GetResponse Review:
How To Get The Response You Need

First off, GetResponse is a really great Email Service Provider (ESP). But constantly keeping track of your campaign’s performance and tweaking for optimal results can be time consuming. Which is not ideal if you plan to spend time on your actual business.

This is where a boutique agency like… perhaps…CodeCrew, maybe?!... comes in handy. Because even a great ESP like GetResponse doesn’t offer strategic prowess and years of experience. And that’s what really gets results. Basically, we’re proudly ESP Agnostic and will gladly work with whatever ESP suits your business best. To simplify: GetResponse, like any tool, requires an expert to wield it. But, man, what a tool!

Scroll down for our unbiased (and totally awesome) GetResponse review.

GetResponse Review Overview

No ESP is 100% perfect, which is why we took the liberty of weighing up some of the yays and nays of GetResponse for ya…

The Pros of GetResponse

Let’s talk price: Given the amount of features you get with GetResponse, the pricing is pretty darn good - half the price of Klaviyo, in fact. And this is why we recommend it for clients who need to maximize every dollar. So, if you’re a startup or need to focus your cashflow somewhere else, then GetResponse is the perfect tool for reaching out to potential and existing customers.

CodeCrew will help you save even more money by advising on which plugins you need and which ones you can drop. A dollar saved is a dollar earned, right?

In terms of features, you could do much worse: GetResponse has nearly everything a smaller business could want from an ESP: Customized data fields for segmentation, automation, an email builder, A/B testing, and even webinar software. What's more, GetResponse’s deliverability feature, coupled with CodeCrew’s expertise, will help avoid spam folders and [ahem] get responses.

Another big plus is that GetResponse Pro allows you to create SMS campaigns. When handled correctly, integrating SMS into your marketing campaigns can have a huge impact. At CodeCrew, we often run SMS-only campaigns, or seamlessly integrate SMS with email for an ROI double whammy.

Finally, one feature that got our attention was the ability to track ROI from web conversions - and this is a biggie! Especially since not all ESPs offer the ability to see how much business you’re getting as a direct result of email marketing. Actually, this should be pretty standard, when you think about it.

The Cons of GetResponse

That was the yays, now let's get to the nays. As you’d imagine with a cheaper ESP, some features will be pretty basic. One of these is photo editing for email templates (blech). Given that design plays such an important role in effective email marketing, we encourage all our clients to stick to made-from-scratch designs for each campaign. We could spend a whole week talking about the pitfalls of using templates, but we’ll just stick to one: That same template is being used by your competitors - best create something unique that makes you stand out from the crowd.

You should also note that annual plans are not refundable and you’ll need to pay for landing pages. Now, if you opt for the free version (which you most likely will at the start), your list will be limited to 500 records in size. This might be a problem if you’re looking to grow your customer base—but we can help you cross that bridge.

Just like any ESP, GetResponse is only a tool - NOT a substitute for marketing prowess and expertise.

What you can expect from your GetResponse email marketing program

Just to recap: GetResponse is to CodeCrew what Mjolnir is to Thor: a mighty tool that can whip up some serious email thunder for your business. But it’s not a Deus Ex Machina that magically does all the work for you. So, we highly recommend GetResponse as an ESP, but it requires the right knowledge and expertise to truly unlock its potential. This is where we come in.

Once we’ve shaken hands and exchanged pleasantries, it’s time to get down to business:

1. We get the down-low and the what’s-what with an initial audit of your existing program.
2. Using this info, along with your specific KPIs, we conjure up a new and improved email
   program for your business.
3. We design each campaign and workflow email from scratch and custom code it.
4. Once we send out your campaigns, we analyze the data and report back to you - this happens every month and, on a bigger scale, every quarter. We’re constantly looking at the data and tweaking your program accordingly for optimal results.

“CodeCrew is the real-freakin-deal. These guys are absolutely incredible when it comes to email marketing. They professionalized my brand in a way I didn't know was possible and genuinely went the extra mile for my company because they CARE. These guys crush it!”

Kelsey Moreira

Founder at Doughp

Kelsey Moreira

Founder
at Doughp

So, what do you say? Let’s start rocking those numbers!