How Optimized Code Can Make or Break Your Email Program - CodeCrew

The Merits of Good Code in Email Marketing Campaigns

Good code is hard to come by - trust us, we’ve been in the business a while. We’ve seen the good, the bad, and the ugly. A great design can make or break your customer’s reaction to your value proposition, but without equally great code to support it, your rockin’ design is nothing more than a fancy PSD saved to your hard drive.

Fortunately, you don’t need to learn how to code just to be able to send out emails to your userbase - there are experts out there who are more than happy to breathe life into your design (like us!) and take it from a gorgeous file to a living, breathing email.

That said, there’s good code and then there’s bad code. Good code provides you with faster load times so your customers don’t have to wait to see what goodies you have in store for them. Good code is mobile-responsive so that it looks amazing no matter what device it’s viewed on - Android, iPhone, that old tablet you got for Christmas 6 years ago, or your fancy new computer. Bad code works on only a handful of devices, takes ages to load (enough time for your customer to think about your competitor and their swanky UI), and even worse: sometimes it doesn’t even work at all.

To ensure that your messages or site work every time for every user, it’s very important to test, test, and then once you’re done testing, test some more. No two browsers are alike, no two inbox providers are alike, and most importantly, no two devices are alike. Here at CodeCrew, we rigorously test each and every email, page, functionality, and process to ensure that not a single stone is left unturned when your money and customers are on the table - this is our guarantee.

For each and every creation of ours, we want you to feel at ease, so we won’t just tell you that your site or email looks good on X browser or Y email client, but show you actual testing results to ensure that you’re seeing exactly what your customer sees, each and every time. Putting the fate of your brand in the hands of someone you’ve met online can be nerve-wracking - we want you to know that your precious assets are handled with the care they deserve, by people who love what they do. Contact us today to learn how we code, meet our crew, and see how we can make your program even better.

 

SHARE ON:
Alex Marin
Director of Design @ CodeCrew

Alex Marin is the brain behind our development and success. She’s been developing websites and improving the way you interact with emails for over 7 years and his passion for customer satisfaction is tireless.