Thank you for joining us while we take a look at an amazing email marketing case study that came out of the journey we’ve been on with the sweet people from FinalStraw. It’s incredible how much you can accomplish when collaboration goes together with talent and strategy to turbocharge what the FinalStraw. team has masterfully created. Being …
Ever since Gary Thuerk’s 1978 attempt to reach 397 ARPAnet users on the West Coast to invite them to a product demo, emails turned out to be real treasure troves for the e-marketing community. Besides launching the first email marketing campaign, Thuerk’s experiment resulted in 12 million dollars in sales, turning him from Father of Spam into …
We know the struggle: finding good tenants is hard. Keeping them can sometimes be an even tougher endeavor. In a day and age where people expect everything they interact with to work well with their technology, where does that leave property owners and managers? How do we keep ahead of the curve and satisfy our great, technology-driven …
Let’s face it: marketing is filled with mumbo-jumbo. Projections this, regression analysis that. All of these larger than life terms and little substance. We get it – we’ve been there too – what does all of this mean? Is there really anything to it? Well, yes. Sometimes. Segmentation – to divide a whole into parts, which are …
I’m always surprised when I talk to owners of small-medium sized businesses who say that they don’t have an email program. “Consumers who purchase products through email spend 138% more than those that don’t receive email offers.” wordstream.com. Having spent years in the field, I’ve seen firsthand just what a well-designed email program can do for companies …
Email Spam filters are the modern resolution for fighting spam deliveries. Whether you do email marketing or you’re receiving a lot of promotional offers, you will most likely run into spam filter issues. Although there are several legal acts that you should be aware of first, we’re gonna present you with the best online tips to avoid …
We’re already well into the GDPR consent compliance era, and clear patterns have begun to emerge. Businesses of all sizes – large, small, medium, you name it – have struggled through months of process updates to land us to where we are now. This said, we have new laws coming into effect frequently, one being CCPA – …
At first glance, you might not see a direct relationship between email marketing and SEO, but believe me or not, the connection between these boost your website rankings in a number of ways. If you’re thinking about alternative ways to help get ahead of your competitors, this so-called SEO email marketing trend you’ve been looking for. “51% …
