How do you measure email deliverability?

Sure, no one ever told you that email marketing involves doing some math. But when it comes to your email deliverability rate, use this simple formula to measure your email deliverability

Does email tracking affect deliverability?

Email tracking might seem easy, but email deliverability tracking depends on several factors, all related to whether your email lands in your subscriber’s spam folder or not. Ultimately, email deliverability tracking affects deliverability in the following ways

Home Services Deliverability Tracking

Email Deliverability Services

Not every email will reach its intended destination. Messages will get blocked, tossed into the spam folder or ignored entirely. Email deliverability services are the solution. Ensuring that your emails are delivered correctly can enhance your overall marketing performance and ROI.

Fix My Deliverability

Our Email Deliverability Services Are the Real Deal

Here’s the simple truth – unless you keep close eyes on your deliverability, it’ll never improve or remain pristine. The key to a good email marketing strategy is to analyze all key areas and make sure that you’re keeping a consistent pulse on what counts because, let’s be honest – you can’t just send out emails and cross your fingers.

In fact, email marketing statistics show that nonprofits lose about $15k/year in donations due to spam filters blocking fundraising campaign emails from prospects' inboxes.

What does an Email Deliverability Agency do?

Here are just a few ways in which CodeCrew makes sure that your most important metrics are never left by the wayside:

Email Deliverability Audits

These audits dive into your email practices, from sender reputation to content quality, to identify any issues that might affect deliverability. From reviewing segmentation, to your strategy, the way you code and send your email, your DNS settings, amongst many other things, there’s a lot to audit when it comes down to deliverability issues. This helps you understand and fix problems to enhance your email performance.
Inbox Placement Testing

We test where your emails land – whether in the primary inbox, promotions tab, or spam folder. This testing allows us to make adjustments to improve your email placement and reach.
Deliverability Monitoring

Continuous monitoring and detailed reporting keep you informed about your email performance. We track key metrics in order to spot and address issues quickly.
Expert Consultation

Our team of experts provides tailored advice based on your specific needs and challenges. We help you navigate the complexities of email deliverability and improve your marketing strategy.

I’m Ready To Get Started

How to Keep Your Emails Out of Trouble

Identifying Common Issues

There’s a lot to learn just from reading an email deliverability report: hard bounces, soft bounces, unsubscribes, spam ratings. Common problems include hard bounces, spam traps, and poor sender reputation. We help you identify these issues and address them effectively.
Implementing Best Practices

Maintaining a clean email list, creating relevant content, and following email regulations are all essential for good deliverability. We’ll ensure that these are correctly implemented in your email marketing program.
Continuous Monitoring and Optimization

Regular monitoring and adjustments are crucial to maintaining high deliverability rates. We use ongoing analysis to keep your email strategy effective.

Success Stories
Our Email Deliverability Wins

From Spam to Slam Dunk

The Problem

Inkjets.com was dealing with some serious deliverability drama – emails landing in spam folders which meant decreased customer engagement.
Our Solution

We stepped in with a comprehensive audit, tightened up their email infrastructure, and improved sender reputation with some neat tweaks to their authentication settings.
The Result

A whopping 40% boost in deliverability rates!
Engagement rates also shot up.

Turning Bounces Into Brilliance

The Problem

High bounce rates and emails that just weren't making it to the inbox – 99 Counties needed some help getting their message heard.
Our Solution

We rolled out advanced inbox placement testing and revamped their strategy to cut down those bounce rates.
The Result

Bounce rates dropped by 35%, and inbox placement jumped by 30%. More emails made it to 99 Counties’ audience, driving their email deliverability through the roof.

Fetching Better Results

The Problem

PetLab Co was seeing low open rates and high spam complaints – yikes!
Our Solution

We gave their email content strategy a major makeover and tweaked their settings to boost their sender reputation.
The Result

Open rates increased by 50%, and spam complaints dropped by 45%. Now PetLab Co’s emails are really getting tails wagging!

These are just a few examples of how we've helped businesses like yours shine brighter in their subscriber’s inboxes.

See More Case Studies

Frequently Asked Questions (FAQ)

How do you measure email deliverability?
Sure, no one ever told you that email marketing involves doing some math. But when it comes to your email deliverability rate, use this simple formula to measure your email deliverability:

[(number of emails delivered to the inbox/folders (excl. spam folder))/(number of sent emails – number of emails that generated a bounce)] * 100% = XX%

In your recent email campaign, you sent it out to 100 recipients. Out of those messages:
- 50 ended up in the recipient’s inbox
- 20 landed in the promotions tab
- 5 landed in the spam folder
- 5 generated a bounce
In this case, you’d say your deliverability rate is 74%! Now wasn’t that easy? Once you’ve gotten this formula down, you can toss the calculator aside and do it by heart.
Does email tracking affect email deliverability?
Email tracking might seem easy, but monitoring depends on several factors, all related to whether your email lands in your subscriber’s spam folder or not. Ultimately, tracking affects deliverability in the following ways:
- Contact list quality: Maintaining a high-quality contact list is important to ensure smooth deliverability.
- Email content: If your email content looks like spam, that could be a big problem.
- Email volume: Large sends usually struggle to maintain good deliverability in comparison to small sends.
- Sender reputation: This includes your previous email performance and how your IP or domain performed in the past.
- Subject lines: Keeping your subject lines short and relevant will ensure a healthy sender reputation, making your emails more likely to hit the inbox than not.
- Technical aspects: Whether you signed your email with the right domain/IP.

Get Started with Our Email Deliverability Services

We can’t wait to show you how massively important email deliverability performance tracking is and just how much your program can grow, revenue-wise, if you’re hitting 100% inboxing. Best thing about us here at CodeCrew? We’re ESP-agnostic, so whether you’re looking for a fix-up in your Sailthru account, a Klaviyo expert, or you’re a bit of a masochist and you want a Salesforce agency, we’re still your best resource. Your campaigns will never be the same once you know what actually happens to your emails after you send them off.

Get in touch with us to find out how our email deliverability services can help you achieve better results.