eCommerce Email Marketing
When it comes to running a successful eCommerce business, email marketing is your best friend. That and a team of experienced,
dedicated email marketing experts. Think of email marketing as your eCommerce company’s front
shop window. This is how you entice customers into your store, keep them coming back for more, reward them when they’re loyal
and win them back when you haven’t seen them in a while.
But every eCommerce business is different and requires a unique email marketing approach to ensure the best results. Of course,
email automation is key here – the right workflows
and campaigns that can be sent off to the right audiences without you having to do anything will save you time and make you
money while you’re off running your eCommerce business.
And speaking of automation, the ESP you use can have a lot to do with how much revenue your business generates – especially as
an eCommerce business. This can determine how easy the purchasing process is for your customers and it can make it easier for
you to track customer’s orders. That’s why we’ve got a whooole section on the
ultimate ESP reviews and pricing guides, to help you take your
eCommerce email marketing guide to the next level. Oh, and speaking of ESP’s, we’ve got all the tips and tricks you need for
creating the best abandoned cart
and browse abandonment workflows.
And often, there are simple steps you can take to ensure that your eCommerce business has the most professional, beautiful and
of course captivating email marketing program around. What’s more, with the right eCommerce email marketing strategy in place,
you can ensure that you take advantage of every single holiday and promotional opportunity. In fact, we’ve done a Black Friday
and Cyber Monday email marketing guide
just for you.
We’ll also tell you all about how powerful email segmentation can be and exactly how to create the kind of segments that will
get your customers opening, clicking and buying. Plus, find out everything you need to know about hiring a team of email
marketing experts to create some incredible eCommerce email campaigns for you (including how much you should pay).