Asking “is Klaviyo good for email marketing?”, is like asking if winter is good weather for hot chocolate. It’s one of the most powerful ESPs in the world… if you know what you’re doing.
You might’ve heard that we’re a crew of passionate, highly-skilled ESP-agnostic email marketing experts with some pretty impressive results under our belts. And you better believe it! But did you know we’re certified Klaviyo partners, too?
Chat to us to find out how we’ll use this best-in-class ESP to take your email program to new heights.
Let’s start with 20+ years of combined experience in just the founding crew itself (not to mention many, many more across our team), add countless hours of honing our Klaviyo craft, getting the training, applying that training to some of the world’s most exciting brands, sprinkle in a good measure of A/B testing, three scoops of CodeCrew’s secret sauce… and voila!
It took thousands of hours to earn our Klaviyo stripes, but that’s the only way you harness its power to really drive revenue and engagement. We spent nearly a decade working closely with the Klaviyo team to help our clients through some of the biggest email marketing challenges imaginable, including blacklist resolution, deliverability issue consultation and repair, IP warmups, advanced segmentation, and advanced reporting.
So, when we say we’re Klaviyo experts, we’re not kidding.
Over the years, we’ve developed an incredible working relationship with Klaviyo’s own experts – we’re especially proud to say that many of our ideas and suggestions evolved into real-world features on this ever-growing platform - how awesome is that?
One of the main things we focus on is Klaviyo automated emails - Klaviyo welcome flows, Klaviyo cart abandonment flows, Klaviyo browse abandonment and more. We also create flows tailored to your specific business needs and target audience. Once your Klaviyo automated emails are set up, you’re well on your way.
Now, one does not simply become a Klaviyo partner based on good looks alone. It requires demonstrable technical know-how and experience. One true test of an agency’s prowess is its ability to ensure your emails get delivered.
Deliverability is a huge aspect of any e-commerce business, since you can’t expect to make money if your customers aren’t receiving your emails in their primary inboxes. To prevent your Klaviyo emails going to spam, we have an entire team of experienced tech experts who are well-versed in the platform, and have a great, long-standing relationship with Klaviyo’s support team - which comes in handy when we need to resolve deliverability problems quickly and effectively. It helps when you know someone on the inside.
Looking for something short and punchy to send straight to your customers’ phones? We can create impactful Klaviyo SMS marketing campaigns that will allow you to reach thousands of leads and customers with just one click. Through the MMS feature, we can incorporate images, emojis, and coupons, plus we can track the performance of each SMS and MMS to ensure you’re getting your money’s worth from each send.
If you’re one of the millions of businesses using Shopify, we’ll integrate it into your Klaviyo account, providing a seamless e-commerce experience for both you and your customers. Naturally, our large team is able to test all campaigns and automations, while providing regular reports to ensure we’re constantly tweaking where necessary.
What’s more, our extensive Klaviyo knowledge - and the perk of being such a prominent Klaviyo partner - means we can optimize specific features only given to their closest collaborators to really unlock your company's potential – and ensure that you’re not wasting money on plug-ins you don’t need or services you’ll never use. That’s right, we won’t just improve your program and its returns, but we can save you money, too!
The right ESP + the right email marketing experts (AKA your Klaviyo partner, CodeCrew) can make your business unstoppable.
Why is Klaviyo so popular? Well, it can be a powerful tool for growth. But to really get the best out of it, you need to ensure that your email marketing program is as strong as it can be. And unlike most digital agencies and Klaviyo experts, email marketing isn’t just something we do, it’s everything we do. It’s our mission, our purpose, dare we even say…. our calling? Yes, yes we do dare say that.
After building email programs for over 20 years collectively across the founding team alone and 5 years as an agency, we’ve learned that the path to success isn’t the same for everyone. That’s why we take a niche approach – giving you a full-service email offering that’s tailored to your business, your goals, and your KPIs.
We’ve done this for some of the biggest brands in the world, pushing the boundaries of their email marketing programs beyond what they thought possible. We’ve even reverse-engineered some Klaviyo scripts to allow us even more data than any other agency as far as we and our clients are aware.
Well, that we offer you full-service, all-the-bells-and-whistles email marketing (kitchen sink included). For starters, we take care of…
A/B testing is an ideal way to collect data regarding your audience’s likes and dislikes, helping you optimize your email marketing program. We test, report, tweak and re-test, saving you all the heavy lifting.
And that goes hand-in-hand with a good segmentation strategy. This allows you to show your customers only relevant content, and, with advanced segmentation, you can get even more personalized. Not only do we set up advanced segmentation for your Klaviyo email program, we also create a data-based sending strategy for you. Neat, huh?
(BTW, if any of this sounds like Klingon street slang, don’t sweat - we’ll guide you through it all step-by-step)
There’s a lot more to it than that, though. In a nutshell:
Then we build you a new one based on the insights from the audit, as well as your business goals.
Once your campaigns have been sent out, we’ll analyze the data and send you a report of each one so we know where to tweak and improve.
We start with a thorough audit of your existing program.
Then we build you a new one based on the insights from the audit, as well as your business goals.
We build everything from scratch (no templates here!) and custom code each campaign so it works perfectly on desktop and mobile across all email clients. Oh, and we A/B test everything, too.
Once your campaigns have been sent out, we’ll analyze the data and send you a report of each one so we know where to tweak and improve.
Then we do exactly the same thing for your email workflows.
Essentially, we take care of your email marketing so you can take care of business.
With Klaviyo email marketing, your emails can be personalized on anything from brand loyalty to customer lifetime value, and those messages will be triggered based on what your customers do. For example, if they engage with a campaign or make a purchase. Flows and rules can be created for each situation, and pre-built email marketing flows are available. That's what helps save time on your end if you’re a business that’s still starting and you’re not quite sure what you should be doing in there.
Klaviyo’s integrations with the different e-commerce websites are really the best in the industry too. This means that there are more metrics you can track, more events you can trigger off of, and more data about your customers to view.
From Shopify and Magento and Facebook Custom Audiences to Facebook Lead Ads, Klaviyo has a chunky stack of integrations that won’t disappoint. Yotpo? Check. Swell? Check. Woocommerce, Amazon, Recharge and Recurly - you name it, they have it. 5 out of 5 stars really!
Are you maybe looking to design emails for marketing campaigns and flows and can’t afford to pay experts with a solid email marketing portfolio to cover the job? Cool, ‘cause Klaviyo’s drag-and-drop builder is a cinch to use. There are various fonts and brand colors that can be applied to default templates and workflows. What’s more - uploading your own designs and templates is also an option.
In case you’re searching for a platform that comes packed with Lead Scoring, I’m afraid Klaviyo isn’t the right choice. If you would like to trigger an automation based on how engaged your potential customers are with your marketing and site, we have to agree that Lead Scoring is an easy solution you can use, although there are alternatives that work as well if not better with proper segmentation. It does take a lot more time though, we’ll give you that! Sure, you can always get a third-party app integration for it, but hey, are you sure you want one more bill to add to your expenses? We didn’t think so.
This platform’s help center is great for some quick tips or basic help. But if you’re seeking a bit more personalized support experience, then you’ll need to fight with Klaviyo’s hourly schedule.
Yup, well, Klaviyo is free for up to 250 contacts and 500 email sends. Cool, but only if you’re running a smaller (by that we mean veeery small) e-commerce business. Nevertheless, if you’re looking to grow and expand your business, be aware that once you move beyond those “freebie” numbers, you’ll most definitely have to pay a price that’s direct proportional with your list size and with the quality that you’re getting too...
You can use Klaviyo to build communication across all owned channels - that includes email campaigns, automated emails and SMSes.
At CodeCrew, we’re proudly ESP-agnostic, but we do have favorites. Klaviyo is an absolute powerhouse in ecommerce with plenty of tools and features available. One of its main perks is audience segmentation. At CodeCrew, we believe that you need to get a clear picture of your audience to ensure optimized messaging, and that’s where Klaviyo runs circles around the rest. Time, location, spending habits, professional sectors, and many other factors are taken into account to ensure each campaign feels like it was created with only that one customer in mind. Any tool that helps you personalize your messaging should be at the top of your list.
In a nutshell, it’s what’s known as an intelligent marketing automation platform (their words). We simply refer to them as ‘Trusty Klav’.
Yes and no - Klaviyo isn’t just a database but it does store your relevant subscriber data, as well as all the real-time email program performance data you need.
In case you hadn’t been paying attention, there are some great reasons listed above, and here’s another - in 2022, Klaviyo customers earned over $14 Billion in untapped revenue. Ka-Pow!
A Klaviyo expert is someone who has completed the Klaviyo certification process, but more than that, it’s a person or a team who has years of experience working on the platform, and often a great relationship with Klaviyo’s own experts. AKA CodeCrew.
By hiring CodeCrew, you’ll unlock Klaviyo’s full potential, and reap the benefits for your business. There’s no need to waste time (and money) figuring out Klaviyo’s hidden benefits and features, since we know them all (plus a few exclusive ones) and know exactly how to utilize this to your advantage. We’ve already covered the various features of Klaviyo like in-depth segmentation, but the tool alone will only get you halfway there. The rest of the ROI journey depends on having a partner that knows how to get your money’s worth out of that tool. Just think of it this way, we already have a 20-year headstart with Klaviyo, and now you have two decades of experience at your disposal.
Knowing the fine print and all the requirements of Klaviyo ensures that each email adheres to the deliverability gauntlet. We know exactly what and what not to do to ensure your emails avoid the spam pitfalls. However, simply avoiding spam folders is not enough - you want your emails to actually convert, right? That’s why we use 20+ years of marketing know-how to craft enticing campaigns that encourage action. Klaviyo’s pretty darn good at monitoring which emails work and don’t work on a daily basis. By sharing this insight with us as a partner, we’re on the forefront of deliverability and open rate SOP. This means, in addition to basic dos and don’ts, you get the benefit of market trends as well.
Like a piece of moldable clay, Klaviyo can become whatever you want it to be. Seriously though - it’s great for both.
Great question. While Klaviyo is mostly used for ecommerce, its workflow and segmentation capabilities (among other features) make it great for other businesses, too.
Funny you should ask - we’ve got a whole post about that right here.
Essentially, no. But it works much, much better if you’ve got some experts on your side who really know what they’re doing (ahem).
We’re here to make it happen. Drop us a line and find out just what this Klaviyo email marketing team can do for your business