All great email marketing begins with a solid email marketing strategy, driven by data and crafted specifically for your business. When Koji decided to change their entire business model, a solid strategy was key to ensure existing customers were on board.
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“To say these guys are rockstars is an UNDERSTATEMENT. From content calendar to deploying emails - there isn't a step off-beat. I'm thankful to have found them and highly recommend their services.”
Just like all marketing, the best email marketing campaigns start with a well-constructed plan. As your team of email marketing consultants, the first thing we’ll do is conduct a thorough email marketing audit of your existing program. Based on our findings, we’ll build what is essentially a blueprint that will help you reach your business goals, then go flying right past them into a whole new realm of success. Sound good?
Who is your customer? What does your funnel look like? And most importantly, how does your email marketing program currently influence that funnel, speeding up the time it takes for leads to go from one step to the next, and creating a nice net to catch any potential leads that would otherwise be left behind? These are just a handful of the things we take into account when crafting your program’s future strategy.
Okay, we’ll admit it, we do enjoy tooting our own horn and after so many years being hard at work, we don’t think it’s unmerited either. We’ve had loads of huge wins with so many of the biggest brands out there that success is basically guaranteed. We’ve seen, done and conquered pretty much everything.
Email marketing truly is the most empowering communication platform out there. It allows you to track and test every metric in a way that will help you improve your campaigns in real time in order to grow your business. It’s just one of the reasons that email delivers a higher ROI than any other marketing platform.
And if you want to experience all of its incredible benefits, you need to start with a super-solid email marketing strategy. Here’s what that actually means:
Choosing the right email service provider is one of the most important steps in the creation of your email marketing strategy. We’ll advise you on which platform will work best for your company and then set everything up for you.
Email marketing automation is one of the most underappreciated crafts in the email world, as well as one of the most generalized. Truth be told, if you want to have mediocre results you can go with the usual set-ups.
Real growth comes from crafting strategy that’s specific to your business and your customer’s lifecycle as well as your own brand’s approach to nurturing leads down the funnel.
Then it’s time to send your ROI skyrocketing, with detailed subscriber segmentation that ensures the right messages are sent to the right people at the right time.
An incredibly important component for success is A/B testing email marketing. This is how you learn what your audience responds to (or doesn’t really enjoy) so you can tailor your email campaigns for maximum engagement.
After that initial audit we mentioned, part of our strategy is to create an email marketing calendar that includes dazzling campaigns and irresistible offers, all scheduled using an optimal sending frequency. Then we’ll report on every campaign and workflow so you know exactly how well every single email is performing.
This is one of the most overlooked steps in the email programs of most clients we’ve onboarded, as well as one of the most important ones. Reporting is the only way that you have access to the universal truth - data.
Who cares what we think, what you think or what the benchmarks think? All success cares about is if you’re able to understand, interpret and implement what your potential customers think. This is why we dig into the data after each campaign, at the end of each month and at the end of each quarter, and assign specific KPI’s for each of these.
“I am so happy I found the CodeCrew team! They are extremely knowledgeable and have been transformative to our email marketing strategy.”
The right kind of email marketing strategy gives you an incredible foundation on which to build your brand. It also acts as a kind of compass – steering you towards the success you’re looking for.
Once we’re ready to go with your email strategy in place and your content calendar built out, all that’s left to do is watch the profits flow in from our thoughtfully crafted email workflows and monthly campaigns.
Here’s the truth. The bigger your email list, the better your chances of success. The right email strategy uses various tactics to help you continually grow that list and reach as many potential customers as possible.
A good strategy is the foundation of any good email program - the kind that always gives your customers the value they’re looking for and ensures that only the most relevant content appears in their inboxes. That way, they’re far more likely to continue engaging with you (and have your brand top of mind when they’re ready to open their pockets).
Sometimes, customers don’t realize the many uses your products may have. Or just how many aspects of their lives can be enhanced by your services. The right email strategy will nurture your subscribers through all of this, keeping your brand top of mind at every turn.
One of the biggest benefits of a focused email marketing plan is that it allows you to market effectively in a really affordable way. We’ll only build the workflows your brand needs and send campaigns that we truly believe will make an impact.
An email marketing strategy is the road you take to help you reach your business goals and ensure that your brand is as successful as can be for years to come.
Your email strategy is what you’ll always refer back to when you’re unsure of where to go or what angle to use when you’re marketing your business. It encompasses every aspect of your brand and can always be adjusted along the way if needed.
If you’re looking to dial up your customer engagements and see your sales soar, a good email marketing strategy is one of the most powerful tools you can use. Get it right the first time and the possibilities really are endless.
See What We Can Do for You
In the meantime, check out what we’ve achieved for some of our clients.
