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eCommerce Email Marketing   |   Email Marketing

The Ultimate Email Marketing Stats List

Do you want to use email marketing for your business? Or maybe you just want to up your email marketing game. Either way, these email marketing stats will help you get a better idea of just how powerful email marketing can be. In this case, the numbers really do speak for themselves. General Email Marketing Stats B2B …

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ESP Partnerships

Shopify success – How our expertise can help

Shopify is one of the largest eCommerce platforms in the world and it’s not hard to see why. They really go all out to provide business owners with the platform and resources to create a successful brand. So how do you achieve Shopify success? Not only are there templates to help you create your website from scratch …

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Email Marketing

Case Study – Life with GDPR Compliance for US Businesses

We’re already well into the GDPR consent compliance era, and clear patterns have begun to emerge. Businesses of all sizes – large, small, medium, you name it – have struggled through months of process updates to land us to where we are now. This said, we have new laws coming into effect frequently, one being CCPA – …

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B2B Email Marketing   |   Email Marketing

How email marketing can and will improve your SEO.

At first glance, you might not see a direct relationship between email marketing and SEO, but believe me or not, the connection between these boost your website rankings in a number of ways. If you’re thinking about alternative ways to help get ahead of your competitors, this so-called SEO email marketing trend you’ve been looking for. “51% …

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B2B Email Marketing   |   Email Marketing   |   Small Business Email Marketing

Learn how to avoid the dreaded Email spam filters

Email Spam filters are the modern resolution for fighting spam deliveries. Whether you do email marketing or you’re receiving a lot of promotional offers, you will most likely run into spam filter issues. Although there are several legal acts that you should be aware of first, we’re gonna present you with the best online tips to avoid …

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eCommerce Email Marketing   |   Email Marketing

What a strong email program can mean for your business

I’m always surprised when I talk to owners of small-medium sized businesses who say that they don’t have an email program. “Consumers who purchase products through email spend 138% more than those that don’t receive email offers.” wordstream.com. Having spent years in the field, I’ve seen firsthand just what a well-designed email program can do for companies …

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Email Marketing   |   Small Business Email Marketing

Why Segmentation is Important in Email Marketing

Let’s face it: marketing is filled with mumbo-jumbo. Projections this, regression analysis that. All of these larger than life terms and little substance. We get it – we’ve been there too – what does all of this mean? Is there really anything to it? Well, yes. Sometimes. Segmentation – to divide a whole into parts, which are …

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Email Marketing   |   Small Business Email Marketing

All you need to know about transactional emails

Ever since Gary Thuerk’s 1978 attempt to reach 397 ARPAnet users on the West Coast to invite them to a product demo, emails turned out to be real treasure troves for the e-marketing community. Besides launching the first email marketing campaign, Thuerk’s experiment resulted in 12 million dollars in sales, turning him from Father of Spam into …

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Email Marketing

The Merits of Good Code in Email Marketing Campaigns

Your emails look terrible. Sorry, someone had to say it. The design is incongruent (whyyyyy would you put a CTA there? Really?), your logo is pixelated, and what’s up with the text looking all funky and being so small that I need to put on my grandma’s reading glasses? The Merits of Good Code in Email Marketing …

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Email Design   |   Email Marketing

The Merits of Good Design in Email Marketing Campaigns

Your emails look terrible. Sorry, someone had to say it. The design is incongruent (whyyyyy would you put a CTA there? Really?), your logo is pixelated, and what’s up with the text looking all funky and being so small that I need to put on my grandma’s reading glasses? The Merits of Good Code in Email Marketing …

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Case Studies   |   Small Business Email Marketing

Email Marketing Case Study – How We Grew Final Co Revenue 410%

Thank you for joining us while we take a look at an amazing email marketing case study that came out of the journey we’ve been on with the sweet people from FinalStraw. It’s incredible how much you can accomplish when collaboration goes together with talent and strategy to turbocharge what the FinalStraw. team has masterfully created. Being …

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