Email marketing has shown incredible year on year growth. That's why more business owners are hiring full service email marketing specialists. Not only that, but email marketing has always been the most reliable way to keep in touch with one’s audience since the advent of the internet. Whether your goal is to raise awareness about your brand or market your wares, email is where it’s at.
But, in order to benefit from the impressive ROI of email marketing, you must know what you’re doing. And this is where full service email marketing comes in.
What is Full-Service Email Marketing?
Full-service email marketing enables you to fully leverage the power of email to grow your business. It’s characterized by comprehensive, customized email strategies. It also involves the use of various methods and techniques to boost your ROI through the roof.
Simply put, full-service email marketing involves the creation of well-planned and engaging email campaigns that are aimed at converting readers into buyers. Here are a few considerations that a full service email marketing agency will make when crafting your emails:
Research
A successful email marketing campaign starts with due diligence. This means doing research on your competitors, industry, and audience. This will help to determine industry trends and the most effective strategies to use.
Automation and Workflows
Automated email workflows are utilized to automatically send emails in the event of abandoned carts, to welcome new subscribers, or promote a particular product or service. Workflows will also take the guesswork out of figuring out what time of day or dates you should send emails. All of those details can be pre-set ahead of time.
That way, you don’t have to be in the background troubleshooting every little aspect of your relationship with customers. Workflows do all the micromanaging for you.
A good example of automated workflows is the email collection workflow. It’s one of the best tools to use in building an email list and it’s an art form in itself.
For starters, you need to embed an email capturing pop-up onto your website so that it’s visible to visitors. You can entice them to sign up for your newsletter by offering a coupon code for their first purchase. Or, you could do something more interactive such as a spinning wheel of prizes or a free ebook.
Either way, you have to make the offer, design it, sift through all the ideas and choose the best ones based on research. All of this takes time and expertise, which email marketing experts have in spades.
Riding the Text Wave
Nowadays, email marketing is closely integrated with SMS or text messaging. This helps to maintain constant contact with your audience through mobile. Most business owners have no idea how this process works, yet it’s a lucrative part of digital marketing.
That’s why you need to work with an email marketing agency that understands how SMS marketing works. They will use the best email marketing software for both email and text campaigns to get you the results you want.
Segmentation
You must segment your email list to create content that is tailored to various segments of your target audience. You must also decide what you’re going to say to each segment, how often you’re going to publish emails and for what purpose.
Email Marketing Software
Email marketing is about so much more than just writing brilliant emails and sending them off. Nowadays, you must use email marketing software to enjoy an array of personalization features that'll maximize your open rates.
Now, you must be thinking, ‘why hire an email marketing agency if I can just automate everything using email marketing software?’
Because email marketing software is a tool. The way you use it is what will determine its effectiveness and your ability to get the most out of it.
That’s why it’s recommended to ditch the landmines of DIY email marketing and opt for full service email marketing by a qualified agency that can conceptualize, plan and execute perfectly run email marketing campaigns for you.
Even if you have an existing email list, you still need to figure out how you’re going to build it and that’s where full service email marketing comes in.
Content
Content is a big part of email marketing. Most importantly, knowing who’s going to create the content. Do you have a professional on your team who can create grammatically correct and pixel-perfect content?
You need a design template that sets your brand apart from the rest and an email marketing agency will provide you with a customized template that your customers will recognize. Sort of like a calling card for your emails.
You must also ensure that your email looks perfect regardless of the recipient’s specific email platform (i.e. Gmail, yahoo, outlook, etc.) This is in addition to ensuring that it’s customized to be responsive and attractive on both desktop and mobile devices.
Timing is Everything
Email is a brilliant marketing tool and a goldmine of engagement and ROI. But you can’t just spam people with a gazillion emails a day. You need to respect your audience’s time.
Targeted email marketing campaigns based on sound technical knowledge and expertise are the key to success. Email marketing specialists will craft responsive, attractive, and effective emails that tick all the boxes.
They’ll help you keep track of newsletters so that you can grow your email list, keep in touch with your customers, and keep them informed of your latest offers, launches, and promotions.
Why You Should Hire Full Service Email Marketing Specialists
Unlike social media platforms that come and go, email marketing is a constant and reliable communication channel. Instead of relying on someone else’s algorithm, email gives you the power to determine the terms of communication with your audience.
That’s why it’s important to use email marketing responsibly and effectively. For most business owners, the best way to get the most out of email is to invest in full service email marketing.
A full service email marketing agency will craft a customized email marketing strategy for your company. They will then execute that strategy through a symphony of creative copywriting, strategic graphic design, automation tools, and segmentation to create emails that get results.
If all of this sounds good to you, then it might be time to hire some experienced email marketing experts.
