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Email Marketing

Email marketing represents marketing in the 21st century. But surprisingly enough, was also just as successful at getting people’s attention some quite a few decades ago. And it is still plain to see that email marketing is still relevant today. The effectiveness of a good email marketing campaign simply cannot be underestimated. Our case studies are proof of this.

Email Marketing   |   Small Business Email Marketing

All you need to know about transactional emails

Ever since Gary Thuerk’s 1978 attempt to reach 397 ARPAnet users on the West Coast to invite them to a product demo, emails turned out to be real treasure troves for the e-marketing community. Besides launching the first email marketing campaign, Thuerk’s experiment resulted in 12 million dollars in sales, turning him from Father of Spam into …

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Email Marketing   |   Small Business Email Marketing

Why Segmentation is Important in Email Marketing

Let’s face it: marketing is filled with mumbo-jumbo. Projections this, regression analysis that. All of these larger than life terms and little substance. We get it – we’ve been there too – what does all of this mean? Is there really anything to it? Well, yes. Sometimes. Segmentation – to divide a whole into parts, which are …

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eCommerce Email Marketing   |   Email Marketing

What a strong email program can mean for your business

I’m always surprised when I talk to owners of small-medium sized businesses who say that they don’t have an email program. “Consumers who purchase products through email spend 138% more than those that don’t receive email offers.” wordstream.com. Having spent years in the field, I’ve seen firsthand just what a well-designed email program can do for companies …

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B2B Email Marketing   |   Email Marketing   |   Small Business Email Marketing

Learn how to avoid the dreaded Email spam filters

Email Spam filters are the modern resolution for fighting spam deliveries. Whether you do email marketing or you’re receiving a lot of promotional offers, you will most likely run into spam filter issues. Although there are several legal acts that you should be aware of first, we’re gonna present you with the best online tips to avoid …

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Email Marketing

Case Study – Life with GDPR Compliance for US Businesses

We’re already well into the GDPR consent compliance era, and clear patterns have begun to emerge. Businesses of all sizes – large, small, medium, you name it – have struggled through months of process updates to land us to where we are now. This said, we have new laws coming into effect frequently, one being CCPA – …

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B2B Email Marketing   |   Email Marketing

How email marketing can and will improve your SEO.

At first glance, you might not see a direct relationship between email marketing and SEO, but believe me or not, the connection between these boost your website rankings in a number of ways. If you’re thinking about alternative ways to help get ahead of your competitors, this so-called SEO email marketing trend you’ve been looking for. “51% …

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Email Marketing

The beauty of email marketing is that it can be personalized to make your message stand out amidst the clutter of other types of inbound marketing. And seeing as they are already invested in what you’re offering having subscribed to your emails on their own accord, they should already be open to hearing what else you have to say.

Staying connected has never been easier either. How many times do you open your email a day to stay updated with what’s happening? We’re willing to bet more than just a few. This makes email marketing the ideal way to stay in touch with subscribers on a daily and even hourly basis.

Email marketing is also pretty easy to measure. And straightforward to interpret too. Either readers are buying into what you’re selling or they’re not. In which case, you’ll soon be able to tell and hopefully change your strategy so that it makes an impact. Again, the key takeaway here is adopting a strategy that’ll work. As a leading email marketing agency we know our way around what makes an email marketing strategy successful.

Which leads us on onto our next point - how to gently push that sale along further down the sales funnel without sounding overly pushy. We nurture leads at every stage of the purchasing process taking care to guide and encourage the reader a little further with each subsequent email. Also, we get that timing is everything when it comes to email marketing and that’s why we make every effort to seize the moment to secure that all-important sale.

So much can be said about effective email marketing and how it can grow your business through something as significant as improving brand awareness, for example. Let’s just say the potential and forecast of email marketing is lookin’ good.

Email Marketing