Braze email marketing is one of the most comprehensive ways to promote your business. Braze itself is an incredibly diverse platform. It enables you to manage all manner of communication and advertising for your brand.
But, it’s also quite complex and can be confusing to navigate. That is unless you have a team of Braze specialists like us to help you. We’ve worked with almost every type of ESP out there. So we can say with confidence that Braze is one of the few ESPs that offers an all-in-one solution. It incorporates email, SMS and web marketing under the same roof.
And with the right technical support, you can identify and leverage all of the Braze features that will be useful for your specific business. No need to spend time learning through trial and error - we’ve already done that for you.
So if you’re ready to start crushing it with Braze email marketing and take your business to the next level, keep reading.
Igniting your Braze email marketing program begins here
Your email marketing campaign is not a single event. And your engagement with subscribers goes beyond the moment a notification pops up in their inbox. Braze recognizes this, which is why they came up with the Canvas feature. It allows you to connect with your customers at multiple levels and is a great introduction to this versatile ESP.
With Canvas, you’re able to connect with customers through various channels, such as push notifications and SMSes. You can even use it to kick-start campaigns based on certain data, such as a particular schedule or past user interaction.
Not only that, but with Braze’s Connected Content feature, you can integrate useful software to optimize your results. Say you want to provide your customer with some product or content recommendations based on their preferences. You could integrate a cloud platform that collects user activity data to make recommender systems.
And all of this is done through machine learning algorithms that save time and money. Of course, this is just the tip of the iceberg when it comes to what Braze can do.
Here are a few more reasons why brands of all sizes choose Braze, and why you should work with Braze experts to grow your business too:
- Braze is a Metadata Goldmine
To take your personalization game to the next level, Braze offers Liquid tags that can be incorporated into your code. This allows you to generate recommendations for users based on product characteristics like location and subscription tier, for instance.
This one feature is the key to creating campaigns that speak to each and every one of your customers. If you have any doubts about how to apply the data properly, we’re more than happy to help.
- Getting Around
With Braze, it’s easy to monitor the customer journey because you can see everything and edit it all as you wish. You can manage multiple campaigns at the same time with ease.
There are even online Lab courses you can take to help make sense of everything in case you aren’t ready to call for tech support just yet.
But even if you don't have time to explore these, no worries - we've got your back if you have any problems to be dealt with or questions that need answering.
In fact, even after you’ve completed these courses, it helps to work with Braze specialists who can give you personalized advice and feedback when faced with obstacles.
- Personal and Versatile
A lot of email service providers put together audiences based on traditional lists. Always one to do things differently, Braze arranges your audience according to live data streaming through the platform.
Because your audience can be inconsistent and subject to whims and trends, this dynamic segmentation setup is incredibly useful.
- Improved Customer Interaction
Braze’s in-app messaging feature enhances your customer relationships by fostering an easy means of communication.
What do you do when someone doesn’t open your message? Braze’s email automation capabilities can have that message paraphrased or edited to immediately grab their attention.
Perhaps you might want to up the ante a bit. You can throw a little generosity marketing into the mix as an enticing added offering.
- Is Liquid Difficult To Use?
Beginners can find the Liquid language a bit intimidating at first. Luckily, we're on hand to explain any terms you don't understand.
We also create every campaign from scratch, without using templates. This means you’ll enjoy customized campaigns that speak directly to your preferred audience. Designing emails with Liquid is a matter of squeezing a few letters and symbols into the code which can be difficult for inexperienced users.
How we can take your Braze email marketing program to the next level
When using this platform, you need to know what you want to achieve. This is the first thing we’ll help you figure out. That way, we can better determine the most important Braze features for you to use in order to start smashing your goals.
As with any email marketing platform, there are certain universal features to take into account. For instance, Braze’s testing features can help you build future campaigns that convert better.
We will constantly analyze your Braze reports and check the Intelligent channel to determine which medium of communication your audience prefers. Then, we'll adjust your email marketing calendar accordingly.
As you’ll find out, we’re all about working smart and the Intelligence Channel on Braze is great for maximizing results.
After all, it doesn’t help to send lots of messages if you’re sending them to the wrong people in the wrong way.
Approaching people in an ideal setting is one of the best ways to build and maintain brand interest. Our specialized service as email marketing experts paired with Braze’s unique selection of features will help to channel your campaigns in the right direction.
We’re here to help you get the results you want from Braze
Now, that should take the mystery out of it all!
As Braze experts, we’ve helped companies of all shapes and sizes create Braze email marketing programs that get the highest ROI. You deserve the same results.
We’ll help you familiarize yourself with how the whole thing works, how to integrate it with other applications, and how to use it to take your email marketing strategy to a whole new level.