Email Marketing Audits – Assess, Plan, Execute
When it comes to great email marketing, experience is everything. And as a team of email experts with decades (collectively) spent working solely in this field, we put our experience to good use when conducting our initial audit on your business’ email program. Sometimes we can even solve your problem at a glance because we’ve seen it before and know exactly where to go. We also have the ability to spot things that are invisible to the inexperienced eye, as well as find potential issues and stop them before they can negatively impact your business. What’s more, by carefully assessing all your existing email campaigns, workflows, lists and segments as well as doing a deep data dive, we’ll get a better understanding of what’s already effective and what can be improved upon in order to optimize your email marketing program.
Having been around the block for so long watching small brands grow into household names and bigger brands become true juggernauts, we have the ability to tell you at a glance whether something is working or not.
When you’re on the inside, it’s hard to see any potential speed bumps or roadblocks. Having an outside view as well as loads of experience in the field, allows us to analyze your existing strategy and provide solid guidance on your email program going forward and even your business plan as a whole if necessary.
Sometimes the best strategy, content and design can still fail if you don’t stick to some key benchmarks of email design. One of the many best practices we check for is that all images in your emails are clickable. It might sound simple but it’s something that can have a big impact and is often overlooked. Like this, there are dozens of factors we look at that are all-too-often overlooked.
We are known for our dazzling, impactful design work and we recognize how much of a difference good design (and great content) can make. Sometimes, all you need is a slightly smaller logo, or a catchier subject line to start making the kind of profits you want. Sometimes, you need a lot more love, but we’ll get you there anyway.
This shows how engaged your audience is and whether they appreciate receiving your current content. If your open rates are lower than average, we’ll assess your subject lines, send times and sending frequency to help us determine the cause. There’s so much that goes into judging an open rate beyond looking at benchmarks and industry, so we take a really close look at what’s been working and where.
Once a customer has opened your email, you want to know that they’re actually clicking on the CTA and visiting your site. Of course, the more site visits you have the more sales you’re going to make. At the same time, certain emails are not supposed to be the money-makers, so there’s a lot more to judging this one too.
Every audience is different. Gaining a good understanding of when your subscribers are most responsive (in terms of both open and click rates) allows for optimized scheduling of all email campaigns and SMS campaigns alike.
Often, the hard part isn’t getting new customers, it’s keeping those customers interested – and your unsubscribe rates low. The good news is, if your unsubscribes are above average, we’ve got a whole list of ways to fix the problem.
When they’re done right, automated email workflows not only generate a lot of income, they also make the day-to-day running of your business so much easier. We’ll go through each one, including:
We’ll assess these to ensure that your welcome, cart abandonment and browse abandonment flows are as effective as they can be (and if they’re not, we’ll identify how we can improve them). These are just a handful of the ones you could, and should build.
We’ll make sure that all transactional emails like order confirmations, shipping reminders and delivery notifications are all up and running, in order to help you communicate with your customers.
Your GDPR/CASL/CCPA/LGDP legal compliance all needs to be in place – this isn’t just important, it’s mandatory.
The world of email marketing is intricate and tricky to navigate. It can overwhelm anyone, from seasoned entrepreneurs to new business owners. But it doesn’t have to be that way. Our team of dedicated experts is here to guide you through every step of the process, from auditing your existing email campaigns to building the kind of email marketing program that will help you create the business of your dreams.
