So, you finally took the leap and started that online store selling amazing products and services. And now, you might be wondering how to advertise your eCommerce business in a way that will have customers clicking onto your site by the thousands, from all over the world. Well, you’ve definitely come to the right place.
SMS marketing services are an effective way to engage with your customers, drive more traffic, and get your sales soaring. Smartphone usage has skyrocketed, and SMS marketing allows you to reach a diverse audience immediately. In fact, we’d bet that you’re reading this on your smartphone right now. When it’s done right, SMS marketing can be just …
Email marketing is the only marketing channel that allows you to collect real-time data from your audience. And A/B testing in email marketing offers invaluable insights for your business. These insights will assist you in making data-driven decisions to optimize your email marketing program and get you the ROI you’re looking for. In a nutshell, you’d be …
Think “automated email marketing” means “email marketing on autopilot”?Think again. While automating a bulk of your email marketing does give you more time to focus on your business, it’s anything but a set-it-and-forget-it solution. Instead, to get the best results (and jaw-dropping ROI), you’ll need to tend to your automations like an attentive gardener with a crop of …
If you want to get subscribers clicking and purchasing, you need to invest in stellar email design and great coding. And here’s why it’s worth the effort – the average ROI for email marketing is $36 for every $1 spent. So, when you spend a dollar of your budget on email marketing, your return will be 36 …
Forget organizing your kitchen, learning a new language, or finally finishing that book – your biggest resolution should be to launch your new year email marketing into the exosphere. But that’s easier said than done, right? Well, not when you have the know-how and a team of experts on your side. Here’s how to get the engagement …
We’ve been in the game since plain text emails were on-trend. And when it comes to Black Friday email marketing, it’s basically the Super Bowl for our clients. Customers spend all year waiting for these deals and if you deliver, the rewards can be incredible. It’s no secret that Black Friday email campaigns are essential to drive …
‘Tis the season to be spending! Yes, Cyber Monday truly is a magical experience in the world of e-commerce. In fact, in 2022, consumers spent a whopping $1.3 Billion on Cyber Monday. But what if you’re not seeing the returns you’re looking for? Could your Cyber Monday campaigns be missing that crucial oomph? Here’s what you can …
By the time the Black Friday/Cyber Monday dust has settled, the faint sound of sleigh bells can already be heard over the horizon. So pour yourself a coffee, roll up your sleeves, and start preparing for the festive season as if your ROI depends on it. It’s time to take a closer look at holiday email marketing …
To scale up your business, you’ll need to start delegating tasks. You won’t find a restaurant owner behind the grill, because they have their own responsibilities, right? The same goes for your email marketing. Except, instead of hiring waiters and cooks, you’re letting email marketing automation do most of the legwork. So, fix your hair, put on …
So, there you are – staring into the marketing void, either wondering if you should migrate to Klaviyo, or if you’re getting the most out of your current Klaviyo email marketing program. We’ll go one step further and guesstimate that you’re also pondering the advantages of using just one consultant vs an entire email marketing agency. Well, …
When it comes to running a successful eCommerce business, email marketing is your best friend. That and a team of experienced, dedicated email marketing experts. Think of email marketing as your eCommerce company’s front shop window. This is how you entice customers into your store, keep them coming back for more, reward them when they’re loyal and win them back when you haven’t seen them in a while.
But every eCommerce business is different and requires a unique email marketing approach to ensure the best results. Of course, email automation is key here – the right workflows and campaigns that can be sent off to the right audiences without you having to do anything will save you time and make you money while you’re off running your eCommerce business.
And speaking of automation, the ESP you use can have a lot to do with how much revenue your business generates – especially as an eCommerce business. This can determine how easy the purchasing process is for your customers and it can make it easier for you to track customer’s orders. That’s why we’ve got a whooole section on the ultimate ESP reviews and pricing guides, to help you take your eCommerce email marketing guide to the next level. Oh, and speaking of ESP’s, we’ve got all the tips and tricks you need for creating the best abandoned cart and browse abandonment workflows.
And often, there are simple steps you can take to ensure that your eCommerce business has the most professional, beautiful and of course captivating email marketing program around. What’s more, with the right eCommerce email marketing strategy in place, you can ensure that you take advantage of every single holiday and promotional opportunity. In fact, we’ve done a Black Friday and Cyber Monday email marketing guide just for you.
We’ll also tell you all about how powerful email segmentation can be and exactly how to create the kind of segments that will get your customers opening, clicking and buying. Plus, find out everything you need to know about hiring a team of email marketing experts to create some incredible eCommerce email campaigns for you (including how much you should pay).
