A surefire way to get the most out of your email marketing is to use the right tools. And as one of the oldest and most well-known ESPs on the market, MailChimp definitely ticks that box. Of course, it helps to know your way around the platform if you plan to get positive results and that’s where MailChimp experts come in.

Want to Optimize Your MailChimp Program? Ask These Experts

Over the years, we’ve worked with loads of different ESPs, testing and optimizing various systems. This ensures that we master as many as possible. And because we work with such a wide range of clients, it’s important for us to familiarize ourselves with lots of ESPs. This way, we can cater to every client's unique needs.

We even did a comprehensive review of some of the best ESPs we’ve worked with thus far. Including MailChimp, Klaviyo, Bronto (which unfortunately has gone the way of the dinosaurs...) and many others, just to give you an idea of what you can expect from each option. But for now, we’re going to focus on how we can help you optimize your MailChimp email program for better results.

With You From Strategy to Campaign Sending

While MailChimp comes with some great features, a successful email marketing campaign always starts with a good strategy. And that’s where a lot of business owners get stuck. With MailChimp experts by your side, you can now create robust, results-driven campaigns that are based on a well-researched and focused strategy.


You’ll find through working with us that we provide a comprehensive, customized email marketing service that enables you to truly get the most out of your MailChimp account. Speaking of which, here are some of the ways we leverage MailChimp to help you get leads and sales:

  • Metrics

With the right ESP, you should be able to see your metrics clearly. This includes how many people have opened your emails, what your click-through rates are and which emails and sequences get the most engagement. Not only does MailChimp’s detailed analytics tool show you all this, it also tells you how many email subscribers are being added to your email list and what entryways they’re coming in through. 

Now, it’s important to keep an eye on email analytics every day. That way, you can quickly apply the necessary changes to your campaigns when needed. All of this takes time - time that you probably don't have as a busy business owner. But we've got you. We offer comprehensive weekly, monthly and quarterly reporting on all campaigns and workflows.

  • A/B testing emails

It’s also important to A/B test your emails in order to determine which methods work best for your audience. Like split testing your subject lines to see which ones get the highest open rates. As MailChimp and email marketing experts, we’re quite adept at A/B testing. We know which variables of an email campaign to test and for what reason.

  • Integrations

One of the things we discovered when working with MailChimp is that it offers a ton of integrations. You can connect to services that make it easier to access your email list and eCommerce add-ons that allow you to market your wares effortlessly. 

However, there are certain features in MailChimp that are like gibberish to the average person. But, they're easy for a developer to navigate. For instance, do you know what APIs and STKs are? That’s why if you want to hit the ground running, it’s better to outsource your MailChimp email marketing campaigns to a team of experts.

  • Deliverability

Email deliverability is important to us because we want to ensure that after all that hard work, your emails actually reach your target audience. Luckily, MailChimp has a good reputation when it comes to this. Their servers are usually sparkling clean, so your emails hardly ever end up in the spam tab.

  • Segmentation

We’ll also help you make use of MailChimp’s personalized product recommendations to create dynamic, segmented email campaigns. This is important because research shows that small businesses that use product recommendations receive up to 26% more orders than those that don’t. 

What’s more, you can segment your audience based on other factors such as demographics, interests and location. Another powerful segmentation feature is the ability to send re-engagement sequences to people who are no longer opening your emails. And, MailChimp allows you to see “cold subscribers” or people who haven’t opened your emails over a period of time

That way, you can send them emails updating them on what they’ve missed. Or perhaps even entice them with a special offer. This can make a huge difference to your open rates. It’s also great for deliverability.

Why It’s Important to Have MailChimp Experts on Your Side

When done right, email marketing can be the lifeblood of your eCommerce business sales. If you’re already using email and are unhappy with the results, consider getting help to optimize your email marketing program.

Because we’ve been using MailChimp for so long, we know exactly what tools to use and how to leverage its features to get results. Whereas an inexperienced user could spend ages trying to determine the most effective tools for strategy optimization. Which is valuable time that you could put back into your business. 

We offer full-service support, from helping you to create an effective strategy to employing segmentation, personalization and split testing tools. 

So, if you’re an eCommerce business owner with a store that’s connected to MailChimp, then you’ve got a friend in us. Whether you’re getting online for the first time or have an already established business, we’ll help you to establish a strong relationship with your email list, build your customer base and drive sales for your business.

Some FAQs

    • Email Templates – MailChimp has many templates available or you can import your own email templates to the platform. It’s easy to modify existing templates with their point-and-click editor.

    • Email Blasts and Targeted Emails – With its easy-to-use user interface, you can segment or group your subscribers based on several categories like click history or geographical location, purchase activity, subscription status, interest, activity, and much more.

    • Custom Forms – Sign-up forms can be customized where you can add your brand’s logo and social media profiles on them. You can also integrate your mobile contact list into your MailChimp list for syncing all data to devices.

    • Reports and Analytics – Its Visual Report Dashboard lets you track which users are opening and clicking the emails, reply rates, website traffic, and sales.

    • Multiple Integrations – Connect your favorite third-party Integrations like WordPress, Squarespace, Google Analytics, and much more to your MailChimp to better understand your subscribers.

  • Yes, with MailChimp you can segment and personalize emails based on subscriber data. Start by segmenting your audience based on demographics, purchase history, actions taken on your website, and more.

    By dividing your customers into different groups based on common metrics in MailChimp, it will help determine what kind of personalized content you should send to each cohort. For instance, you can target subscribers who have purchased the same product by sending them an email campaign with suggested products.

    By personalizing your emails, you can stand out from the crowd in your subscriber’s inbox because it showcases your brand’s unique identity. Moreover, when you personalize emails on MailChimp, they will appear less generic and will attract your subscribers to take action.

  • Yes, MailChimp does provide automation capabilities for setting up triggered email campaigns. A trigger occurs when an action happens and starts a classic automation. For instance, MailChimp’s classic automation allows you to build a series of automated emails that are sent to subscribers when triggered by a specific activity like an individual subscribing to your website or someone purchasing a specific product.

    MailChimp offers a variety of preset automation types with built-in classic automation triggers under these categories: campaign activity, audience management, workflow activity, e-commerce, integrations, date-based, and custom. If MailChimp’s built-in automation does not align with your marketing goals, you can create custom automation with your own triggers.