If you’re in the business of, well, business-to-business, a well thought-out email marketing program, exciting promotions and effective workflows is just as important to your success as if it would be if you were a D2C eCommerce business.
Think “automated email marketing” means “email marketing on autopilot”?Think again. While automating a bulk of your email marketing does give you more time to focus on your business, it’s anything but a set-it-and-forget-it solution. Instead, to get the best results (and jaw-dropping ROI), you’ll need to tend to your automations like an attentive gardener with a crop of …
When it comes to effective full-service email marketing, knowing your audience is the name of the game. So, when switching from B2C/D2C to B2B, we’re not only singing to a different crowd, we’re in a totally different arena altogether. Luckily, as a bona fide B2B email marketing agency, CodeCrew rocks at any performance. Why a B2B Email …
Taking charge of your email marketing is essential if you want to succeed as a B2B company owner. Email interaction is a popular form of communication amongst B2B customers. Plus, it’s a super powerful way to drive leads as it allows you to consistently educate, inform and support your audience. As an experienced email marketing agency, we …
Nowadays, it’s easier than ever for a business owner to do their own email marketing thanks to all the amazing ESPs that are available. But, if you want to get the most out of your email list, then it’s best you leave it up to a professional email marketing team. Why You Need an Email Marketing Team …
The email list is the centerpiece of email marketing. It’s the key that unlocks the door to a person’s inbox, and the inbox is where we all spend every morning, afternoon, or night. The more email addresses you have, the more opportunities you’ll have to generate leads, push out your messaging, and prove the value of your …
Email Spam filters are the modern resolution for fighting spam deliveries. Whether you do email marketing or you’re receiving a lot of promotional offers, you will most likely run into spam filter issues. Although there are several legal acts that you should be aware of first, we’re gonna present you with the best online tips to avoid …
At first glance, you might not see a direct relationship between email marketing and SEO, but believe me or not, the connection between these boost your website rankings in a number of ways. If you’re thinking about alternative ways to help get ahead of your competitors, this so-called SEO email marketing trend you’ve been looking for. “51% …
Although many of the general email marketing rules still apply here, B2B email marketing requires a specialized approach that differs quite a lot from D2C eCommerce email marketing. A successful B2B email campaign requires a really personal, one-on-one approach. Business owners and entrepreneurs want to know that you have their best interests at heart and that you’re not just a wholesaler, you’re a partner who can help them achieve the success they’re looking for.
Of course, just like any other business, a strong B2B email marketing program has the potential to entice new customers to buy, retain existing customers and increase revenue. But there are differences that must be considered – the industry, for example, plays a big role. In retail, turnaround times are a couple days or a week at most. In wholesale, we know that customers purchase their stock pretty far in advance and of course, order much larger amounts than retail customers. As email marketing experts, we take all of these timings into account when building out a B2B email marketing calendar and crafting strategy.
While the timings are important, what’s more important is the content of your email campaigns and workflows. In B2B email campaigns, the language you use is slightly more formal and should have a more business-like feel. However, that doesn’t mean you can’t create captivating content – many of our B2B clients find that their customers appreciate being kept up to date with the latest industry news and trends – this can almost act as an extension of your services as a partner.
And when it comes to B2B email design, these should be an extension of the brand. Our favorite B2B campaigns are those that jump off the page and really grab a customer’s attention with how beautiful they are. What’s more, as B2B emails often contain slightly more information than eCommerce emails, design is a great way to break up larger chunks of content and highlight points that are really important.
As you’ll see in some of our posts below, there are simple things you can do to really take your B2B email game to the next level. From choosing the right ESP to using detailed, data-driven segmentation (which, by the way, is almost more important in B2B marketing than B2C marketing). So grab a coffee and keep reading. Smashing your goals with expertly created email campaigns starts right here.
