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Small Business Email Marketing

So you want to start doing email marketing for your small business, or maybe you just want to improve your email marketing program and you need some tips. Where do you start? Well, that’s a great question. The complex world of automated email marketing is enormous and often, a little help to navigate your way through it can really come in handy. That’s where we come in.

eCommerce Email Marketing   |   ESP Partnerships   |   Small Business Email Marketing

Klaviyo vs ActiveCampaign – The Ultimate ESP Comparison

You’re no stranger to email marketing, so you (probably) know how important the right ESP is for your business. You’ve (probably) decided on your preferred ESP already. But what if you’re backing the wrong fighter?! It’s time for Klaviyo vs ActiveCampaign. It’s time to find out who rules the email marketing arena. Get ready for ESP Smackdown! …

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Small Business Email Marketing

Small Business Email Marketing: Getting Started

Unless you’re living in the dark ages, you’ve probably heard about email marketing for your small business. And most importantly, how it could benefit you. But you’re not sure where to start. Great news – you’ve come to the right place. Read on and you’ll find out everything you need to know. Having started a business, you …

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ESP Partnerships   |   Small Business Email Marketing

Listrak Email Marketing – Why You Should Partner With The Pros

If you’re reading this, chances are you’re looking to make the most of your Listrak email marketing program and level up your business. Well, you’re in luck, because if there’s one thing we’re good at it’s helping business owners like you experience incredible results with Listrak email marketing. The great thing about Listrak is that it’s one …

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Small Business Email Marketing

A/B Testing Emails – All You Need To Know To Get Started

Why should you be A/B testing emails? Well for a start, it can consistently help you achieve higher ROI and engagement rates which, of course, can improve your entire email program. While most people associate A/B testing with website design, it’s actually a great way to create effective email marketing campaigns as well. Why? Because A/B testing …

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Small Business Email Marketing

5 easy ways to upgrade emails and maximize your ROI

Running out of ideas on how to improve your email marketing? You’re not alone. A lot of business owners face challenges when it comes to managing their email marketing because it’s not as easy as it looks.  Apart from simply writing campaign and workflow emails, there’s a lot that goes into the email marketing process, from creating …

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Business Spotlight   |   Small Business Email Marketing

Hugo & Hoby: How one company created an entire sustainable furniture business eco-system

Inspired by their grandfathers, Hugo & Hoby’s founders created a sustainable furniture brand centered around quality craftsmanship and environmental responsibility. Both Hugo Kukelhaus (grandfather to co-founder Fred) and Hobart “Hoby” Young (co-founder Ben’s grandfather) were seasoned craftsmen. They were also were passionate about community and the environment. Their story is a huge part of what makes Hugo …

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Small Business Email Marketing

How Can You Improve Your Email Marketing Program?

Email marketing can be incredibly complex and there are a lot of variables to consider when implementing an email marketing program. Whether your goal is to increase your ROI or grow your email list, here are a few things you can do to crush your email marketing goals.  Best tips for email marketing optimization Start with a …

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Small Business Email Marketing

5 Key Benefits That You Get When You Hire An Email Marketing Agency

These days you can do most things yourself. The problem is, it might not be as good as what an expert can do for you. And while it is possible to do your own email marketing, there are so many great reasons to hire an email marketing agency. Here are our top 5. Email marketing experts can …

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eCommerce Email Marketing   |   Small Business Email Marketing

Email Marketing Agency Pricing – How Much Should You Really Pay?

With an average ROI of $38.00 (sometimes even more), for every $1 spent, email marketing is definitely a worthwhile investment. Also, not to brag or anything, but our average ROI is 1,300%. So you probably want to start doing email marketing for your brand. And of course, you want to know a bit more about email marketing …

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eCommerce Email Marketing   |   Small Business Email Marketing

2022 Cyber Monday and Black Friday Email Marketing Guide

Get your queueing shoes on and clicking fingers ready, it’s that time of year again! When it comes to finding the best and most affordable holiday gifts, more and more consumers are choosing to shop online! So, it’s time for some Cyber Monday and Black Friday email marketing tips! Are you ready? There’s never been a more …

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Small Business Email Marketing

As a full service email marketing agency driven by passion, we’re proud to say that we’ve helped many small businesses smash their goals with strong, impactful email marketing programs. And for us, this isn’t a one-size-fits all. In fact, just the opposite. You see, when it comes to effectively marketing your small business through email, a tailored approach created specifically for your company and a unique, data-driven email marketing strategy are absolutely vital.

In terms of how effective email marketing can be for entrepreneurs and small business owners, the stats speak for themselves. But if you want to get that mind-blowing ROI and bring in revenue like never before, there are some key considerations – from the right email strategy and correct segmentation allowing you to speak to the right people at the right time, to using an ESP that suits your specific needs, ensuring that your email design is flawless and that your deliverability is on point.

Whoa – we know, that sounds like a lot. But don’t worry! We’ve got you. Remember we mentioned navigating your way around eCommerce email marketing? Well, consider us your guides and all the articles you see below as your map. Not only do we want to help your small business succeed, we want to give you as much knowledge as possible so you can make informed decisions about your company’s email marketing strategy, design, content and everything else that goes into creating a killer email program.

In these posts you’ll discover some best practises to use in your businesses email marketing workflows and campaigns, as well as how to build a successful email marketing program. We’ve also got a whole bunch of ultimate ESP reviews and pricing comparisons for you to check out, plus some truly mind-blowing email marketing stats. No jokes, some of these numbers are pretty much unbelievable. You’ll also discover some of our previous work and the incredible things we’ve achieved for other small and medium sized businesses. Lastly (but probably most importantly), if you read on, you’ll find out everything you need to know about hiring an email marketing agency for your business and what a team of email marketing experts working their magic should usually cost.

Email Marketing