Best Email Marketing Strategy, Tips and Best Practices
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17 Aug
By Alex Marin, Email Marketing

Best email workflows to build in 2020

Have you ever entered the bookstore and bought the first book that caught your eye, even though you knew nothing about it? Never! I know, right… Just by picking up the book, you have shown interest. Your primary instinct is to check the plot, isn’t it? Yeah. …

15 Aug
By Alex Marin, Email Marketing

Best 2020 ESP marketing software and Klaviyo alternatives

Are you sweating bullets wondering which e-commerce ESP marketing software would be the perfect fit for your business? Good news – it’s time to grab a towel, dry off that brow, and throw on your enlightenment knowledge cap because we’re about to throw down aaaaall the answers …

14 Aug
By Alex Marin, Email Marketing

Complete Klaviyo review – Is it worth the price?

Sure, email is a very powerful digital marketing tool, especially when you take into account the fact that for each dollar spent on email marketing, the average return is around $42. But email marketing isn’t a magic wand, not by any means. You’ll need the best strategies …

31 Mar
By Alex Marin, Email Marketing

CoVid-19 Best Email Marketing Strategy Examples

Business owners around the globe are struggling to adapt, prepare and adjust for what is slowly turning into what will undoubtedly be the biggest health and economic crisis the world has seen in possibly over 100 years, so here we are trying to help with some free …

21 Feb
By Alex Marin, Email Design, Email Marketing

The Merits of Good Design in Email Marketing Campaigns

Your emails look terrible. Sorry, someone had to say it. The design is incongruent (whyyyyy would you put a CTA there? Really?), your logo is pixelated, and what’s up with the text looking all funky and being so small that I need to put on my grandma’s …

06 Feb
By Alex Marin, Email Marketing

The Merits of Good Code in Email Marketing Campaigns

Good code is hard to come by – trust us, we’ve been in the business a while. We’ve seen the good, the bad, and the ugly. A great design can make or break your customer’s reaction to your value proposition, but without equally great code to support …

01 Feb
By Alex Marin, Email Design, Email Marketing

Why Content can Make or Break your Email Marketing

When your inbox is filled to the brim with promotions from every last retailer that you’ve ever been interested in, it starts to become hard to separate which ones are actually worth your time. Promotions here, promotions there, but no promotions actually end up catching your eye …