At CodeCrew, Klaviyo is as much part of our daily doings as sipping coffee and hitting ‘SEND’ buttons. We live Klaviyo. We breathe it. We know it better than we know our own social security numbers. But, if you thought our expertise was only limited to Klaviyo’s email service, think again - we’re incredibly well-versed in Klaviyo SMS marketing services, too.
And hot diggity dog are there a lot of features! As an SMS marketing service provider, Klaviyo’s platform is super easy to use and allows you to build personalized messages with a super simple text editor. It’s so intuitive that your grandparents could use it, although we don’t recommend giving them the power to mass-SMS thousands upon thousands of folks. We all know what happens when they use Facebook…
Want a more visual element? You can incorporate images, emojis and coupons into your Klaviyo SMS campaigns using the MMS feature. Plus, you can track each SMS or MMS’s performance in terms of clicks, orders and revenue generated. Oh yeah!
Klaviyo is the go-to ESP (Email Service Provider) for flows and automation, and their text service does not disappoint in this regard, either. They offer a handy drag-and-drop flow builder with triggers based on each customer’s behavior. Why is that especially awesome? This means you can use preferences and behavior-based splits in Klaviyo SMS flows as well as dynamic product images. Noice! 😎
Worried about your SMS marketing costs? No problem! If you currently have fewer than 250 contacts, Klaviyo’s free option is perfect to get you started. You get 150 SMS/MMS credits which is enough if you strategize correctly and you’re looking for an affordable SMS marketing solution.
For a larger list, the pricing starts at around $20 a month and scales up from there, depending on your requirements. All in all, Klaviyo’s pricing is pretty good and offers a lot of bang for your buck, regardless of your business size.
Yes, Please!Sure, your Klaviyo SMS campaigns will be great for advertising promotions and other special offers, but there are loads of other reasons to invest in Klaviyo SMS marketing as well, including:
New product announcements - why tell the world, when you can text the world?
Back-in-stock announcements - super useful for your best-sellers.
Order and delivery confirmations - some customers prefer to receive these via text as opposed to email.
Customer service - whether you’re following up on a query or providing support, texts are a super-personalized way to let your customers know you care.
Get ready for an incredible ride - the right SMS marketing strategy together with a strong email marketing program can send your ROI straight into the stratosphere.
Ready, Set, Text!The short answer is - you don’t, we’ll do it all for you. But since you asked (and we love talking about this stuff), here’s a basic rundown of how we would usually go about setting up your winning SMS marketing campaign:
First, you’ll need SMS subscribers, and the best place to start is with your existing email subscribers. You can do this by sending out an email that highlights the benefits of subscribing to your SMS feed. The benefits include early access to promos and new product launches. Of course, there’s nothing wrong with adding a pop-up on your website that entices visitors to opt-in for text.
Second, we do some good ol’ A/B testing to ascertain whether your audience prefers short SMS messages or longer MMS ones. Klaviyo limits SMSes to 160 characters each, including your click-through link and any opt-out messaging. With MMS, you get 360 characters, which is nice. But more doesn’t necessarily mean better. A concise, powerful SMS can run circles around its big brother in terms of click-through. It’s all about your audience’s preference and the quality of your messaging. Just remember to keep it simple.
Next, we’ll test a few other things, like the best time to send messages. Does your audience prefer receiving text in the morning or afternoon? Early or late? Gradually, we’ll narrow it down to the best send time so that each SMS or MMS yields top ROI.
Lastly, we’ll segment the audience to ensure your messaging is relevant. You should never send ALL the SMSes to the ENTIRE audience - instead, have some SMSes go to your engaged audiences, customers who haven’t made a purchase yet, etc.
Of course, there’s a whole bunch of other stuff that needs to be done, and we’d be happy to run you through them in detail.
Even though this top-notch service provider has built an awesome, easy-to-use SMS marketing platform, you still need Klaviyo SMS marketing experts (like us) at your side to ensure that your SMS campaigns work hand in hand with your email marketing program. After all, expecting Klaviyo to know your customer’s needs intricately is like expecting your Swiss Army Knife to build you a campsite - ain’t gonna happen without an experienced set of hands on that tool. Heck, you could end up hurting yourself pretty badly if you’re not spending countless hours learning the ropes, or better yet, hiring an expert to build your campsite, cook the hot (diggity) dogs, and everything else you need.
So, here’s what you get when you partner with this SMS marketing company:
Full-service end-to-end support, which will act as a “get out of jail free” card for any sticky situations on the ESP side of things - including that lovely deliverability that often causes white hairs.
Strategy, to make sure that sending SMSes is more than just batch-and-blast at-random when you check revenue numbers and think a boost wouldn’t hurt.
We build website overlays that encourage new and existing customers to subscribe, growing your SMS list.
We integrate SMS campaigns and flows into your email program - this includes SMSes that support email promos and launches, as well as standalone Klaviyo SMS campaigns.
Made-from-scratch SMSes - including captivating, original text content and beautifully designed MMSes.
We monitor and assess the performance of each flow and campaign, tweaking wherever possible in order to optimize your program to its fullest potential.
Monthly and quarterly reporting on all SMS campaigns so you know exactly what kind of an impact SMS marketing is having on your program.
The fact is, Klaviyo SMS marketing is one of the most powerful tools around - if you have the right Crew helping you squeeze the most out of it. So, let’s partner up and text your ROI right into the stratosphere!
Let’s Go!With Klaviyo SMS, each SMS is limited to 160 characters. This includes the copy, click-through link, and any opt-out messaging you might need. By going over the character count, deliverability wouldn’t be impacted, but costs would be. While that might seem like you don’t have much to work with, it’s more than enough for a concise, punchy message. Should your message go over the allotted 160 characters, Klaviyo will split it up into two SMSes upon delivery. You should also bear in mind that emojis will take up more characters. For MMS, you’re allowed 360 characters, so there’s much more room for you to elaborate and get creative. But again, you’d be amazed at how effective a well-worded SMS can be. By going over the character count, deliverability wouldn’t be impacted, but costs would be.
If you have fewer than 250 contacts, Klaviyo gives you 150 SMS/MMS credits for free. If you have more than 250 contacts, you’ll need to start paying a fee, starting at $20. The pricing plan increases the more contacts you gain. By the time you reach 145,000 contacts (nice!), you’ll be paying $1,700 /mo. Anything more than 149,000 and you’re going to need a personalized quote and a bottle of champagne (because… dang!).
