No two clients are the same - ever. And when it comes to full-service email marketing, we constantly adapt and consider every possible aspect of a client’s marketing program to ensure that no KPI is left behind. Strap yourself in for a sparkling email marketing case study, because we’re about to show just how nimble we got to provide spotless results for Zerorez.
Some Tidy Numbers - What We Achieved in Our First Four Months
Zerorez is a team of experts specializing in eco-friendly carpet cleaning. Even though they had a stellar business model, they presented us with a few exciting challenges:
- We were initially only assigned their location in Puget Sound, but they also had other locations across the U.S. that required tailor-made content, each with unique offers and promotions.
- Although the Zerorez team had a reporting platform, they needed an easier way to consolidate their data to get a better, more comprehensive view of their email marketing program.
So, we rolled up our sleeves, grabbed a mop and bucket, and got to work making a clean (and profitable) sweep of things.
Here’s what we achieved for Zerorez Puget Sound:
- Increased open rates by 11.45% in Q3 2023 (compared to the previous quarter).
- Organically added over 1,000 new subscribers to Puget Sound’s email list.
- Increased click rates by 87% (compared to the previous quarter).
Then, something amazing happened. After only four months of working with Zerorez, they asked us to work our magic on their branches in San Antonio and Willamette Valley as well - effectively tripling our output. Can lightning strike thrice? Let’s find out…
Giving the San Antonio Program a Good Scrub
With more Zerorez branches being added to the roster, we had some new challenges to solve, including creating relevant campaigns for each audience based on their location and previous services, and addressing some existing dust piles - the San Antonio branch specifically had seen disappointing booking rates and revenue.
To make sure no carpet was left unturned, we implemented a rigorous segmentation strategy that allowed us to speak to every region (and indeed, every customer) through promos, winback campaigns, and cleaning reminders - and as you'll see in this email marketing case study, we achieved notable increases in engagement and bookings.
Here’s what we achieved for Zerorez San Antonio:
- A 10% increase in overall open rates.
- A 3x increase in booking revenue (not a typo).
- We increased the amount of bookings by 280% (also not a typo).
- Plus, we increased click-to-open rates by 165% (we don’t make typos, okay?).
Because we always maintain a nimble and agile approach, we were able to craft a strategy and direction for Zerorez based on their specific needs and areas of improvement. We do this for every client, every single day.
In fact, one of the things that sets CodeCrew apart is our ability to craft email marketing programs that are completely unique to each client in order to achieve their specific KPIs. In our business, a one-size fits all approach makes about as much sense as cleaning the bathtub with a vacuum.
Polishing Up Zerorez’s Design
A major part of CodeCrew’s success with Zerorez was the fact that we completely overhauled their design strategy to create a squeaky-clean new look.
Here’s how we did it:
- We incorporated super-engaging, interactive games in our email layouts that rewarded customers with discounted cleaning services.
- By transitioning from 600px layouts to 800px layouts, we allowed customers to zoom in on specific details to see the results of Zerorez’s cleaning services up close.
- We used bold typography and crisp, uncluttered layouts to bring the ‘clean’ aspect of Zerorez’s services to life
A (Pristine) Magic Carpet Ride
As this email marketing case study shows, when we roll out the red carpet for a new client, we make sure that carpet shines. Data-driven strategy, detailed segmentation, and A/B testing allowed us to gain valuable insight into Zerorez’s audience in order to further optimize their email program.
Then we mixed up a powerful concoction of email automations, jaw-dropping design, and regular, comprehensive reporting to help Zerorez connect with each and every customer in a meaningful way to drive engagement and bring in revenue.
In essence, it's full-service email marketing at its finest - this approach takes every aspect of your business’s email marketing program into account and, using our expertise, yields results across the board.
It’s one of the biggest benefits of working with a full-service email marketing agency that specializes in a single platform - we’ve mastered every component of email marketing, and we know what it takes to create something that will give you the ROI you’re looking for. So, ready to clean up?
