A Complete Klaviyo Pricing Breakdown

Yes, definitely – but there are some things you need to consider. Email marketing isn't a magic wand by any means. You'll need the best strategies in your arsenal to actually make it work. Also, you're gonna need the best email marketing software.

The problem? There’s a long list of email marketing platforms out there, so it can be tough to choose one. This is especially true if you’re new to the wild world of email marketing.

No worries – that's why we’re here. We gotchu.

Say hello to Klaviyo – the email marketing software you've been looking for, even if you don't know it yet. While our agency is fully ESP agnostic, we are Klaviyo experts and partners. We're constantly sending clients their way because of Klaviyo’s amazing features and value proposition.

But you’re probably wondering: What exactly is Klaviyo? How does it stack up for e-commerce brands? And how much is this going to set me back?

Good questions. So, grab a coffee and read on for the lowdown on Klaviyo pricing to see if it’s the right fit for your business.

Klaviyo Email Pricing: Head-Scratcher or Game-Changer?

Klaviyo’s pricing structure has a bit of a reputation for being…complex. And sure, at first glance, it might look that way. But once you break it down, it’s actually pretty straightforward. The price you pay depends on two key factors: how many contacts you’ve got and whether you’re going all-in with both email and SMS.

Here’s a quick snapshot of their pricing tiers:

Free Plan: What You Get for Zero Dollars

Let’s talk freebies first, because who doesn’t love those? Klaviyo offers a pretty generous free plan that lets you test the waters without spending a dime. But like most free plans, there are limits.

With Klaviyo’s free plan, you get:

This is a solid option for small businesses or e-commerce newbies to try out before jumping into the deep end. Important to note, though – with the free plan, all your emails will include Klaviyo branding in the footer.

That said, once your contact list starts growing, you’ll need to upgrade to unlock more sends and advanced features.

Paid Plans: What’s in Your Wallet?

Time to level up! Klaviyo’s paid plans are where things start getting interesting. As your contact list grows, so does the price, but you’re also getting way more bang for your buck.

Here’s a breakdown of what you can expect as you move up the tiers:

The beauty of Klaviyo’s pricing is that it’s built to grow with you. So, as your business (and email list) expands, you’re unlocking more powerful tools to help that revenue climb higher, faster.

In fact, Klaviyo’s pricing plans go all the way up to 250,000+ contacts – how’s that for scalability.

Klaviyo SMS: Talk the Talk, Text the Text

Email? Check. Now let’s talk about SMS.

Klaviyo doesn’t bundle SMS into the email plans by default (which is a plus if you’re just sticking to email for now). But if you’re ready to text your customers, here’s what you need to know:

The more you use, the more it scales – just like email. What’s more, all Klaviyo paid plans offer the option to include text messaging capabilities into your monthly cost.

Email & SMS: The Perfect Power Couple

Now, let’s talk about bundling.

Bundling email and SMS through Klaviyo is like discovering the perfect combo – think peanut butter and jelly, cookies and milk, or tacos and Tuesdays. When you bring both together, your customer engagement goes through the roof. It’s like having two direct lines to your customers: one in their inbox and one on their phone.

While bundling does add to the cost, the benefits can far outweigh the Klaviyo price tag. Here’s what you get:

If you’re running an active, engaged D2C business, bundling email and SMS is a no-brainer for maximizing customer touchpoints.

Is Klaviyo Worth It?

We could go on and on about Klaviyo pricing, but why not hear from the customers themselves? Thanks to our expertise and Klaviyo’s kick-ass features, brands we’ve worked with have seen incredible results using this ESP. Here are just a couple of examples:

In just one year, here’s what we helped Oru Kayak achieve:

This pet supplement and treat brand offers a pretty diverse range of products. To ensure that every email felt relevant to each customer and sniff out our audience to get to know them better, we leveraged Klaviyo’s advanced A/B testing capabilities. The results were paw-sitively amazing:

Wrapping up

Wait, wait, wait. Before you go, let us ask you a few questions:

Finally, if your answer to all these questions is yes, then you should most definitely give Klaviyo a go! As Klaviyo experts, we can say that this ESP is here to stay. With this software, you can turn your dream of taking your business to new heights into a reality.

*If at least one of your answers is no, then you should check out our article on the best Klaviyo alternatives.*

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