If you’re the owner of an e-commerce business, you’ll know this story well. A customer visits your site, looks around aaand doesn’t buy anything. Don’t panic – this is common! In fact, 92% of consumers who visit your site won’t buy the first time according to this study. How do you get them back? Read that title …
I’m always surprised when I talk to owners of small-medium sized businesses who say that they don’t have an email program. “Consumers who purchase products through email spend 138% more than those that don’t receive email offers.” wordstream.com. Having spent years in the field, I’ve seen firsthand just what a well-designed email program can do for companies …
Why should you be A/B testing emails? Well for a start, it can consistently help you achieve higher ROI and engagement rates which, of course, can improve your entire email program. While most people associate A/B testing with website design, it’s actually a great way to create effective email marketing campaigns as well. Why? Because A/B testing …
Our Goal To create an effective email marketing program that would appeal to PetLab Co’s diverse audience and showcase their hero product range in an impactful way. Check out our email campaign case study to see how did. What We Achieved We leveraged decades of combined experience to yield results that deserve a round of a-paws: A …
Y’Our Skin – How customer data collection is revolutionizing skincare By 2024, it’s predicted that the global beauty market will be worth $750 billion. And in 2020, the global skincare market grew by over 41%. In such a saturated space where new niche beauty brands are popping up every day, how do you really make an impact? …
The email list is the centerpiece of email marketing. It’s the key that unlocks the door to a person’s inbox, and the inbox is where we all spend every morning, afternoon, or night. The more email addresses you have, the more opportunities you’ll have to generate leads, push out your messaging, and prove the value of your …
With an average ROI of $38.00 (sometimes even more), for every $1 spent, email marketing is definitely a worthwhile investment. Also, not to brag or anything, but our average ROI is 1,300%. So you probably want to start doing email marketing for your brand. And of course, you want to know a bit more about email marketing …
Nowadays, it’s easier than ever for a business owner to do their own email marketing thanks to all the amazing ESPs that are available. But, if you want to get the most out of your email list, then it’s best you leave it up to a professional email marketing team. Why You Need an Email Marketing Team …
Email marketing can be incredibly complex and there are a lot of variables to consider when implementing an email marketing program. Whether your goal is to increase your ROI or grow your email list, here are a few things you can do to crush your email marketing goals. Best tips for email marketing optimization Start with a …
Oh, hi there! Let me guess; you’re a small business owner struggling to figure out what email marketing strategy would be the best to get high ROI? I knew it. When it comes to drawing new customers, small businesses have loooots on their plates. Despite the fact that there are many communication channels that companies can use …
