We’re taking a wild guess that you’re looking for the best possible ESP (Email Service Provider) and that HubSpot is at the top of your list. Now you’re searching around the web for expert opinions to ensure you’re making a good choice. Well, guess what? You came to the right place. Let’s dive into the details and see if HubSpot can skyrocket both your revenue and customer engagement.
Considering HubSpot for Email Marketing? You Might Need Some Expert Help
First, let’s talk about what HubSpot is. In a nutshell, HubSpot is a popular CRM (Customer Relationship Management) platform that helps you connect marketing, sales, content and customer service all in one place. It consistently ranks in the top 5 CRMs worldwide, which is why you’ve probably heard of it before.
Key Hubspot Features:
- Task Management
- Advanced Reporting & Analytics
- Email Automation
- SMS Automation
- A/B Testing
- Dynamic Content Personalization
- Mobile Optimization
- KPI Dashboard
Like any other ESP, we should remind you that you’ll always get the best results when you partner with an expert. It’s like buying a sports car: Without a pro showing you the ropes, you’ll just keep stalling in the middle of an intersection. Big yikes.
Now, let’s shift the focus away from HubSpot and talk about you for a second. Like any ESP, HubSpot is great, but it might not be great for you. HubSpot caters to small and mid-sized companies, from one-person startups to mid-level enterprises. If you fall into this bracket, that means we can tick the first box.
The next consideration (and one of the most important) is pricing.
The Pros and Cons Of HubSpot Email Marketing
We’ll just rip the Band-Aid right off here - there’s no ifs and or whats about it - HubSpot isn’t cheap. In fact, their plans can go up to $3,200 per month*. Ouch. Your cheapest option, however, is set at $50 per month (NOTE: The free version doesn’t include email marketing), which is still high when you consider that there are free options available elsewhere. But is it worth it? Surely, at a price that high, HubSpot must offer some magic unicorn juice? Let’s take a look at their Marketing Hub Starter option:
For $50 a month you can start generating website leads through a contact form, track contact activity, do basic email marketing, and manage your list. What you won't get is A/B testing, custom reporting, marketing automation, content creation tools, and everything else that will, you know, make an actual difference. For that, you’ll need to fork out $800 per month. Yes, we just jumped from $50 p/m to $800 p/m. And HubSpot is not exactly super user-friendly, so you’re not paying for an easy-to-use product either.
Why the high price tag? Well, the clue was in the second paragraph… HubSpot is a Customer Relationship Management tool, not just an ESP. Which means it’s an all-in-one powerhouse with email marketing as a feature. When you consider the plethora of services you get for $800 per month (including video, image library, social media, and more), it kind of makes sense.
*Prices updated as of 2/21/2023, please check www.hubspot.com for the latest pricing data.
Why It Pays To Partner With HubSpot Email Marketing Specialists
So, it’s time to grab another coffee (and a snack if you’d like) as we ponder the meaning of life and the benefits of using HubSpot for email marketing. In this case, probably the latter.
Yes, it’s expensive. No, it’s not a platform you can easily master on your own. If you’re going to spend $800 per month, you’ll want to get your money’s worth out of every single feature. And for that you need a team of HubsSpot implementation specialists who can yield incredible ROI. Like CodeCrew, perhaps?
As full-service HubSpot email marketing specialists, we’ll take care of literally everything you need from Hubspot, including:
- Migrating to HubSpot
- HubSpot Email Marketing Strategy
- HubSpot Campaign Management
- List Segmentation on HubSpot
- HubSpot Landing Pages
- Template Production
- HubSpot Email Marketing Automation
- HubSpot Reporting and Analytics
Still not convinced HubSpot is the best option for you? No problem - since we’re 100% ESP-agnostic, we can migrate you to and from any platform you choose.
Here’s what you’ll get with CodeCrew:
- We do a quick audit to see where your business is at and where it should be going.
- Our marketing generals gather around a table and devise a strategy for your business.
- We whip up some juicy content.
- Our email design team does their jaw-dropping magic.
- The coding team provides a toe-tapping beat from the algorithm section.
- We circle back to you with the results and present our plan for moving forward.
So, when you’re ready to take your ROI straight into the stratosphere, get in touch and we’ll show you how it’s done.