Are you sweating bullets wondering which e-commerce ESP platforms would be the perfect fit for your business? Good news - it’s time to grab a towel, dry off that brow, and throw on your enlightenment knowledge cap because we’re about to throw down aaaaall the answers you’re desperately looking for.

Before We Begin, Here’s a Quick Rundown on Klaviyo

We’ve covered Klaviyo extensively, but here’s a short recap of what you need to know about this marketing software powerhouse:

Klaviyo is the email and SMS king for e-commerce brands, known for its powerful segmentation and integrations. It’s flexible enough for small brands but scales well for enterprises—though it can get pricey as your list grows.

Now, if you’re wondering if Klaviyo is the one, or if you’re curious about the alternatives, let’s dive into the top ESPs platforms that could level up your business.

Top Klaviyo Alternatives in 2025

Brevo (formerly Sendinblue)

Brevo is an all-in-one marketing platform that handles email, SMS, and even chat. It’s a solid choice for businesses looking to simplify communication in one platform and take advantage of multi-channel capabilities.

Why you’ll love it

  • Multi-channel marketing
    Manage emails, SMS, WhatsApp, and Facebook Ads all from one dashboard.
  • Built-in CRM
    Brevo’s CRM allows you to manage contacts, segment them, and run personalized campaigns without juggling multiple tools.
  • Free plan perks
    Send up to 300 emails per day with unlimited contacts—perfect for small businesses getting started.

Downsides

  • Advanced features cost more
    If you want A/B testing or more in-depth reporting, you’ll need the business plan at $65/month.
  • API complexity
    While Brevo’s API is powerful, it can be tricky if you’re not a developer, though documentation helps.

Pricing

The free plan offers 300 emails per day, and the paid plans start at $25/month for 20,000 emails, while the advanced plan with A/B testing and other features is priced at $65/month.

Integrations

Over 150 tools, including Shopify, WooCommerce, and Magento.

Omnisend

Omnisend is built for high-growth e-commerce businesses that need more than email. It’s a powerful, multi-channel automation tool that can cover email, SMS, and even push notifications.

Why you’ll love it

  • Automation made easy
    Create automated workflows for everything from welcome emails to abandoned cart sequences in minutes.
  • 24/7 support
    Fast support is available anytime with a five-minute average response time.

Downsides

  • No mobile app
    Omnisend doesn’t offer mobile apps, and you can’t copy workflows, so you’ll need to rebuild automations from scratch.

Pricing

The free plan covers 250 contacts, and the paid plan starts at $16/month.

Integrations

Connects with over 130 tools, including Shopify, BigCommerce, and WooCommerce.

ActiveCampaign

ActiveCampaign combines email marketing with robust sales automation and CRM capabilities, making it a great choice for businesses that want to personalize customer journeys at scale.

Why you’ll love it

  • Full-on automation
    Unlike other ESP platforms, ActiveCampaign lets you A/B test full automation sequences, not just individual emails.
  • Machine learning
    Predictive lead scoring helps you prioritize your most promising leads.
  • Built-in CRM
    Keep tabs on your sales pipeline and customer relationships without jumping between platforms.

Downsides

  • Pricey for small businesses
    While the Lite plan starts at $29/month, you’ll need to pay more for deeper CRM and automation features.
  • Learning curve
    Its powerful features can make it feel overwhelming for beginners.

Pricing

The Lite plan starts at $29/month, with more advanced plans reaching $149/month.

Integrations

Works with over 2,000 tools, including Gmail, Salesforce, and Zapier.

Mailchimp

Mailchimp has been a go-to for businesses looking for an easy, budget-friendly platform to get started with email marketing. It’s known for its intuitive interface and solid reporting, but it’s a bit limited if you’re after advanced automations.

Why you’ll love it

  • Beginner-friendly
    Mailchimp’s UI is super easy to navigate, so you’ll be creating and sending campaigns in no time, even if you’re new to email marketing.
  • Affordable pricing
    Mailchimp’s free plan is perfect for small businesses just starting out, offering a no-cost option to get the ball rolling.
  • Great reporting
    Mailchimp shines when it comes to tracking engagement, growth, and revenue, giving you a clear view of what’s working.

Downsides

  • Limited automation
    Mailchimp offers basic automations like abandoned cart and product retargeting, but if you’re looking for more sophisticated workflows, it might fall short.
  • No native Shopify integration
    For e-commerce businesses using Shopify, you’ll need a third-party app to sync the two, which can add complexity and cost.

Pricing

Free plan offers 500 contacts and 1,000 email sends per month. Paid plans start at $19/month for the Standard plan, which includes 6,000 email sends per month. Pricing jumps significantly for the Premium plan, which starts at $333/month for 150,000 sends.

Integrations

Mailchimp integrates with Shopify (via a third-party app), Canva, Zapier, WooCommerce, Slack, and WordPress, among others.

GetResponse

GetResponse has been a major player in the email marketing space since 1998, and it continues to evolve by integrating features like marketing automation, landing pages, and even webinar hosting. It’s perfect for businesses looking for an all-in-one platform that goes beyond just email marketing.

Why you’ll love it

  • Conversion funnels
    GetResponse includes tools to manage your entire e-commerce funnel, from lead generation to sales.
  • Generous discounts
    GetResponse offers significant discounts if you pay for a year or two upfront, making it one of the more budget-friendly options over time.
  • Webinar functionality
    This is one of GetResponse’s unique selling points—built-in webinars that can be added to your email marketing campaigns to engage your audience further.

Downsides

  • Email creator is clunky
    The current email creator can feel buggy, and certain features (like using emails in automated workflows) are still being updated.
  • Landing page builder could use some work
    The drag-and-drop landing page editor is useful, but it can feel a bit restrictive when creating more customized designs.

Pricing

Starts at $15.60/month for the basic plan, while the most advanced plan (GetResponse MAX) starts at $999/month, so it scales with larger businesses.

Integrations

GetResponse integrates with a ton of popular platforms, including WordPress, Shopify, Facebook, and Salesforce. It also supports a wide range of third-party apps via Zapier.

Kit (formerly Convertikit)

Kit is designed specifically for creators like bloggers, podcasters, and small businesses that need simple, effective tools to grow their audience.

Why you’ll love it

  • Perfect for bloggers and creators
    Kit makes it easy to create simple workflows to keep your audience engaged. Whether you’re launching a product or sending a newsletter, you’ll love its simplicity.
  • Customizable landing pages
    Kit’s landing pages help you capture emails and promote products, especially if you don’t have a full-blown website yet.

Downsides

  • Limited design options
    If your emails need to be highly visual or customized, Kit might feel too basic.

Pricing

Free plan for up to 1,000 subscribers. Paid plans start at $9/month.

Integrations

Integrates with over 70 tools, including WordPress, Shopify, and Teachable.

AWeber

AWeber has been around forever and is known for its user-friendly interface. It’s ideal for small businesses and solopreneurs who want something straightforward and reliable.

Why you’ll love it

  • Super easy to use
    AWeber’s drag-and-drop builder makes designing professional-looking emails a breeze, even if you’re new to email marketing.
  • Pre-built templates
    Tons of mobile-responsive templates that you can quickly customize to match your brand.

Downsides

  • Limited advanced features
    While AWeber nails the basics, it doesn’t offer the same depth of automation or segmentation as other platforms.

Pricing

Free plan for up to 500 subscribers, and the Lite plan starts at $15/month.

Integrations

Works with over 100 tools, including WordPress, Shopify, and PayPal.

Moosend

Moosend is a budget-friendly ESP that doesn’t skimp on essential features like automation and a drag-and-drop editor. If you’re looking for affordable email marketing, Moosend is worth considering.

Why you’ll love it

  • Affordable pricing
    Moosend offers automation and advanced features at a fraction of the cost of its competitors.
  • User-friendly automation
    Set up workflows for things like welcome sequences or abandoned cart reminders without breaking a sweat.

Downsides

  • Basic reporting
    Moosend’s reporting features are not as advanced as some other tools, so you might feel limited if you need deeper insights.

Pricing

Free plan for up to 1,000 subscribers. Paid plans start at $9/month.

Integrations

Integrates with WordPress, Shopify, WooCommerce, and more.

Drip

Drip is built specifically for e-commerce brands looking to create personalized customer journeys with advanced automation.

Why you’ll love it

  • Deep personalization
    Drip allows you to create unique, personalized workflows for your customers, making sure they receive the right message at the right time.
  • Visual email builder
    Customizable sections and the ability to add fun elements like GIFs make it great for engaging emails.

Downsides

  • Too much customization?
    Drip's focus on personalization can feel overwhelming if you want something more straightforward.

Pricing

Starts at $39/month for up to 2,500 subscribers.

Integrations

Drip integrates with platforms like Shopify, Facebook, PayPal, and Salesforce.

Wrapping up

Sure, there’s no denying that Klaviyo is a powerful, highly advanced platform, but that doesn’t mean it’s for everybody. The digital marketing world is yours to explore, and there are plenty of Klaviyo alternatives if you need more/less than it provides! If it’s not the perfect fit for your business, there are always other ESP platforms that may be better suited to your specific needs. It’s always great to keep all your options open and to stay informed.

Feel free to reach out if you want to discuss your options in more detail!

*Pricing and features valid as of Oct 2024

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