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Email Marketing

Email Marketing

11 Ways to Improve Email Deliverability

You can write the best, most creative, and clever emails in the world. But, if they don’t reach your audience, then what’s the point? In addition to coming up with killer email strategies, you need a way to ensure that your emails get to those inboxes! What is Email Deliverability? What is email deliverability and how can …

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Email Marketing

Best email workflows to build in 2021

Have you ever entered the bookstore and bought the first book that caught your eye, even though you knew nothing about it? Never! I know, right… Just by picking up the book, you have shown interest. Your primary instinct is to check the plot, isn’t it? Yeah. Next, you pull out your smartphone and google some book …

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eCommerce Email Marketing   |   Email Marketing

The Ultimate Email Marketing Stats List

Do you want to use email marketing for your business? Or maybe you just want to up your email marketing game. Either way, these email marketing stats will help you get a better idea of just how powerful email marketing can be. In this case, the numbers really do speak for themselves. General Email Marketing Stats B2B …

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B2B Email Marketing   |   Email Marketing   |   Small Business Email Marketing

5 Techniques to Organically Grow your Email List

The email list is the centerpiece of email marketing. It’s the key that unlocks the door to a person’s inbox, and the inbox is where we all spend every morning, afternoon, or night. The more email addresses you have, the more opportunities you’ll have to generate leads, push out your messaging, and prove the value of your …

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Case Studies   |   Email Marketing

See how Doughp reached unparalleled 9X email revenue

How can you take a really awesome brick & mortar brand and help them build a sustainable ecommerce business? It ain’t no easy feat, I’ll tell you that! It also can’t happen overnight, mostly like Rome. The power email marketing has to increase revenue though…it’s uncanny! How it went? Well, as with any effort this size, it …

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Email Design   |   Email Marketing

The Merits of Good Design in Email Marketing Campaigns

Your emails look terrible. Sorry, someone had to say it. The design is incongruent (whyyyyy would you put a CTA there? Really?), your logo is pixelated, and what’s up with the text looking all funky and being so small that I need to put on my grandma’s reading glasses? The Merits of Good Code in Email Marketing …

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Email Marketing

The Merits of Good Code in Email Marketing Campaigns

Your emails look terrible. Sorry, someone had to say it. The design is incongruent (whyyyyy would you put a CTA there? Really?), your logo is pixelated, and what’s up with the text looking all funky and being so small that I need to put on my grandma’s reading glasses? The Merits of Good Code in Email Marketing …

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Email Design   |   Email Marketing

Why Content can Make or Break your Email Marketing

When your inbox is filled to the brim with promotions from every last retailer that you’ve ever been interested in, it starts to become hard to separate which ones are actually worth your time. Promotions here, promotions there, but no promotions actually end up catching your eye in the end. Why is that? Because content matters. Hey. …

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Email Marketing   |   Small Business Email Marketing

All you need to know about transactional emails

Ever since Gary Thuerk’s 1978 attempt to reach 397 ARPAnet users on the West Coast to invite them to a product demo, emails turned out to be real treasure troves for the e-marketing community. Besides launching the first email marketing campaign, Thuerk’s experiment resulted in 12 million dollars in sales, turning him from Father of Spam into …

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Email Marketing   |   Small Business Email Marketing

Why Segmentation is Important in Email Marketing

Let’s face it: marketing is filled with mumbo-jumbo. Projections this, regression analysis that. All of these larger than life terms and little substance. We get it – we’ve been there too – what does all of this mean? Is there really anything to it? Well, yes. Sometimes. Segmentation – to divide a whole into parts, which are …

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