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Email Marketing

Email marketing represents marketing in the 21st century. But surprisingly enough, was also just as successful at getting people’s attention some quite a few decades ago. And it is still plain to see that email marketing is still relevant today. The effectiveness of a good email marketing campaign simply cannot be underestimated. Our case studies are proof of this.

Email Marketing   |   Thought Leadership

Why Our Office Culture Is Founded On Kindness

Kindness is no longer a common human quality. Yes, it is easier to be rude. It takes less energy than being kind. Yet, where it is found, kindness changes not only the immediate surroundings but also impacts the world as a whole in many small, intangible ways. That’s why we’ve made it integral to our office culture. …

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Email Design   |   Email Marketing

Abandoned Cart Flows: Our Favorite Designs (So Far)

There’s nothing quite as disheartening as seeing a high cart abandonment rate for your online store. Especially when you’ve gone to great lengths to optimize your customer experience. The sad truth is, as many as half of all shopping carts will be abandoned for one reason or another (cue the violins). And as email marketing experts it’s …

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Email Marketing

11 Ways to Improve Email Deliverability

You can write the best, most creative, and clever emails in the world. But, if they don’t reach your audience, then what’s the point? In addition to coming up with killer email strategies, you need a way to ensure that your emails get to those inboxes! What is Email Deliverability? What is email deliverability and how can …

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Email Marketing

Best email workflows to build in 2022

Have you ever entered the bookstore and bought the first book that caught your eye, even though you knew nothing about it? Never! I know, right… Just by picking up the book, you have shown interest. Your primary instinct is to check the plot, isn’t it? Yeah. Next, you pull out your smartphone and google some book …

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eCommerce Email Marketing   |   Email Marketing

The Ultimate Email Marketing Stats List

Do you want to use email marketing for your business? Or maybe you just want to up your email marketing game. Either way, these email marketing stats will help you get a better idea of just how powerful email marketing can be. In this case, the numbers really do speak for themselves. General Email Marketing Stats B2B …

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B2B Email Marketing   |   Email Marketing   |   Small Business Email Marketing

5 Techniques to Organically Grow your Email List

The email list is the centerpiece of email marketing. It’s the key that unlocks the door to a person’s inbox, and the inbox is where we all spend every morning, afternoon, or night. The more email addresses you have, the more opportunities you’ll have to generate leads, push out your messaging, and prove the value of your …

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Case Studies   |   Email Marketing

See how Doughp reached unparalleled 9X email revenue

How can you take a really awesome brick & mortar brand and help them build a sustainable ecommerce business? It ain’t no easy feat, I’ll tell you that! It also can’t happen overnight, mostly like Rome. The power email marketing has to increase revenue though…it’s uncanny! How it went? Well, as with any effort this size, it …

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Email Design   |   Email Marketing

The Merits of Good Design in Email Marketing Campaigns

Your emails look terrible. Sorry, someone had to say it. The design is incongruent (whyyyyy would you put a CTA there? Really?), your logo is pixelated, and what’s up with the text looking all funky and being so small that I need to put on my grandma’s reading glasses? The Merits of Good Code in Email Marketing …

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Email Marketing

The Merits of Good Code in Email Marketing Campaigns

Your emails look terrible. Sorry, someone had to say it. The design is incongruent (whyyyyy would you put a CTA there? Really?), your logo is pixelated, and what’s up with the text looking all funky and being so small that I need to put on my grandma’s reading glasses? The Merits of Good Code in Email Marketing …

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Email Design   |   Email Marketing

Why Content can Make or Break your Email Marketing

When your inbox is filled to the brim with promotions from every last retailer that you’ve ever been interested in, it starts to become hard to separate which ones are actually worth your time. Promotions here, promotions there, but no promotions actually end up catching your eye in the end. Why is that? Because content matters. Hey. …

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Email Marketing

The beauty of email marketing is that it can be personalized to make your message stand out amidst the clutter of other types of inbound marketing. And seeing as they are already invested in what you’re offering having subscribed to your emails on their own accord, they should already be open to hearing what else you have to say.

Staying connected has never been easier either. How many times do you open your email a day to stay updated with what’s happening? We’re willing to bet more than just a few. This makes email marketing the ideal way to stay in touch with subscribers on a daily and even hourly basis.

Email marketing is also pretty easy to measure. And straightforward to interpret too. Either readers are buying into what you’re selling or they’re not. In which case, you’ll soon be able to tell and hopefully change your strategy so that it makes an impact. Again, the key takeaway here is adopting a strategy that’ll work. As a leading email marketing agency we know our way around what makes an email marketing strategy successful.

Which leads us on onto our next point - how to gently push that sale along further down the sales funnel without sounding overly pushy. We nurture leads at every stage of the purchasing process taking care to guide and encourage the reader a little further with each subsequent email. Also, we get that timing is everything when it comes to email marketing and that’s why we make every effort to seize the moment to secure that all-important sale.

So much can be said about effective email marketing and how it can grow your business through something as significant as improving brand awareness, for example. Let’s just say the potential and forecast of email marketing is lookin’ good.

Email Marketing