Being put off by that Klaviyo pricing? Well, email is a very powerful digital marketing tool, especially when you take into account the fact that for each dollar spent on email marketing, the average return is around $42. So is it worth the cost?
Email marketing isn't a magic wand by any means. You'll need the best strategies in your arsenal to actually make it work. Also, you're gonna need the best email marketing software. The problem? There’s a long list of email marketing platforms out there, so it can be tough to choose one. This is especially true if you’re new to the wild world of email marketing.
But no worries - that's why I'm here. I gotchu.
Let me introduce you to Klaviyo - the email marketing software you've been looking for. Even if you don't know it yet. While our agency is fully ESP agnostic, we are Klaviyo experts and partners. We're constantly sending customers their way because of their amazing features and value for money proposition.
What is Klaviyo? How effective is it for e-commerce? How much does Klaviyo cost? Great questions.
Keep calm and read this in-depth Klaviyo review to find out if it's a perfect fit for your business.
Klaviyo Pricing Review - post highlights:
- What is Klaviyo?
- Klaviyo pricing
- Segmentation in Klaviyo
- Klaviyo automation
- Klaviyo Reporting And Analytics
- Usability and UI with Klaviyo
- Klaviyo integrations
What is Klaviyo?
Klaviyo is one of the best email service providers you can find. And to be honest, it has quuuuuite a reputation for expediting the email flow process. While it started out as a tool specifically for e-commerce stores, Klaviyo now has features like push notifications and SMSes. Another thing that differentiates it is the fact that Klaviyo pricing plans are based on the number of active profiles, not how many subscribers you have.
Klaviyo SMS Marketing
As in, texts? Yup. You’ll be able to send personalized messages to your subscribers based on their interactions with your website. And, it only takes a couple clicks to set up. Additionally, Klaviyo allows you to leverage your customer data to create tailored messages that do convert to sales. In fact, 1 brand actually set up a multi-channel flow in under an hour which increased sales by thousands in just one weekend.
Worried about consent? Don't be. Klaviyo manages all consent through their form builder.
Although most use Klaviyo strictly for email, it's slowly becoming an omnichannel digital platform thanks to their SMS marketing. What's more, you don't need more than one channel to do it. You can send out all your communication (SMS and Email) from 1 single platform. Plus, just to sweeten the deal a bit, your first 50 messages are FREE.
Klaviyo price guide - How much does Klaviyo cost?
Whereas dollars might not make the world go around, they'll most definitely help you pick the right marketing software.
Chances are...you most definitely already know how much money you want to spend on that new software.
The first thing you're gonna love is the free tier that you'll find as part of that Klaviyo price page.
Oh yes, this plan covers you for up to 250 contracts and 500 emails. You'll have to commit to double opt-in for all subscribers and having their logo on the bottom of your content. Like a 'you scratch my back I scratch yours' kind of deal.
Regardless of whether you like it or not, it's free, so I'm afraid you can't complain. However, if you're just starting your e-commerce business, this deal with Klaviyo is great news.
Sooo, what happens if you jump up to say…like...1000 contacts?
Obviously, unlimited email send share is a plus and it's always nice to have chat support (during EST hours, M-F). And if you do play around with the contact slider? That pricing plan can go aaaall the way up to $1,700 p/m for 146,000 contacts. After that, you're gonna need a personalized quote.
Essentially, with each tier, you'll get the same basic features, including one-click integrations, automated emails, email templates and reporting. The only things that change with price are:
- Number of contacts you have
- Number of emails you can send
- The amount of support you receive
Those higher-tier accounts will get their own account manager. Cool, right? Truly, this isn't the cheapest tool out there (but it's also not the most expensive). However, their costs are pretty straightforward and you'll always get bang for your buck. If you want, you can find out more and check out their competitor pricing. But trust us, Klaviyo really is the way to go.
Segmentation in Klaviyo
Those Klaviyo costs got your head in a spin?
No worries, let's put money to one side for now and pay attention to its features instead, shall we?
I must say that Klaviyo takes email list segmentation suuuuper seriously. How seriously?
Well, you'll get a range of possible lists to build out by importing contacts from your email list. You'll then be able to segment your emails by transactional or behavioral data. This is not only based on Shopify but many other CRMs. Moreover, you will be able to segment based on events like when your customer makes his first purchase.
Heeeck, you can even get super in-depth.
I'm talking about creating segments for people browsing sunglasses six times in the previous seven days on your store. Or people named Anthony who bought pants last Thursday. Their integration with Facebook audience targeting allows you to get veeery deep into your customization options too. You see?
Wanna figure out which customers are (probably) going to become VIP's? You can just set up Klaviyo's "data science" tools.
We haven't even gotten to the best part yet! Klaviyo charges you on the amount of emails sent at once per campaign. Hence you get rewarded if you do great segmentation.
For example, you have a list of 50.000 contacts but you're doing great work with segmenting customers properly. Instead of having the $700 tier, you'll get away with paying just $550 for up to 35.000 contacts. Saving costs was never more rewarding, right?
Klaviyo's automation strategy
After you've got your prospects sorted out, it's time to jump right into automation. We can safely claim that the workflow feature is one of the best we've used in any ESP - and we've used them all. From this point of view alone, there's a lot of value behind Klaviyo's price points.
Ultimately, that's what you're looking for here today - something that will help you manage your marketing, right? Right!
Klaviyo offers probably one of the most advanced automation strategies you'll ever see. Now, this is where things get cool. So buckle up, because this ride’s about to get wild (in a good way).
Say you've got no experience at all, but you want to build email workflows. You're not sure how to create a welcome series email, cart abandonment one, or maybe a post-purchase follow-up strategy? Don't worry, the "Browse Ideas" button will take you to a list of pre-built templates that you can use.
Integration Within Klaviyo
Also important is that Klaviyo integrates with your existing email data from tools such as Shopify. This means you can build your strategy based on what you already know about your customers.
Kaviyo's data-analytics solution also provides real-time data. This then triggers automation based on the specific route each customer takes after clicking on your email.
And now for some conditional splits? What's that, you say? It just means you can add multiple routes. So whether someone goes back to your website, marks your email as spam or buys a new product, there's a solution.
As your campaign data is collected, you'll be able to view the performance of every single email in your series.
Maybe that's why they claim it exposes and syncs more data for automation than any other marketing platform out there. Also, keep in mind that you can integrate Klaviyo with Shopify. This allows you to send much more personalized abandoned cart emails.
The whole workflow environment is definitely an awesome value-add that helps justify those Klaviyo prices for your business.
Reporting and analytics on Klaviyo
Now, you're probably wondering how to determine which of your emails are having the most significant impact on your audience?
Wait...isn't that the only way to ensure that you're getting a good ROI?
This program makes it super easy for you to dive into the details of essential metrics. I'm talking bounces messages, clicked emails and unsubscribe rates. It's just one of the many benefits of Klaviyo.
You'll also get a customizable analytics dashboard to keep track of what's going on. Depending on what you need, you'll have countless ways to build out your personal reporting layout. Not gonna lie, this is a pretty cool feature for as much as Klaviyo costs.
Now that’s what I’m talking about!
Plus, you'll be able to actually see what your potential customers are doing in real-time. Klaviyo is deeply integrated with your e-commerce platform and other tools. So you'll know which emails are driving purchases, when people are clicking and who your most valuable customers are.
That's all? Nope, you're also going to get a handy-dandy range of A/B testing options as well.
In fact, when you set up things such as unsubscribe rate or bounce rate, they'll appear under every flow. This means you can see which emails are the most effective in real-time.
Customer info on Klaviyo
With state-of-the-art CLV calculations, you can rack up potential customers AND observe how many upcoming purchases you can expect.
Would you like to know who your "best people" are?
No problemo. Klaviyo will automate that by collecting information about everybody based on their engagement rates over any time period you choose. The software will then check purchasing and click rates. And voila! You'll find those most likely to be your biggest spenders.
Similarly, you'll be able to organize your metrics to track your biggest buyers for specific products.
As you can tell, there are sooo many options, which makes it (a bit) overwhelming. If you're a beginner, you may find that this software gives you just way too much data. Nevertheless, when it comes to data, we say the more the merrier!
Thankfully, the UI takes all of this data and bundles it into a super simple interface. Therefore, you don't need a data science degree to figure out what's what.
Usability and UI with Klaviyo
As I said, Klaviyo natively integrates with marketing tools and apps like Shopify, reducing your time spent clicking between software and tabs. If you’re one of those marketers who frequently spends time in multiple platforms, you’ll see this as a huge win.
Additionally, I would like to mention that they do have a drag-and-drop email builder. It employs easy-to-use content blocks so that you can have complete control over your emails. We don’t really recommend using a templated approach unless you’re just starting out in the world of email marketing and need to get something out the door.
However, if you're ever low on inspiration, they'll provide you with an extensive library of email templates you can use. Literally, all you have to do is pick a design that suits your purpose the best.
And did you know that Klaviyo can automatically integrate with your website? It can pull your company logo and colors over into your email to give it that extra personal touch? Now that is cool.
Klaviyo's integration tool
Usually, we rely on those digital tools waaaay more than we used to.
For example, I use around 5-10 different types of software every day, from collaboration apps to analytics tools. You have to agree that life would be a lot easier if those tools could work seamlessly together.
Klaviyo is great at pulling in data from your favorite marketing tools and CRM. So, when you click on the "Integrations" page, you'll see a range of options. Great devs cost an arm and a leg usually but since all this is included, those Klaviyo prices are looking better and better.
Along with this, you'll find in-depth integrations as well. It has seamless collaborations with Shopify, Shopify Plus, Magneto and BigCommerce.
"We've definitely been able to grow our email list since switching to Klaviyo. We've run different programs like sample programs and exclusive access to product launches." Ilana Cohen, Senior Ecommerce Manager Living Proof.
"We’re able to look at email addresses as people and profiles as opposed to huge tables of data that we have to manipulate to get information." Allyson Ayers, Email Marketing Manager, Custom Ink
A significant portion of our revenue, about 20 percent, comes from email and we’re continuing to grow.” John Merris, CEO, Solo Stove
Ultimately, we all need a little help sometimes!
Klaviyo's help center is state-of-the-art. I'm serious. We're talking about step-by-step instructions, guides, videos, webinars, training sessions; everything you can think of.
Seriously, their help center is packed full of advice, from email deliverability to metrics and reporting. Keep in mind that if you want to contact them, you'll need a paid account for chat-support.
Alternatively, you can contact their team via email. Trust me, they’re super responsive. And if you're in a hurry, the Live Chat is easy to find.
Wait, wait, wait. Before you go, let me ask you a few questions:
- Do you want state-of-the-art segmentation?
- Are you interested in predictive analysis and advanced reporting?
- Does an immersive range of digital marketing tools sound like something you want?
- Love the state-of-the-art integrations?
- Would you mind taking the time to learn?
- Sorry, but I also need to ask this one - You've got some money, right? AKA - Does your specific Klaviyo pricing tier seem too much for your business?
Finally, if your answer to all these questions is yes, then you should most definitely give Klaviyo a go! As Klaviyo experts, we can say that this ESP is here to stay. With this software, you can turn your dream of taking your business to new heights into a reality.
*If at least one of your answers is no, then you should search for the best Klaviyo alternatives.*