A customer visits your eCommerce website. They fall in love with your products and click Add to Cart. But for some unfathomable reason, they leave the cart behind with all of their goodies still inside. This is where your Klaviyo abandoned cart flow swoops in to coax that customer back, encouraging them to complete their purchase.
A customer visits your eCommerce website. They fall in love with your products and click Add to Cart. But for some reason, they leave the cart behind with all of their goodies still inside. This is where your Klaviyo abandoned cart flow swoops in to coax that customer back, encouraging them to complete their purchase.
If you want to know how to create the best online shopping cart abandonment flows, you’ve come to the right place. Here are some tips from actual Klaviyo experts on how to make the most of this effective automated email flow.
Best Klaviyo Abandoned Cart Email Examples
There are many ready-made Klaviyo templates available. However, Klaviyo abandoned cart flows work even better when you customize them. That’s why Klaviyo’s effective sequence of online shopping cart abandonment emails take into account filtering factors such as:
- Only triggering the email sequence for a customer who leaves a shopping cart without making a purchase.
- Making sure to exclude customers who have already received the email sequence.
This way, you can ensure that you’re sending the right emails to the right audience, for maximum impact.
Here are a few examples of how to create the best Klaviyo abandoned cart emails:
Try Something New
Instead of sending customers a simple email with a list of the items in their cart, why not share some knowledge about the product itself? Show them what they’re really missing and remind them what piqued their interest in the first place.
Show them different ways to use the product. Take them behind the scenes and share what the products are made from. This works especially well if you have an eco-friendly brand with products made from sustainable materials. It’s also a great way to show the value of your products, as shown in Plant People’s email campaign below:
Social Proof for the Win
One of the best ways to appeal to customers is through word of mouth. So why not leverage this age-old marketing practice by adding a few reviews to your Klaviyo abandoned cart emails?
Apparel brand Hanes does a great job of this with this promotional email:
And so does Kmart Australia:
Ultimate Klaviyo Abandoned Cart Tips
Keep it Simple
When crafting your abandoned cart email, keep it straightforward. Only feature the items that a customer has already added to their cart. This reminds the customer how much they liked the products. Then, make sure that the CTA button is clear and leads to the check-out page. That way, it’s super convenient for the customer to complete the transaction.
Add a Perk
Entice the customer to click “check out” by offering them a special discount on the items in their cart. Then, create a sense of urgency by placing an expiry date on the discount or even the availability of the items. This could be the final push that a customer needs to make a purchase.
Turn Doubters into Buyers
Sometimes, a customer leaves a full cart behind because they’re just not sure. One of the best ways to get ahead of the doubt is to integrate a FAQ section in your email. If you have an existing loyalty program, consider reminding customers of all the points they stand to gain once they complete their purchase.
Timing is Everything
To ensure that your Klaviyo abandoned cart email flow is successful, you need to send it at the right time. Strike while the iron is hot and send the first email a couple of hours after cart abandonment. Make sure to keep this message short and sweet.
Then, follow up with a slightly tweaked message 24 hours later. If the customer still doesn’t bite, send another email 4 to 5 days later with a special, time-sensitive discount. Or activate the FOMO by sharing shining reviews from happy customers.
Why Klaviyo Cart Abandon Flows Are So Worth It
A customer abandoning their cart still means they're interested in your products. They liked what they saw and will most likely purchase in the future if they come across your products again. It’s sort of like window shopping, but online.
Research from the Baymard Institute shows that cart abandonment is mainly caused by unexpected shipping costs and complicated checkout processes among other things.
The good news is that you can bring your customers right back and make money through Klaviyo abandoned cart flows. In fact, if your store has an order value of $100 to $500, then you have a chance to recover up to 5% of abandoned carts.
Klaviyo abandoned cart flows take the guesswork out of keeping in touch with your customers. You can customize them according to your needs, and choose to send 1, 2, or 3 emails. They also allow you to personalize the headlines so that they speak directly to your customer, making them feel special and recognized. Plus, you can decide ahead of time when you want the email sequence to go out. It can be a few hours from the time that they abandon their cart or a few days.
And without a Klaviyo abandoned cart email sequence, you’re literally leaving money on the table. Data from Forrester Research shows that abandoned carts cost eCommerce companies up to $18 million in lost revenue annually.