Are you looking to hire an email marketing agency for your company? Good on you! It’s super important for brands to have an email list nowadays because it’s a reliable way to keep in touch with and cultivate a relationship with your audience.

The easiest way to find email marketing experts that’ll help you with your brand is to consider the following as part of your criteria.

1. Provable expertise

This one goes without saying but you should ensure that the email marketing experts that you hire has the necessary expertise to help you reach your goals and grow your brand.

One of the easiest ways to tell if an email marketing agency knows their stuff is to look at their past projects to see what their content looks like. Good content is not only aesthetically pleasing but should wow the audience with copywriting that is clear, concise, and engaging.

You want to attract people’s attention to your offerings, right? Then it’s important to marry visually stunning creative components with compelling copy that inspires prospects to press on that “buy” button. 

Keep in mind that people are inundated by content and inboxes are always full, so having attention-grabbing content in your emails is important.  

The agency should be able to take care of the backend of things. This means having the ability to provide responsive code that will make your content easy to view whether it’s from a desktop or a mobile device. 

Why is it important to ensure that your content is responsive in both formats?

Because a majority of people access their emails from a mobile device and your emails should be optimized so that they look beautiful, responsive, and creative.


2. They should be ESP-agnostic

By this, we mean that they should be versatile enough to work with different automated email platforms. Any good email marketing agency will leverage hindsight to its advantage, using analytics to discover what works and then double down on that. 

They should also provide a segmentation offer that allows you to constantly weed out strategies that don’t work while honing in on the right audience. Of course, this presupposes that they’re able to produce an email marketing strategy with short and long-term goals, as well as the tactics to be used in achieving those goals.

3. They should offer a customized experience

There is no one-size-fits-all when it comes to email marketing. That’s why you must work with an agency that is going to provide you with a customized strategy that is unique to the needs of your brand. 

The focus should be to increase ROI and conversion rates, and while there are many ways to do this, they should use a strategy that is most likely to work for you.


4. They should help you grow

One of the reasons why you’re hiring email marketing experts in the first place is because you want to attract more people to your brand and grow your email list. The key to this is to add call-to-action buttons on all of the emails that you send out.

Of course, you must create goal-driven and successful email campaigns with compelling content that will inspire people to click on that call-to-action (CTA) button.

5. Detailed communication is a must

You want email marketing experts that’ll keep you in the loop about email campaign progress and loop you in to collaborate on future strategies. Their reports should zoom in on metrics such as your open rates and conversion rates. 

Basically, they should offer detailed, regular feedback on how your email campaigns are going whether or not you’re reaching your goals, and what the plan is to improve.

Extra Tip: Be sure to pick an email marketing agency that you gel with. Feel them out and make sure that you vibe with them. For instance, here at Codecrew, we only work with brands that prioritize sustainability and share our values. Do the same and you’ll enjoy a long and fruitful relationship.

Hiring an email marketing agency is one of the best investments you can make to help grow your business as email marketing offers an impressive 66% conversion rate. Because you own your email list, this gives you direct access to your audience so you can keep in touch with them on your own terms. Whatever disruptions happen in the world of technology, you can count on your email list as a viable way to constantly communicate with your audience. 

If you’re ready to start growing your email list and generate more leads to your website, then get in touch with the CodeCrew team, and let’s create stunning, captivating, and effective email marketing campaigns together.