I’m always surprised when I talk to owners of small-medium sized businesses who say that they don’t have an email program.
“Consumers who purchase products through email spend 138% more than those that don’t receive email offers.”
Having spent years in the field, I’ve seen firsthand just what a well-designed email program can do for companies of any size, and still sometimes am in awe of just how much revenue it drives for even the tiniest company. In this day and age, an email program isn’t just a nice-to-have, it’s a necessity.
Email marketing is the highest revenue driver.
Let me present some quick facts, and then we can run through the nitty gritty of what these eye-opening figures mean:
- Email marketing averages an ROI of $38 for every $1 spent. Yup, you read that right. For every dollar spent on your email program, you’ll get $38 in return, on average. Money really can grow on trees (or in inboxes). Source
- Email is the overwhelmingly preferred source of marketing communication for 72 percent of consumers. Source
- Consumers who purchase products through email spend 138% more than those that don’t receive email offers. Source
- According to eMarketer, Email Marketing tops the list when it comes to both customer acquisition AND retention. Compare that to organic and paid search, social media marketing, mobile marketing, you name it.
- Facebook doesn’t even come close when it comes to acquisition. In a Forrester report, people are more than twice as likely to sign up for your emails than connect with your business via the social giant.
- Sixty-one percent of consumers enjoy receiving promotional emails weekly, and 28 percent would like emails to come even more frequently. Source
- Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. Source
Sure, all of these statistics are well and good, I’m sold...but there’s a lot more to it than that. For those of you that think email marketing may be a dying or even a dead art, well, I suppose you get that you’re veeeery much mistaken. No need to feel bad, it’s actually a fairly common train of thought for those who aren’t in the marketing space. Non-marketers typically think of email marketing either as spam or the dinosaur of all online marketing channels, but although its been around longer than social media marketing, and has little if any hype surrounding it, it’s still the biggest online marketing revenue driver by leaps and bounds. Just because there’s no hype doesn’t mean there’s no value - in fact, the opposite is more often than not the case. Sure email works a bit differently for everybody - no two companies and their mails are 100% alike (and they shouldn’t be!). That’s what we strive for - an email marketing program as unique as the company that it supports.
Go check our email marketing portfolio to see what I’m talking about here. You’ll see that we design every single email from scratch, never letting any two emails look the same, all while allowing your brand style to shine through exactly as you imagined, if not better. Having received countless customer emails whose sole message was to tell us how beautiful the email looked speaks volumes for the level of quality we hold ourselves to and is one of the reasons we love what we do so much.
We have so many email blasts examples. Speaking about ourclient - Doughp - March alone brought a whoooopping 2.5X email marketing increase revenue to them compared to all months since January 2019. You see? That’s what we-re talking about here!
Stats and metrics aside, what truly matters here is putting in place an effective email marketing strategy that makes it all worth your money and time. As a marketer, you need to do more with less. You need to connect with your audience in a highly personalized way while staying on budget. That’s where our email marketing agency jumps in.
Don’t worry; you don’t need to have Bill Gates’ wallet to start an email marketing campaign and drive ROI. Get back in reality land where we’re all sucking it up and dealing with our own choices (as well as our bank accounts), and let us help you increase your email marketing ROI and join our satisfied clients like Doughp, FinalStraw, etc. I mean...where will your audience most definitely be? Scrolling through their inbox? Riiight!
So, here’s the point I want to make - email marketing, the oldest online marketing strategy, is a fantastic, cost-efficient way to strengthen your online presence and supercharge your performance. By that, I mean - smarter campaigns, better emails, and more sales!
Woah, did I not JUST say more sales? Well, listen, friends, I know this sounds amazing to you right now, but you need to understand that a realistic email marketing plan doesn’t just define the end goals. The strategic email marketer needs to map the steps to get to that certain point. This usually means a crawl, walk, and run process. Taking all those steps in the right direction before implementing the ideal email marketing plan is crucial.
Okay, we can now conclude that building a successful email marketing campaign is important now, more than ever. But we have a ‘little’ problem here —most people don’t know how to do it right.
Start Your Email Marketing Journey With Us
Wait..but...how do I go about creating my dream email program? What does this mean to my business, and how can I get my piece of this sweet, lucrative pie? I’m glad you asked.
Easy. Answering this question is what CodeCrew is all about.
A good email program starts with an attractive offering, plain and simple. The average person’s inbox is full of deals, and you need to have something interesting to stand out. Old, boring, ugly email design doesn’t even come close to cutting it. An email that doesn’t render properly is the fastest way to get your email sent to the trash can and have that highly-interested contact hit the unsubscribe button faster than you can say “unsubscribe.” How do we help? Well…
We are a passionate team of email marketing pros. Combined, our experience in the field is old enough to drive. We’ve seen email evolve from frumpy text-based messages to emails that trigger off to people who live in certain parts of the country if it’s going to be rainy this weekend or tell you the latest scores in the big game. It’s incredible how far we’ve come.
From the very beginning, CodeCrew’s mission has been (and it continues to be) to help businesses of all sizes build and maintain powerful connections with their customers. From a partner perspective, this doesn’t just mean assisting agencies to build connections, but helping their customers build connections too.
We have the highest standards for our work, and won’t stop until you and your customers feel completely satisfied, knowing that your email looks and works as great as your business itself (and that new haircut of yours. Hey, someone had to mention it - you look gorgeous). This is our promise to you.