Scoring, I’m afraid Klaviyo isn’t the right choice. If you would like to trigger an automation based on how engaged your potential customers are with your marketing and site, we have to agree that Lead Scoring is an easy solution you can use, although there are alternatives that work as well if not better with proper segmentation. It does take a lot more time though, we’ll give you that! Sure, you can always get a third-party app integration for it, but hey, are you sure you want one more bill to add to your expenses? We didn’t think so.

  • Speaking about the customer (un)support.

    This platform’s help center is great for some quick tips or basic help. But if you’re seeking a bit more personalized support experience, then you’ll need to fight with Klaviyo’s hourly schedule.

  • Aaand here comes the main part - Higher costs.

    Yup, well, Klaviyo is free for up to 250 contacts and 500 email sends. Cool, but only if you’re running a smaller (by that we mean veeery small) e-commerce business. Nevertheless, if you’re looking to grow and expand your business, be aware that once you move beyond those “freebie” numbers, you’ll most definitely have to pay a price that’s direct proportional with your list size and with the quality that you’re getting too...

Quickfire Answers to Your Pressing
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Ready to Grow?

We’re here to make it happen. Drop us a line and find out just what this Klaviyo email marketing team can do for your business