So, there you are - staring into the marketing void, either wondering if you should migrate to Klaviyo, or if you’re getting the most out of your current Klaviyo email marketing program. We’ll go one step further and guesstimate that you’re also pondering the advantages of using just one consultant vs an entire email marketing agency. Well, when you stare into that void, CodeCrew stares right back with all the answers you need.
When It Comes to Klaviyo Email Marketing, Is an Agency More Effective Than a Single Expert?
One person might be great at what they do, but 99.99% of the time they’ll be a jack of all trades (and master of some). Opting for a team of experts ensures that the whole is really greater than the sum of its parts. We’ll explain…
No single individual can consider all angles, and they’ll usually outsource specific aspects of your Klaviyo email marketing program. That means you’re hiring a team anyway, just with extra steps. Hiring an agency of experts (like us) gives you the full package and maximum output. Plus, as a certified Klaviyo partner, it’s basically like you’re partnering with Klaviyo yourself. We’ll also handle all the nitty gritty stuff, like:
Setting Up Your Klaviyo Automated Emails, and More
First, we crunch the numbers and take stock of where your email marketing is at. Our initial audit of your program gives us a good overview of what’s working and where to improve. Then, we'll set up, monitor, and optimize every aspect of your Klaviyo program.
One of the main things we focus on is Klaviyo automated emails - this includes welcome flows, Klaviyo cart abandonment flows, Klaviyo browse abandonment and more. We also create flows tailored to your specific business needs and target audience. Once your Klaviyo automated emails are set up, you’re well on your way.
Klaviyo Email Marketing for Shopify
If you’re one of the millions of businesses using Shopify, we’ll integrate it into your Klaviyo account, providing a seamless ecommerce experience for both you and your customers. What's more, when it comes to overall performance, our large team is able to test all campaigns and automations, while providing you with regular reports. We also ensure that we’re constantly tweaking where necessary.
Klaviyo SMS Marketing
Looking for something short and punchy to send straight to your customers’ phones? We can create impactful Klaviyo SMS marketing campaigns that will allow you to reach thousands of leads and customers with just one click. Through the MMS feature, we can incorporate images, emojis, and coupons, plus we can track the performance of each SMS and MMS to ensure you’re getting your money’s worth from each send.
Klaviyo Emails Going to Spam?
Now, one does not simply become a Klaviyo partner based on good looks alone. It requires demonstrable technical know-how and experience. One true test of an agency’s prowess is its ability to ensure your emails get delivered.
Deliverability is a huge aspect of any ecommerce business, since you can’t expect to make money if your customers aren’t receiving your emails in their primary inboxes. To prevent your Klaviyo emails going to spam, we have an entire team of experienced tech experts who are well-versed in the platform, and have a great, long-standing relationship with Klaviyo’s support team - which comes in handy when we need to resolve deliverability problems quickly and effectively. It helps when you know someone on the inside.
The ABC of A/B Testing
Another thing that’s really great about Klaviyo is its A/B testing capabilities. Quick recap (if you just joined us): A/B testing is sending the same campaign with one significant difference (from subject line, to CTA button color or even the send time of the email) then monitoring which version performs best. Often, the same tests will be performed more than once for the most definitive results.
Of course, you don’t have time to test and monitor every single campaign and Klaviyo automated email you send (and chances are, a single expert won’t either), which is where we come in.
By now it should be pretty clear that it’s always better to have a whole team of experts at your disposal. Imagine one person doing all of the above and somehow delivering results. The words “not” and “likely” spring to mind. You can’t win a baseball game with one guy, and you’re probably not gonna win at marketing that way either.
In a nutshell, with CodeCrew by your side, your Klaviyo email marketing program has a much better chance of hitting that home run.