There are many variables involved whenever you send an email. Some subscribers will view your message on large devices and some on tiny,
little screens. Telecommunications are constantly advancing, and many of your customers will update their devices once or twice a year.
Today’s aesthetic may be impressive, but tomorrow your layout may be out of fashion. Good render testing ensures that everything goes
according to plan when a recipient gets your emails. It smoothens out all the bumps on the road.
The customer journey is somewhat of an obsession for us and getting you a good return on investment in your email marketing campaign is what we’re most passionate about.
Curious about our methods? It’s as simple as this:
01. Text Tactics
Some devices won’t display the images embedded in your email. This could be by design or it may be due to unforeseen circumstances
like network issues or data saving settings. In this case, it’s best to make sure your text:image ratio is strong. Perhaps you had
an important set of words within an image and now some subscribers won’t get to see it. Adding some relevant alt text could
guarantee that the message is preserved, and leveraging
email code best practices can only make it all the
better for your contacts.
We’ll arrange your text so that it’s easy to refer to the information expressed therein. We’ll also build your emails with calls to
action that actually spur people into action, and we’ll lace your messages with as much HTML text as possible. We're talking about
ultimate accessibility through optimizing the most basic element of the email: text. It may be simple but it takes some finesse to
make an email render without stress.
02. Visual Solutions
Accommodating all screen sizes as best as you can is ideal. Your email needs to look good on a laptop, tablet, and anything in
between. We’re going to size your emails so they not only look good but also so they can be processed faster and sent efficiently.
We’ll help you backup your visual elements to withstand any alteration. Our fallback fonts will adapt to any email service provider
and we’ll have a fallback background color placed behind an image as well if it fails to render.
03. Full Functionality
Certain ISPs will disable certain features that you might’ve included in your campaign. When trying to share a link, the button
image could get blocked. We’ll get you a bulletproof button so your links get delivered the way you want them to. We’ll make your
email as universally friendly as possible so that your emails can fulfill their purpose.
Why you can’t Do without Email Campaign Render Testing
An email might look good and function properly on your phone but a rendering will give you an idea of how your audience will receive it,
regardless of what inbox provider or device they use. Your brand identity depends on the audience’s seamless interaction with your content.
Avoiding and repairing issues before they can turn into mistakes will work towards building customer loyalty and bring more value to your email
What’s more, the value of your brand is built up by how people perceive it and it’s often the simple things that cause the most damage. The
wrong design, content issues, and imagery hiccups can all create a bad perception of your brand. Email render testing is one of a handful of
simple yet effective ways to
keep your email program firing on all cylinders, and very
importantly, it helps you maintain a consistent image. Click-through rates, open rates, and other key KPIs are dependent on how well your emails
How are you keeping up with the numerous new devices launched each year?
What It Takes
A Step-by-Step Approach
Your email is going to be monitored at every step. From the get-go, the email rendering will be tested thoroughly to make
sure that we’re on the right track when it comes to achieving the objectives of your campaign.
We’ll look out for broken or untracked links, correct design formatting, and deal with spelling or grammatical errors. We’ll
also take into account inconsistencies in font, color, or design in general, all common pitfalls that can be resolved by
implementing top-notch email design.
Look Before you Launch
So maybe our email rendering test leads to a template refresh, image rehosting, or value changes in the coding process. Just
because an effort was made to change things around doesn’t always mean that those changes have reached the desired effect.
Render testing prompts us to make the necessary tweaks that’ll make your content even more inviting and functional.
As much as we hate to admit it, there will always be a tiny percentage of subscribers that will not engage at all with your
material, but that doesn’t mean they don’t matter. If your results aren’t as satisfying as you’d like them to be, it’s
probably because your subscriber list includes silent spectators. That’s why we always factor in these people when looking
at how effective your campaign is.
However, new subscribers are always going to be our favorite test subjects. They represent a fresh opportunity to test
emails without past interactions interfering with their decision-making process. We’ll expect these people to interact with
you more, and that should give us more insight into how to move forward with the campaign.
Perfecting the Process
In order to learn from an experiment, it's important to keep it going for enough time to collect ample data that a decision
can be based off of. As a campaign is running, we keep track of progress, take note of any shortcomings, and translate the
data into a realistic action plan. The adjustments are left to gradually sink into the audience so they can take it in bit
by bit. The goal is to reduce the chances of all the bad things we mentioned actually happening, and that takes time.
As each of your subscribers respond to the changes, we learn more about them and this does a world of good to your email
marketing strategy as a whole. Reducing unwanted potential surprises along the way helps to increase reach and improve your
chances of getting more leads and securing more revenue.
A Push from the Professionals
As with anything, making too much of an effort can cost more than it’s worth. Whether you’ve already tried your hand at building an
effective email marketing campaign or you’re going
on a maiden voyage, you need a trained eye that’ll help you spot a speed bump along the way. Our goal is to get more than what you put in,
and you need that extra push to help you achieve that.
Any revelations yet? Surely you see why email campaign render testing is crucial to your email marketing efforts.
We’re always looking for opportunities to show off our skills. With technical know-how, industry insight, and genuine enjoyment for what we
do, we can take your marketing campaign to another level.