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Email Design

Boring email designs are so yesterday. Well, that’s at least what our data proves anyway. Our expert team of designers know what makes an email message pop. This is what motivates us to get to work creating intuitive, eye-catching graphics that literally steal the show. We believe in the power of simplicity rather than making it too complicated. And let creatively thought-out designs work their magic without looking like we’re trying too hard to get our message across. In fact, email design is one of our specialties and we’re keen to show you why.

Email Design   |   Email Marketing

Abandoned Cart Flows: Our Favorite Designs (So Far)

There’s nothing quite as disheartening as seeing a high cart abandonment rate for your online store. Especially when you’ve gone to great lengths to optimize your customer experience. The sad truth is, as many as half of all shopping carts will be abandoned for one reason or another (cue the violins). And as email marketing experts it’s …

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Email Design

Email Designs: This is How Welcome Emails Are Done

Want to build a solid relationship with new leads? Creating welcome emails and email designs is the first step. They can help you achieve maximum ROI, increase conversion rates and boost your sales, especially if you get the email designs right. So join us as we look back on our favorite welcome emails and share some of …

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Email Design

Examples of Animated GIFs in email

Our visual sense is waaay more developed than any other sense humans were endowed with, and our visual representations are banked in our long-term consciousness which is exactly why we naturally process optical information much easier than anything else. To be more specific, 90% of the information sent to the brain is purely visual That’s why an …

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Email Design   |   Email Marketing

The Merits of Good Design in Email Marketing Campaigns

Your emails look terrible. Sorry, someone had to say it. The design is incongruent (whyyyyy would you put a CTA there? Really?), your logo is pixelated, and what’s up with the text looking all funky and being so small that I need to put on my grandma’s reading glasses? The Merits of Good Code in Email Marketing …

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Email Design   |   Email Marketing

Why Content can Make or Break your Email Marketing

When your inbox is filled to the brim with promotions from every last retailer that you’ve ever been interested in, it starts to become hard to separate which ones are actually worth your time. Promotions here, promotions there, but no promotions actually end up catching your eye in the end. Why is that? Because content matters. Hey. …

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Email Design   |   Small Business Email Marketing

Enhance Your Apartment Community with the Web

We know the struggle: finding good tenants is hard. Keeping them can sometimes be an even tougher endeavor. In a day and age where people expect everything they interact with to work well with their technology, where does that leave property owners and managers? How do we keep ahead of the curve and satisfy our great, technology-driven …

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Email Design

The right layout is exceptionally important when it comes to catching and holding the attention of your audience. Getting the right balance of graphics to text is equally important and so is ensuring that your email design holds up well on mobile devices. Furthermore, a complicated layout can be quite the opposite of intriguing and can actually distract the reader from reading further. We believe we’ve managed to get this delicate balance right. The proof is in the pudding after all.

Another important element in stellar email design is communicating your brand color in an effective emotive way to bring your email marketing message home. Choosing the right colors, and complimenting colors at that, can serve to further reinforce your brand in the minds of your readers. And it can be just the nudge they need to press that CTA button and make the sale you've been waiting for.

Remember we alluded to the fact that email design is deceptively simple? That’s because it is. So much goes into creating the perfect email and that includes choosing the appropriate typography and the correct allocation of white space. Choosing the right typography that’s easy to read and suits your brand is an important consideration. As is white space to give the reader time to breathe and reflect on the essence of your message.

We may be seasoned professionals but that doesn’t mean we aren’t aware of what’s hip and happening. Instead, we keep up with the times and make it our mission to stay up to date with what’s relevant in all things email marketing related. We can help you to do this too. Just follow our lead...

Email Marketing