Asking “is Klaviyo good for email marketing?”, is like asking if winter is good weather for hot chocolate. It’s one of the most powerful ESPs in the world… if you know what you’re doing.
You might’ve heard that we’re a crew of passionate, highly-skilled ESP-agnostic email marketing experts with some pretty impressive results under our belts. And you better believe it! But did you know we’re certified Klaviyo experts, too?
Chat to us to find out how we’ll use this best-in-class ESP to take your email program to new heights. But first, let’s discuss why you need a Klaviyo email marketing agency.
Let’s start with 20+ years of combined experience in just the founding crew itself (not to mention many, many more across our team), add countless hours of honing our Klaviyo craft, getting the training, applying that training to some of the world’s most exciting brands, sprinkle in a good measure of A/B testing, three scoops of CodeCrew’s secret sauce… and voila!
It took thousands of hours to earn our Klaviyo stripes, but that’s the only way you can harness its power to really drive revenue and engagement. We spent nearly a decade working closely with the Klaviyo team to help our clients through some of the biggest email marketing challenges imaginable, including blacklist resolution, deliverability issue consultation and repair, IP warmups, advanced segmentation, and advanced reporting.
So, when we say we’re Klaviyo experts, we’re not kidding.
Over the years, we’ve developed an incredible working relationship with Klaviyo’s own experts – in fact, we’re especially proud to say that many of our ideas and suggestions evolved into real-world features on this ever-growing platform - how awesome is that?
One of the main things we focus on is Klaviyo automated emails - Klaviyo welcome flows, Klaviyo cart abandonment flows, Klaviyo browse abandonment and more. We also create flows tailored to your specific business needs and target audience. Once your Klaviyo automated emails are set up, you’re well on your way.
Now, one does not simply become a Klaviyo partner based on good looks alone. It requires demonstrable technical know-how and experience. One true test of an agency’s prowess is its ability to ensure your emails get delivered to the recipient’s primary inbox.
Deliverability is a huge aspect of any e-commerce business, since you can’t expect to make money if your customers aren’t receiving your emails correctly. To prevent your Klaviyo emails going to spam, we have an entire team of experienced tech experts who are well-versed in the platform, and have a great, long-standing relationship with Klaviyo’s support team - which comes in handy when we need to resolve deliverability problems quickly and effectively. It helps when you know someone on the inside.
Looking for something short and punchy to send straight to your customers’ phones? We can create impactful Klaviyo SMS marketing campaigns that will allow you to reach thousands of leads and customers with just one click. Through the MMS feature, we can incorporate images, emojis, and coupons, plus we can track the performance of each SMS and MMS to ensure you’re getting your money’s worth from each send. These SMS campaigns will also be seamlessly integrated into your Klaviyo email marketing program to ensure that everything works together in perfect harmony.
If you’re one of the millions of businesses using Shopify, we’ll integrate it into your Klaviyo account, providing a seamless e-commerce experience for both you and your customers. Naturally, our large team is able to test all campaigns and automations, while providing regular reports to ensure we’re constantly tweaking where necessary.
What’s more, our extensive Klaviyo knowledge - and a perk of being such a prominent Klaviyo partner - means we can optimize specific features only given to their closest collaborators to really unlock your company's potential. This will also ensure that you’re not wasting money on plug-ins you don’t need or services you’ll never use. That’s right - we won’t just improve your program and its returns, but we can save you money, too.
The right ESP + the right email marketing experts (AKA your Klaviyo partner, CodeCrew) can make your business unstoppable.
Why is Klaviyo so popular? Well, it can be a powerful tool for growth. But to really get the best out of it, you need to ensure that your email marketing program is as strong as it can be. And unlike most digital agencies and Klaviyo experts, email marketing isn’t just something we do, it’s everything we do. It’s our mission, our purpose, dare we even say…. our calling? Yes, yes we do dare say that.
After building email programs for over 20 years collectively across the founding team alone and 5 years as an agency, we’ve learned that the path to success isn’t the same for everyone. That’s why we take a niche approach – giving you a full-service email offering that’s tailored to your business, your goals, and your KPIs.
We’ve done this for some of the biggest brands in the world, pushing the boundaries of their email marketing programs beyond what they thought possible. We’ve even reverse-engineered some Klaviyo scripts to allow us even more data than any other agency as far as we and our clients are aware.
So, what does it all mean? Well, that we’re a full-service email marketing agency that offers you all-the-bells-and-whistles email marketing (kitchen sink included).
A/B testing email marketing is an ideal way to collect data regarding your audience’s likes and dislikes, helping you optimize your email marketing program. We test, report, tweak and re-test, saving you all the heavy lifting.
And that goes hand-in-hand with a good segmentation strategy. This allows you to show your customers only relevant content, and with advanced segmentation, you can get even more personalized. Not only do we set up advanced segmentation for your Klaviyo email program, we also create a data-driven sending strategy for you. Neat, huh?
(BTW, if any of this sounds like Klingon, don’t sweat it - we’ll guide you through it all step-by-step)
We build everything from scratch (no templates here!) and custom code each campaign so it works perfectly on desktop and mobile across all email clients. Then we do exactly the same thing for your email workflows.
We start with an in-depth audit of your existing program and build you a new strategy based on the insights from that audit, as well as your business goals. Once your initial campaigns have been sent out, we’ll analyze the data and send you a report of each one so we know where to tweak and improve.
We build everything from scratch (no templates here!) and custom code each campaign so it works perfectly on desktop and mobile across all email clients. Then we do exactly the same thing for your email workflows.
With Klaviyo email marketing, your emails can be personalized using anything from brand loyalty to customer lifetime value, and those messages will be triggered based on what your customers do. These flows allow you to provide a comprehensive customer experience while you take care of business. They also help with business functions like re-engaging subscribers, recovering abandoned carts, and turning leads into purchasers.
Through a customer’s purchase history, browsing history, and profile, you can segment all content to speak directly to their interests. Further A/B testing will then help ascertain exactly what each customer prefers to ensure that every email is a slam-dunk.
And by ‘stellar’ we mean, ‘don’t you even dare use a template!’. Only jaw-dropping, made-from-scratch designs will do at CodeCrew. Our design experts understand that each client has a unique brand voice, and we’ll ensure that every email pops out and grabs the reader right away.
You can use Klaviyo to build communication across all owned channels - that includes email campaigns, automated emails and SMSes.
At CodeCrew, we’re proudly ESP-agnostic, but we do have favorites. Klaviyo is an absolute powerhouse in e-commerce with plenty of tools and features available. One of its main perks is audience segmentation. We believe that you need to get a clear picture of your audience to ensure optimized messaging, and that’s where Klaviyo runs circles around the rest. Time, location, spending habits, professional sectors, and many other factors are taken into account to ensure each campaign feels like it was created with only that one customer in mind. Any tool that helps you personalize your messaging should be at the top of your list.
In a nutshell, it’s what’s known as an intelligent marketing automation platform (their words). We simply refer to them as ‘Trusty Klav’.
Yes and no - Klaviyo isn’t just a database but it does store your relevant subscriber data, as well as all the real-time email program performance data you need.
In case you hadn’t been paying attention, there are some great reasons listed above, and here’s another - in 2022, Klaviyo customers earned over $14 Billion in untapped revenue. Ka-Pow!
A Klaviyo expert is someone who has completed the Klaviyo certification process, but more than that, it’s a person or a team who has years of experience working on the platform, and often a great relationship with Klaviyo’s own experts. AKA CodeCrew.
By hiring CodeCrew, you’ll unlock Klaviyo’s full potential, and reap the benefits for your business. There’s no need to waste time (and money) figuring out Klaviyo’s hidden benefits and features, since we know them all (plus a few exclusive ones) and know exactly how to use these to your advantage. We’ve already covered the various features of Klaviyo like in-depth segmentation, but the tool alone will only get you halfway there. The rest of the ROI journey depends on having a partner that knows how to get your money’s worth from that tool. Just think of it this way, we already have a 20-year headstart with Klaviyo, and now you have two decades of experience at your disposal.
Knowing the fine print and all the requirements of Klaviyo ensures that each email adheres to the deliverability gauntlet. We know exactly what and what not to do to ensure your emails avoid the spam pitfalls. However, simply avoiding spam folders is not enough - you want your emails to actually convert, right? That’s why we use 20+ years of marketing know-how to craft enticing campaigns that encourage action. Klaviyo’s pretty darn good at monitoring which emails work and don’t work on a daily basis. By sharing this insight with us as a partner, we’re on the forefront of deliverability and open rate SOP. This means, in addition to basic dos and don’ts, you get the benefit of market trends as well.
Like a piece of moldable clay, Klaviyo can become whatever you want it to be. Seriously though - it’s great for both.
Great question. While Klaviyo is mostly used for ecommerce, its workflow and segmentation capabilities (among other features) make it great for other businesses, too.
Funny you should ask - we’ve got a whole post about that right here.
Essentially, no. But it works much, much better if you’ve got some experts on your side who really know what they’re doing (ahem).
We’ll let the numbers speak for themselves - check out our Klaviyo case studies or, better yet, hear from our loyal customers.
We’re here to make it happen. Drop us a line and find out just what this Klaviyo email marketing team can do for your business
