Not including Twilio in our list of SSPs (SMS Service Providers) would be like omitting James Bond from a list of noteworthy super spies. From its cost-effective, pay-as-you-go pricing scheme to its inclusion of WhatsApp messaging, Twilio’s SMS service sets the gold standard in advanced text-based marketing - if you know how to use it, of course. Luckily, there’s an SMS marketing agency on hand to help you make the most out of this messaging powerhouse. Spoiler Alert: It’s us.
Again, there’s no denying that Twilio rules the SMS-verse, but that doesn’t necessarily mean it’s the perfect SSP for YOUR business. So, let’s lay it all on the table and show why we think it might just be the base to your ball.
Right off the bat (see what we did there?), we’re super impressed with Twilio’s programmable messaging APIs (Application Programming Interface) and conversion APIs. Not only can you send transactional SMS, MMS, and WhatsApp messages with one API called MessagingX, you can drive two-way engagement with a single conversion API as well. These developer-friendly APIs come with built-in compliance software. That’s a lot of nerd-talk which basically means, “one platform, many possibilities”.
Having control of your MessagingX API also means scalability is not an issue for your SMS marketing campaigns, with features like customer notifications and OTP verification that are built in to streamline operations. You’d be forgiven for thinking that Twilio’s SMS service is sounding too good to be true. Well, it almost is… except for a few caveats which mainly have to do with Twilio’s sheer size within the market…
While Twilio’s SMS service is more suitable for medium to large companies, it’s the undeniable leader in SMS marketing service providers. So much so, that any alternative platform is widely considered exactly that - a Twilio alternative… and that says a lot.
But let’s dig a little deeper and see how Twilio’s SMS service stacks up against the competition:
In a nutshell, Twilio is well aware of its status in the SMS marketplace and the lack of a free trial or beginner-friendly interface sends a clear message that this is for serious users only. You don’t expect Al Pacino to audition for a role, right? Same thing - Twilio (like Mr Pacino) doesn’t need your approval. That said, with the right SMS marketing company at your side, you’ll see for yourself why Twilio dominates the arena with such confidence.I’m In!
For all its benefits, Twilio does seem to cater more to coders and tech experts - which is not great if you’re planning on marketing solo with little to no experience in ones and zeroes. That’s why we highly recommend you partner with an expert on this one. And by expert, we mean CodeCrew.
So, what do you get when you partner with us on your Twilio adventure?
Oh, hmmm, let’s see…
We perform an initial audit to ascertain where your business is at and how we can turn your ROI into a supernova.
Our team of experts seamlessly integrate your Twilio SMS marketing campaigns into your existing email marketing program for optimal results.
We craft an SMS marketing strategy that utilizes both automated flows and campaigns.
Our copy crew conjures up sweet words to entrance your customers.
The design warlocks create the most stunning eye candy you’ve ever laid your eyes on.
Our coding elves ensure that each SMS feels like it was hand-crafted for each customer by their BFF.
We report back to you and advise on how we plan to achieve even better results moving forward.
Bottom line: Sit back and watch us work our Twilio magic.
The important thing is that you focus on growing your business knowing that your SMS marketing needs are in expert hands - especially when it comes to Twilio’s intricate clockwork of coding requirements.
Even Bond in all his suave stubbornness has the good sense to trust Q with all the technical details. So, be like James and let us keep our Goldfingers on your ROI’s pulse.Stir Up My ROI