No two clients are the same - ever. And when it comes to full-service email marketing, we adapt and consider every possible aspect of a client’s marketing program to ensure that no KPI is left behind. Strap yourself in for a sparkling email marketing case study, because we’re about to show just how nimble we got to provide spotless results for Zerorez.
Here’s what we achieved in just 6 months:
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2023 Q3
- Started with the Puget Sound branch and increased unique opens by 37.4%.
- Increased open rates by 11.45%.
- Organically added 1,000 new subscribers to the Puget Sound list.
- Increased click rates by 87%.
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2023 Q4
- Added Willamette Valley and San Antonio branches, based on Puget Sound’s performance.
- Tripled booking revenue (San Antonio).
- Increased overall open rates by 10% (San Antonio).
- Increased unique opens by 40.9% (Willamette Valley).
- Increased unique opens by 31.6% (San Antonio).
- Increased open rates by 60.77% (Willamette Valley).
- Increased open rates by 54% (San Antonio).
- Maintained open rates at around 58% (all branches).
- Generated over $100k in Q4.
- Increased bookings by 280% (San Antonio).
- Increased click-to-open rates by 165% (San Antonio).
How It Started
Zerorez is a team of cleaning experts who specialize in eco-friendly carpet cleaning. Even though they had a stellar business model, they presented us with a few exciting challenges:
- We were initially only assigned their location in Puget Sound, but they also had other locations across the U.S that required tailor-made content, each with its own offers and promotions.
- Although Zerorez had their own reporting platform, they needed an easier way to consolidate their data to get a better, more comprehensive view of their email marketing program.
With more Zerorez branches being added to the roster, we had some new challenges to solve, including creating relevant campaigns for each audience based on their location and previous services, and addressing some existing dust piles - the San Antonio branch, specifically, had seen disappointing booking rates and revenue.
So, what did we do? Well, we did what we always do - we rolled up our sleeves, grabbed a mop and bucket, and got to work making a clean (and profitable) sweep of things.
By the way, this email marketing case study is no fluke – we’ve got tons of other clients who’ve seen stellar results through CodeCrew.
Polishing Up Zerorez’s Design Approach
A major part of CodeCrew’s success with Zerorez was the fact that we completely overhauled their design strategy to create a squeaky-clean new look.
Here’s how we did it:
- We incorporated more fun and engaging interactive ‘games’ in email layouts that rewarded customers with discounts and cleaning services.
- By transitioning from 600px layouts to 800px layouts, we allowed customers to zoom in on specific details to see the results of Zerorez’s cleaning services up close.
- We used bold typography and crisp, uncluttered layouts to bring the ‘clean’ aspect of Zerorez’s services alive.
While all three branches saw incredible results by partnering with CodeCrew, one branch, in particular, had its very own Cinderella moment…
San Antonio’s Dramatic Transformation
Just like the shy kid showing up to prom in a helicopter, San Antonio’s makeover left everyone speechless. Just look at these email marketing results – all within 3 months:
- 289.5% increase in bookings (from 19 to 74)
- 205.1% increase in booked revenue
- 165.5% increase in click-to-open rate (from 0.87% to 2.31%)
- 56.7% improvement in click rate (from 0.3% to 0.47%)
Bam!
Skyrocketing Engagement Across All Locations
At the same time, all three locations saw a huge uptick in subscriber engagement. Which (all together now) translates to your ability to capture and maintain subscriber attention in an increasingly competitive inbox environment.
Just look at these amazing stats:
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Puget Sound37.4% increase in unique opens (65,696 to 90,255)
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Willamette Valley40.9% increase in unique opens (19,689 to 27,742)
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San Antonio31.6% increase in unique opens (13,018 to 17,129)
Superior Open Rates Across All Branches
Fun fact: The average open rate for the home services industry is between 20% and 25%. So, how did we do? Well…
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Willamette Valley60.77% open rate in Q4
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San Antonio53.57% open rate in Q4 (24% improvement from Q3)
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Puget Sound54.24% open rate in Q4
That’s not just above average, that’s in a whole new league.
Effective List Hygiene & Management
A healthy list is a happy list. Not only does it give you accurate numbers to work with, but it’s also crucial for deliverability best practices and long-term list health.
- Strategic list cleaning in San Antonio (2,048 unengaged contacts removed)
- Consistently low bounce rates across all locations (0.13% - 0.33% in Q4)
- Sustainable unsubscribe rates (0.4% - 0.5%) despite increased sending volume
Successful Automation Implementation
Truly amazing what a solid automated flow can achieve. By conjuring up a stellar automation strategy, we quickly yielded these awesome numbers:
- Increased active journeys across all locations (33-60% increase)
- High engagement in automated flows (54-58% open rates)
- Strong conversion in automated content (2.7-3.9% click rates, far above campaign averages)
Consistent Month-over-Month Growth
Let’s take San Antonio’s email revenue as an example:
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October14 bookings, $3,091 revenue
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November45 bookings, $8,990 revenue
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December15 bookings, $3,222 revenue (during holiday season)
The ROI Recap
And finally, we get down to brass tacks, the bottom line, the final word – was it worth the investment? Look at these figures and decide for yourself:
- Total Q4 bookings generated: 467 bookings
- Total Q4 revenue generated: $113,846
PS: If you’re loving this email marketing case study, be sure to check out our other success stories.
A (Pristine) Magic Carpet Ride
As this email marketing case study shows, when we roll out the red carpet for a new client, we make sure that the carpet shines. Data-driven strategy, detailed segmentation, and A/B testing allowed us to gain valuable insight into Zerorez’s audience in order to further optimize their email program.
In essence, this is full-service email marketing at its finest - this approach takes every aspect of your business’s email marketing program into account and, using our expertise, yields results across the board.
It’s simply one of the biggest benefits of working with a full-service email marketing agency that specializes in one platform - we’ve mastered every component of email marketing, and we know what it takes to create something that will give you the ROI you’re looking for. So, ready to clean up?
