Do you want to use email marketing for your business? Or maybe you just want to up your email marketing game. Either way, these email marketing stats will help you get a better idea of just how powerful email marketing can be. In this case, the numbers really do speak for themselves.

General Email Marketing Stats

As of 2019, there were over 3.9 billion email users in the world. By 2023, this is expected to increase to 4.3 billion. That’s a pretty impressive mailing list!

It’s no surprise then, that in 2019 alone, US marketers spent over $350 billion on email marketing.

And if you’re speaking to a younger target audience, this one’s for you. Consumers aged 18 and upwards say email is their preferred method of communication. An Adobe survey found that millennials spend over 30 hours a week on email.

Also, if you’re on the fence about email marketing, this might change your mind. In 2020, 78% of marketers noted an increase in email engagement, a number that’s likely to grow even more by 2021.

Plus, 80% of marketers believe that email marketing increased customer retention.

Klaviyo Email Marketing Stats

As Klaviyo Experts, we had to include some data from this amazing platform. These numbers might just blow your mind a little.

During Cyber Weekend in 2020, 50,000 of Klaviyo’s customers made over $900 million in sales using channels like email and SMS marketing. Nope, that’s not a typo.

On average, brands that switch to Klaviyo enjoy a 46% increase in revenue in just 2 years.

Klaviyo has a huge range of different workflows available, but Abandoned Carts are one of their star performers. During a 3-month analysis, Klaviyo found that their Abandoned Cart emails had generated over $60 million in revenue for marketers. Wow! And speaking of ESP platforms, here are some more interesting numbers.

Email Marketing Automation Stats

50% of businesses say they use email marketing automation software to send their drip campaigns. And these often have click rates that are 3 times higher than once-off emails.

Automated emails generate 320% more revenue than non-automated emails.

Welcome emails have an average open rate of 82% and an average click-through rate of 27%. That’s impressive!

And if you want to take a deeper look at ESPs and how they perform, check out our super useful blog post.


Email Marketing Statistics - ROI

If you’re looking for an effective way to make your company even more successful, then check out these numbers. They paint a great picture of the impact that email marketing has had on the business world.

The average ROI for email marketing is (drumroll please!), a massive 4200%. Yup, you read that right. Essentially, it’s $42 for every $1 you spend. So it’s no wonder that 59% of marketers say that email marketing is their biggest source of ROI.

Also, according to one research, 60% of customers say that they have made a purchase after receiving a promotional email.

Oh, and another thing. Shoppers are likely to spend up to 138% more when they receive email marketing campaigns.

Email Marketing - Open Rate Stats

Generally, the average email open rate can be anything from 15% to 25%.

Subject lines with an emoji can improve your email open rates by up to 56%. Though this can depend on a number of factors, like the age of your demographic. That’s why it’s good to do some A/B testing just to make sure that this is the case for your specific brand.

A recent study by Campaign Monitor found that the average email open rate in 2020 was 17.8%. But here’s where it gets interesting. That number changes depending on the industry. For example, last year saw open rates for governmental organizations jump by 10.71% and 4.81% for NPOs and NGOs.

Another thing to note is that these stats may be different across different platforms. MailChimp reported an average open rate of 22.27% in 2019. They also found that Tuesday is the best day to send emails if you want great open rates. And the best send time? 8AM was the winner here.

Currently, 50% of all emails are opened on a mobile device. And the click-through rate on mobile is 3 times higher than desktop emails. That’s why it’s crucial to include mobile formatting in your email marketing campaigns.

Conversion Rate Optimization Stats

Loads of conversions are the ideal outcome for any business. But it’s something that’s often neglected in the marketing process. For every $92.00 spent on acquiring a customer, most brands only spend $1.00 trying to convert them. No wonder only 22% of businesses are satisfied with their conversion rates.

However, with the right strategy in place, you could be enjoying some amazing conversion rates, too. In fact, 74% of content optimization programs have increased sales for businesses.

Once again content is king – using visual elements on a landing page can improve conversions by an enormous 86%. Plus, using a personalized call to action has a 42% higher conversion rate.

Email Content and Design Marketing Statistics

Data shows that the best-performing emails are beautifully designed and well-written. Pretty much exactly like the kind of campaigns we create at CodeCrew. Just saying.

Good subject lines can lead to great results. In fact, 47% of people open emails based on the subject line. What’s more, subject lines with a sense of urgency (BUY NOW, HURRY) have a 22% open rate. That’s quite a bit higher than normal. And it really does pay to get personal. Emails with personalized subject lines are 26% more likely to be opened. They can also increase click-through rates by 14% and conversion by up to 10%.

Pictures are incredibly important. In fact, over 65% of email users say they prefer their emails to contain a lot of imagery. Moreover, 72% of businesses that used GIFs or cinemagraphs in their emails noted a higher transaction-to-click rate.

When it comes to CTAs, email marketing stats show just how important it is to design an attention-grabbing CTA button. This can actually increase your click-through rates by 28%.

Dark mode is also an interesting new email design trend. In November 2019, Polar revealed that 95% of people said that they actually preferred dark mode in terms of email appearance.


Wrapping Up

As they say, the numbers don’t lie. While open rates, sending times and subject lines may vary, one thing remains the same. Email marketing works. And as the data shows, it works incredibly well. As long as you follow the right processes with awesome strategy and gorgeous content.

If you’d like to see some amazing numbers in your own business, give us a shout. We’d love to hear from you.