At CodeCrew, we like to think of ourselves as the Gandalf of ROI—wise, strategic, and here to guide your e-commerce emails to magical heights! Only, instead of a staff, we wield data-driven strategies and decades of collective expertise to send your emails on an epic journey to success.
Seriously though, the reason our clients are so happy with our e-commerce email marketing is our ethos that email marketing programs can always be better. “Good enough” is never good enough, in our minds - if even the smallest pebble is left unturned, we haven’t done our job.
Why Work with an E-commerce Email Marketing Agency?
Here’s the deal, email marketing can be the biggest revenue driver for your e-commerce business (how do we know this? We’ve achieved it for our clients - countless times!), but to really hit that sweet spot, you need more than just a platform and a list. We’re talking segmentation, A/B testing emails, automated flows that guide customers from sign-up to checkout, and constant data analysis. And that’s where we come in.
Here’s why an e-commerce email marketing agency like ours can take you from meh to YEAH!
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Expertise That Goes Way Beyond In-House: Thinking about building a top-tier internal team? Sounds good, but here’s the clincher… Not only does that take time, but research shows it can cost 40% more than investing in an expert, dedicated agency. And the chances are high that that agency will drastically outperform an internal team. An agency brings together professionals who live and breathe e-commerce email marketing, instantly offering a level of skill that an in-house team would take months or years to cultivate.
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Stay Ahead Of The Competition: In e-commerce, staying ahead means constant upgrades and refinements. A specialized agency brings real-time insights and battle-tested strategies to make sure your brand is always one step ahead. Brands and businesses using agencies often see an average of 20% higher ROI on email campaigns. This isn’t just about keeping up with the Joneses—it’s about leading the pack.
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ROI You Can Actually Track: Although there are crucial metrics to track and base forward-moving decisions off of - things like click rates, open rates, unsubscribes (the list goes on), every business runs on one thing: money. Tracking revenue and what generates it best within the channel is crucial to truly helping a client’s business grow. It’s what we’re all about, here at CodeCrew, and we take special pride in making sure every client account gets a strong ROI on our services, guaranteed.
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Scalability On Demand: Need to ramp up emails for a big sale? Or quickly pivot for a product launch? An in-house team might struggle to keep pace while juggling other competing business priorities, but an agency has the flexibility to scale and adapt fast, handling those big pushes without missing a beat.
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Continuous Optimization & Data Magic: The best agencies constantly refine, analyze, and tweak their strategic approach based on real-time data, ensuring each campaign outshines the last. They’re watching trends, adjusting segmentation, and fine-tuning timing, so every email is a step toward stronger growth. Basically, they’re laser-focused on catapulting your business to the top!
E-commerce Email Marketing: What’s It All About?
E-commerce email marketing is all about sending the right message to the right people at the right time. No spam here—just helpful, personalized emails sent to people who actually want to hear from you. From flash sales to abandoned cart reminders, email is the e-commerce secret weapon that keeps customers engaged at every step of the buying process.
Why Enlist the Pros?
Let’s face it, email marketing sounds simple, but there’s more to it than typing something up and hitting “send.” A professional ecommerce email marketing agency like CodeCrew brings the expertise to run successful campaigns that aren’t just guesswork or last-minute initiatives patched together with duct tape and chewing gum.
Segmentation, workflows, design, and constant tweaking? That’s our bread and butter. If you’re aiming for that sweet 25%+ of revenue driven by email marketing, we’ll help you crush that goal.
Speaking of ROI, did you know email marketing delivers $44 for every $1 spent? That's like discovering a hidden treasure chest! And your trusty e-commerce email marketing agency, CodeCrew, has the key.
Getting the Right Email Marketing Services for Your E-commerce Biz
So you want to start seeing better results? With a full-service email marketing agency, you’re not just getting an email designer or a data analyst—you’re getting a team of pros dedicated to making your e-commerce business thrive. We manage the entire email ecosystem, from strategy to sending, ensuring you’re maximizing engagement and driving those sales.
The Power of an Email Marketing Audit
Before we can level up your e-commerce email marketing, we start with an email marketing audit. Consider it the “deep clean” of your current email strategy. We dig into the data—think open rates, click-throughs, and those dreaded unsubscribes—to figure out what’s working and what’s dragging you down. No stone (or metric) is left unturned. The goal? Pinpoint opportunities for improvement, so your emails hit harder and convert better.
Eye-Catching Email Design & Coding
Sure, plain-text emails have their place, but if you really want to wow (and retain) your audience, it’s all about the visuals. With personalized designs tailored to your brand, we create emails that subscribers want to open (mic drop!). Our team designs and codes everything from scratch, in-house, so that your emails look beautiful and function flawlessly across every device. We’re proud to say that we’re one of the few agencies that still properly codes and designs emails so your email actually renders as it should and looks beautiful all the while!
Tracking Inbox Performance
Reality check! If your emails aren’t getting delivered, they’re not doing much good. We’re all about high deliverability rates here—shooting for the 99%+ mark and achieving it 99%+ of the time. With real-time tracking, we know exactly who’s opening, who’s clicking, and who’s yawning. More importantly, we use this info to continuously fine-tune your strategy, targeting like-minded audiences and optimizing content for maximum impact.
Basically, if you’re not tracking your email inbox, you’re slacking because it’s the key to answering all your questions.
A/B Testing: The Email Superpower
You can’t just guess what works—you’ve gotta test it. At CodeCrew, we’re constantly running A/B tests to find out what subject lines, designs, and workflows are the real winners. It’s all about increasing open rates and clicks, which lead to the thing we (and you, of course) care about most: revenue, and lots of it. Whether it’s the time of day, a certain word in the subject line, or the perfect call to action, we’ll find what works and help you scale it.
Why Choose CodeCrew as your E-commerce Email Marketing Agency?
We’re not just here to keep your emails from being cast into the spam folder abyss aka Mount Doom (FYI for non-Tolkien fans: it’s a very bad place). We’re here to help your campaigns thrive. With top talent, cutting-edge strategies, and a relentless focus on results, we make sure your e-commerce emails are the crowning achievement of your marketing efforts.
Ready to kick your e-commerce email marketing up a notch? Let’s get started.
FAQs
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Is email marketing good for
e-commerce?
Simply put, yes, email marketing is known to bring $44 of return on investment for every $1 spent! Most e-commerce stores can generate between 20% and as much as 45% of their stores overall revenue through email marketing. What’s more, email marketing trumps social media and print on virtually every metric. Of course, this all depends on the QUALITY of the email marketing - after all, that unsubscribe button is always looming at the bottom of each email. That’s why we focus on sending hyper-relevant content to segmented audiences with plenty of value-adds for that 1300% average ROI.
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What’s the best way to do e-commerce email marketing?
While e-commerce email marketing is something that can be quite simple to set up and requires the use of an email sending platform, a list of valid emails and strategy, successful email programs require proper segmentation, automated flows, constant A/B testing, and frequent analysis of the data. These are all just a few ways to ensure you’re perfectly in tune with your customers. Of course, this is an oversimplification of what goes into a winning marketing strategy. So, if you want to take a deep dive into the nuts and bolts of sweet ROI, we’d be happy to hop on a call.
