Nowadays, it’s easier than ever for a business owner to do their own email marketing thanks to all the amazing ESPs that are available. But, if you want to get the most out of your email list, then it’s best you leave it up to a professional email marketing team.
Why You Need an Email Marketing Team
If your goal is to:
- Grow your email list.
- Drive more traffic to your website.
- Sell more products.
- Make a good impression on your customers
- Or even just increase brand awareness,
Then it’s imperative for you to consistently send out well-crafted emails. Of course, this can only happen if the emails are backed by a well-thought-out strategy. Then you have the various creative and technical skills required to bring together a successful email campaign.
Email marketing is more complex than most people think. It requires a unique set of hard and soft skills. For instance, an email marketing team understands how to optimize subject lines and create the right kind of content at the right length. They also understand email segmentation and what metrics to track.
Most importantly, hiring an email marketing team is a valuable business investment that enables you to effectively leverage one of your most valuable assets- your email list.
How an email marketing agency can help to grow your business
As you can see, there are numerous benefits to hiring an email marketing team. But, you’re reading this because you want to know how professional email marketing services can help your business grow.
What happens when email marketing is done right? How does it affect your business’ performance? Most importantly, will it lead to more sales? Keep reading to find out.
Your webmaster might be an expert at building and managing your website but they’re not an expert at email marketing. So, they may not be the best person to help you get you the results you want. If you’re serious about your business, hire an expert who will help you to get things done quickly and efficiently.
One of the ways in which an email marketing team will save you time is through email workflows. This is a sequence of automated emails that are sent to:
- Welcome new subscribers
- Upsell or cross-sell customers
- Remind subscribers about an abandoned cart;
… and so much more! Automated workflows are just that- automatic! This means that once set up, they’ll work on their own to keep you in touch with your customers and bring in revenue. Although easy to maintain, setting up email workflows is no walk in the park. Luckily, email marketing teams are experts at creating automated workflows
2. Specialized Skills Under One Roof
The great thing about hiring an email marketing agency is that you get an email marketing team already put together for your convenience. No need to go around looking for people with the expertise required for successful email marketing. You also won’t need to learn all those skills yourself, a process which can take a lot of time and effort.
An email marketing team consists of strategists, designers, coders, campaign managers, copywriters and more. This is what enables email marketing teams to be so effective at what they do. Specialization allows for more accuracy as each member contributes their unique skills to the project.
For instance, the copywriter is there to create email copy that inspires readers to take action. The designer is responsible for making sure that your emails are so stunning that your subscribers can’t resist clicking on them. This requires maintaining a fine balance between brand consistency while keeping each email unique and exciting for the customer.
Then you have coders and developers whose job is to ensure that your emails reach your customers and actually function the way they should. They’ll also code your emails to include interactive details for customers to either shop or even take surveys within the email. This is in addition to making sure that your emails are mobile-friendly, of course.
Basically, hiring an email marketing team takes out the legwork of having to learn new skills or hire numerous, separate professionals to do your email marketing.
3. Better Email Delivery Rates
After going through all the hard work of creating beautiful emails, you want to make sure that they actually reach your customers’ inbox. Your emails should also be optimized for all devices including smartphones and desktops.
That’s where the backend experts of an email marketing team come in. This includes the developer who will monitor email deliverability rates to make sure that your email list is actually receiving your emails and that they’re not ending up in the spam folder.
4. Strategy and Segmentation
The great thing about email experts is that they know how to craft email marketing strategies that’ll yield the best results for your business. After all, successful email marketing starts with a well-considered strategy based on your goals, whether you want to sell more products or just raise brand awareness.
An experienced email marketing team also knows how and when to leverage segmentation. Segmentation means breaking up your email subscribers into different groups. This allows you to take a more personalized approach with your emails. Instead of casting a wide net, you can speak to a customer’s unique interests. Segmentation is often based on previous purchasing decisions and demographic factors such as location.
This is vital to an eCommerce brand such as an apparel business, for example. You can segment your customers based on gender if you have both womenswear and menswear. Or you can create segments based on previous purchasing decisions. A customer who’s been checking out your resort wear line will be more excited about your new beach collection than a customer who is more interested in the modest dress section.
What to Look for in an Email Marketing Team
Ideally, you want an email marketing team with a positive track record and a commitment to your success. That’s why you should do your research on any service provider that you’re considering and find out what their service entails.
They should be ESP experts and have the skills required to create customized strategies for your business.
Of course, you should gel with whomever you pick as your email marketing team. You’ll be working closely with them for a long time. Make sure they’ll offer tangible results and deliver successful email campaigns. They should also be up-front about pricing and feedback as well.
With email marketing, you’re interacting with real customers. And you get to benefit from email marketing’s impressive high ROI of $44 per $1 spent, which translates to 4400%.
Also, keep in mind that most people are super protective of their email addresses so if they’re willing to hand that over to you, then it means that they are invested in you. They want to hear from you and they are interested in what you do. So it’s important to be intentional in the way you communicate with your email list.
As previously mentioned, email marketing also allows you to take advantage of segmentation. This refers to separating subscribers based on things like their interests, how they’ve engaged with you in the past, etc. So you get to tailor your message based on who those people are, where they’re at in the buying journey, etc. People get to receive the messages that are most relevant to them at that moment, which is what makes email marketing so effective as opposed to social media, for example.
If you want to use email marketing to grow your business, then hiring an email marketing team is a no-brainer. Your email list is one of the most valuable assets that you own so you should only trust an experienced email marketing team with it.
If you’re ready to elevate your business, chat to these experts to get started on your new, professional email marketing journey.