An Email Design Agency
That Drives Results

You really should invest in better email design and coding. Here’s why.

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“The finished products they've produced and sent out to our audience is of beyond premium quality - each email is gorgeous and no detail has been missed. We are lucky to have found CodeCrew!” Haley Todd, Program Manager at Planet Bee

Email Design -
Why It’s More Important
Than You Think

Form may follow function but it doesn’t mean that it’s any less important, especially when it comes to communicating with customers. While plain text emails or SMS marketing still have their place, you’ve gotta inspire the subscriber’s imagination with a truly eye-catching design if you want to get their attention. Partnering with an experienced email design agency gives you complete creative control over your email marketing campaigns, so your customers can let their imaginations run wild, rather than run wildly away from your emails.

And there ain’t a better email design than a super personalized email design. (Mic drop) Hand with mic

Find Out Why

Click here to find out how jaw-dropping design resulted in a 28% increase in overall revenue for Mosaic Foods.

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We specialize in creating a customized user experience that gets results. How do we do this? Easy - we put on our thinking hats and closely follow these key principles with every.single.email:

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Why You Need An
Email Design Agency

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Creating appealing emails will always lead to improved sales and higher revenue. That’s just how this whole thing works.

You might not think this is true, but we’ve back-tested and it turns out that click-through rates are much better when subscribers are able to interact with design elements that are pleasing to the eye. It did wonders for Maniology, increasing their revenue by 196% (more on that here).

You can even expect your subscriber list to get longer, as expertly-crafted email design always results in mobile-friendly campaigns that work perfectly for all devices. This increases the likelihood of folks wanting to share that layout with friends and family. You’ll also get lower unsubscribe rates for a higher net-gain in subscribership, along with an even better average customer engagement rate.

A/B Testing

If you’re having trouble driving traffic to your website or getting the conversions you’d like, then A/B testing is the answer. Instead of being perpetually frustrated at the lack of results, we go in with A/B tests for absolutely every email we send to see how we can improve by using different CTAs, subject lines, send times, etc. This makes it easier to find what works and double down on it.

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Our Email Design Process

Why CodeCrew Provides
the Best Email Design

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    Kick-ass designs
    for hyper-growth

    As an email design agency, all we do all day every day is email. We’ve got a strong team of hugely talented designers that we’ve crafted over the years and all they ever do, eat, drink, see, dream is email. We challenge you to find better designs in the email world, and having worked with some of the most exciting start-ups of the decade validates that statement massively.

  • We do the competitive analysis so you don’t have to

    Hard to stay ahead of the competition? What if you have an army of roughly 40 backing your email channel, making sure that your emails are the best in your niche? Feel the anxiety going away? Thought so.

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  • We’re Flexible-
    and Versatile

    We always keep an ear to the ground to make sure that we stay ahead of the ever-changing email marketing landscape. We also use the most advanced tech tools to help you build a solid email marketing campaign. Our team is fully absorbed into every project and we make the most of all our resources to give you the best possible service.

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    Our Results Speak for Themselves

    Check out the brands we’ve worked with and the tremendous case studies we’ve built. DATA. NEVER. LIES.

Important Design and Coding Qs

What is Email Coding?

This is where you turn all those beautiful designs and copy into practical data. Coders take the creative brief and ensure that each link works correctly and that all the creative elements go where they should. Coders use many coding languages, including HTML, CSS, and MJML. And, since computers don’t understand “creative speak”, a coder’s job is to translate the idea into basic computer terminology. And yes, it’s every bit as complicated as it sounds. Luckily, our coders were raised by androids on a steady diet of zeros and ones, so you can rest assured that they’re up to the challenge.

How Do You Design and Layout an Email?

There are many email design programs available, like Figma and Canva, that can help you create eye-catching designs. There are a kajillion design and layout principles, but you can start with the basics: At the very top is your Hero Section, which is the first thing your reader will see. This also needs to be the most impactful. Here you’ll need a catchy title, brief description, imagery, and a clear Call-to-Action. Once you’ve given your Hero Section the TLC it deserves, you can add another section below it with secondary information. Lastly, remember the basic rule of design: keep it simple. Fewer elements help draw the eye (and attention) to where you want. Now go have fun!

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So whaddya say? Are you ready to be one of our success stories?

We’d love to parlay what we’ve learned into beautiful and effective emails for you, using finely-tuned strategies that guarantee success.

Let’s Do It
Emails
A/B testing