Find Out the Latest on Email Marketing From the CodeCrew Blog
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02 Jul
By Alex Marin, Email Marketing

Best email workflows to build in 2020

Have you ever entered the bookstore and bought the first book that caught your eye, even though you knew nothing about it? Never! I know, right… Just by picking up the book, you have shown interest. Your primary instinct is to check the plot, isn’t it? Yeah. …

25 Jun
By Alex Marin, Email Marketing

Klaviyo review post

Sure, email is a very powerful digital marketing tool, especially when you take into account the fact that for each dollar spent on email marketing, the average return is around $42. But email marketing isn’t a magic wand, not by any means. You’ll need the best strategies …

21 Feb
By Alex Marin, Email Design, Email Marketing

The Merits of Good Design in Email Marketing Campaigns

Your emails look terrible. Sorry, someone had to say it. The design is incongruent (whyyyyy would you put a CTA there? Really?), your logo is pixelated, and what’s up with the text looking all funky and being so small that I need to put on my grandma’s …

06 Feb
By Alex Marin, Email Marketing

The Merits of Good Code in Email Marketing Campaigns

Good code is hard to come by – trust us, we’ve been in the business a while. We’ve seen the good, the bad, and the ugly. A great design can make or break your customer’s reaction to your value proposition, but without equally great code to support …

01 Feb
By Alex Marin, Email Design, Email Marketing

Why Content can Make or Break your Email Marketing

When your inbox is filled to the brim with promotions from every last retailer that you’ve ever been interested in, it starts to become hard to separate which ones are actually worth your time. Promotions here, promotions there, but no promotions actually end up catching your eye …

10 Jan
By Alex Marin, Email Marketing

Take action with transactional messaging

Ever since Gary Thuerk’s 1978 attempt to reach 397 ARPAnet users on the West Coast to invite them to a product demo, emails turned out to be real treasure troves for the e-marketing community. Besides launching the first email marketing campaign, Thuerk’s experiment resulted in 12 million …

28 Dec
By Alex Marin, Email Marketing

Segmentation: a Beginner’s Guide to Targeting People Who Care

Let’s face it: marketing is filled with mumbo-jumbo. Projections this, regression analysis that. All of these larger than life terms and little substance. We get it – we’ve been there too – what does all of this mean? Is there really anything to it? Well, yes. Sometimes. …