Do you ever find yourself having too many email campaigns and not enough time to monitor everything by yourself? This is where the magic of
Campaign Monitor email marketing management jumps in and does its job. So, what exactly is Campaign Monitor? And how do we work to ensure that you get the best ROI possible from it? The good news is that you came to the right place to find out!
Here at CodeCrew, we've achieved big results for small businesses who asked us to manage their Campaign Monitor email programs. Interested in learning more? Pour yourself a cup of coffee, read on and we'll tell you all about it.
Campaign Monitor Email Marketing: Why We’re the Experts
Our talented team has pretty much endless knowledge and oodles of creativity. We write and design the kind of email marketing campaigns that pique the interest of customers. The goal is to get them to buy your product or service, then keep them coming back for more.
In addition, we’re also experts in creating custom integrations because we know email marketing differs in each industry, and the integrations needs change with each business as well. Above all, we make sure that your email campaigns become overnight sensations (and, of course, put a smile on your face when you see your ROI)!
But wait, there's more. Loads more. Every email campaign that our team deploys is backed up by data-driven strategy. Plus, we're always conducting comprehensive testing. Once the tests are completed, we'll add them to your regular reports so you can see exactly how your email program is performing. In a nutshell, we never stop striving to optimize your email marketing program.
What Will Your Campaign Monitor Email Program Look Like?
First, we’ll define your goals - knowing exactly what you want to get out of your Campaign Monitor email program will determine our strategy.
The next step is to spring into action by putting together a content calendar. The content calendar lists each email marketing campaign, as well as your automated flows.
We'll also segment your email list and create customer cohorts to ensure that you're sending the right campaigns to the right people at the right time. There's nothing more effective than a super-personalized email.
New to Campaign Monitor and unfamiliar with setting up email campaigns on it? We've got you covered! Our team takes care of everything from contact migration to workflow setup and campaign scheduling.
But the truth is, if you really want to take your business to the next level using email marketing, it doesn’t stop at choosing the right ESP.
It’s about having the right team of email marketing experts who will help you reach your goals, then smash them through impactful, beautiful, strategically-driven email programs.
What Can You Expect From Us?
Eye-Catching Emails That Get Results
Our team of designers put together engaging emails that catch the attention of viewers immediately. All our emails are custom-built and coded from scratch, so each one is completely unique to your brand.
Segmentation and Personalization
Campaign Monitor’s powerful technology helps integrate smart segments to maximize ROI and increase email engagement. We send personalized emails by utilizing your customer data and targeting their individual interests. By personalizing your emails, we increase the kind of conversions that produce long-term relationships.
Our team creates personalized customer journeys or workflows as we like to call them, by utilizing the visual journey designer on Campaign Monitor. This ranges from welcome flows, to cart abandonment emails and everything in-between.
So what are email integrations, exactly? Well, email integration means all of your correspondence and email data is stored and viewed in one place like Campaign Monitor. It's the act of combining pre-built integrations and software for email marketing to work smoothly.
For instance, if you have an e-commerce website hosted by Shopify, what our team will do is connect the pre-built Shopify integration into your Campaign Monitor account.
After that, once we have access to your Shopify data, our team of marketing experts will be able to leverage pre-built segments to send targeted campaigns to your customers.
Integrations allow us to streamline your email service provider with your point-of-sale system, CRM, or website. We’re one of a few agencies that provide more personalized and efficient email campaigns based on custom Campaign Monitor integrations.
We monitor the analytics of your email campaigns to gauge the overall performance, for instance. Above all, we look at engagement, geography, and acquisition. We take what we learned from previous email campaigns and provide you with actionable insights. Our goal is to help improve your strategy and get you that sweet, sweet ROI.
We take care of automatic emails based on the sales and interactions you have with your customers. We work with Campaign Monitor to ensure that your transactional emails are in line with your brand.
And in case you didn't already know, we take care of your entire account set up and manage everything for you. Cool huh? From design to testing and reporting, we communicate with you on a regular basis. In other words, while we grow your ROI and expand your customer base, you can just focus on taking care of business.
In conclusion, if you’re looking to get the best out of your Campaign Monitor email marketing program, it’s best to have the experts on your side. That’s us, by the way. Ready to get growing?
How Does Campaign Monitor Help Businesses Improve Their Email Marketing Campaigns?
Email Marketing – Campaign Monitor offers professionally-designed email templates that let you design your email campaign from scratch with the drag-and-drop editor.
SMS Marketing – With Campaign Monitor, you can connect and convert leads like never before by combining SMS and email marketing. Everyone looks at their text messages and Campaign Monitor’s SMS marketing can help build a stronger connection with your subscribers and maximize your ROI.
Segmentation and Personalization – With Campaign Monitor, you can improve your email marketing engagement by taking your customer data and creating specific-targeted segments to send personalized emails to each subscriber’s interests.
Marketing Automation – It’s easy to create personalized customer journeys with Campaign Monitor with their visual journey designer. It shows you how to automate your emails to keep your subscribers engaged and generate revenue.
Can I Integrate Campaign Monitor With Other Marketing Tools and Platforms?
Yes, you can! Integrating Campaign Monitor with other marketing tools and platforms is called augmentations. It’s the simplest way to increase conversions while making way for long-term relationships. When you send out an email to your subscribers, it can only accomplish a certain range of activities. But with integrated emails, you can do things like automate campaigns and re-engage subscribers.
By integrating Campaign Monitor with your CRM (customer relationship management), you can automatically improve your email marketing. Think of your CRM as the centralization of your email marketing infrastructure on one easy-to-manage dashboard. From this dashboard, you’re able to communicate, schedule, and organize your email marketing campaigns more easily than ever before.
Does Campaign Monitor Provide Advanced Analytics and Reporting for Tracking Email Campaign Performance?
Yes, Campaign Monitor provides easy-to-understand analytics and reporting for tracking email campaign performance. These are the metrics you can track with your email campaigns performance:
Campaign Open Rate – Depending on the size of your subscribers' list, a good open rate lies within the 20%-40% range.
Campaign Click Rate – A good click-through rate is in the 15% range. Your CTR lets you know how valuable the content and the call to action in your email are to your subscribers.
Click-To-Open Rate – When analyzing the data, the click-to-open rate is the number of unique clicks divided by unique opens. The final percentage shows the number of subscribers who opened the email and how many clicked.
Unsubscribe Rates – By analyzing your unsubscribe rates on Campaign Monitor, you can easily gauge if the content that you’re sending and the frequency of your emails are valuable to your audience.
How Does Campaign Monitor Ensure Compliance With Email Marketing Regulations and Protect Subscriber Data?
Campaign Monitor ensures compliance with email marketing regulations and protects subscriber data by:
Protecting databases with access restrictions, and encrypting key information including passwords.
Authenticating email addresses against an encrypted salted hash, stored along with emails.
Implementing full GDPR training for all employees, managers, and executives.
Complying with the data subject’s rights by assisting you with that request that relates to data processed through Campaign Monitor’s application.
Auditing and documenting all current security measures and practices. Campaign Monitor is constantly re-evaluating all of their sub-processors to ensure they have adequate security measures for the onward processing of all personal data processed by them.