You’re already doing A/B testing, your customer list has been segmented, and your automated emails are looking finer than a Lamborghini at sunrise.
Now you want more - and CodeCrew will give it to you.
Here are a few of our most advanced email marketing strategies to satiate your sales aspirations.
There’s a hella good chance you’re reading this on your smartphone.
This means someone at CodeCrew took the time to ensure that things look and work exactly the way they should on your device. With more and more content being consumed on mobile devices, this isn’t just a good idea - it’s crucial if you want to future-proof your business.
To ensure your emails get read, we see RED - Responsive Email Design. This means that the user experience is optimized to work with whichever screen they’re using. Two main features we can’t emphasize enough are shortening your subject lines and enlarging your call-to-action buttons.
A smaller screen is just a trade-off of reaching your target audience on the go. Luckily, with some clever cleverness, we’re able to work around these limits cleverly.
Increased exposure to screens has prompted modern users to be more mindful of their retinas and energy consumption. Dark Mode is fast becoming the popular option to catch two birds with one setting. While this is pretty straightforward from a coding perspective, email design must be top-of-mind.
As an agency that firmly believes in made-from-scratch designs for each client and campaign, we tend to be obsessive about things looking absolutely perfect. That’s why we take extra precautions to ensure that none of the artistic nuances get lost in the dark.
Social proof is the easiest and most effective strategy in advanced email marketing. Hopefully, you’ve been including customer testimonials (like these. See what we did there?) in your email campaigns already. If not, pause here and get to it. We’ll wait.
The flip side of providing social proof is asking for it. This needs to be done carefully since customers are incredibly protective of their time.
At CodeCrew, we ensure that the entire process is as quick and easy as possible, and we make this clear to your customers. We also recommend that you offer a discount as an incentive - at least this way your customer gets something out of it.
Once a customer has provided you with a testimonial (remember to say thanks!), this will provide two big advantages - you can share this testimonial with other potential customers, plus you get direct feedback.
You also can’t go wrong with a tempting referral program. By offering a discount for introducing new customers, you turn happy customers into ambassadors.
It should go without saying that you’ll want to extend this offer to customers who have already provided you with a testimonial. It’s better to start with a small favor first, right?
Just as incentives work for testimonials and referrals, they also work to get new subscribers. Simply offer a small discount for signing up, like 10% off their next purchase, and provide them with a discount code or direct link in the welcome email.
This is where your website’s pop-up banner does most of the heavy lifting. We recommend making sure the discount amount is displayed in big bold font so that it really catches the eye of any window shopper. Soon you’ll have added one more customer to your list and they’ll be on their way to making a purchase.
When it comes to advanced email marketing strategies, we’ve got more tricks up our sleeves than a fox playing poker in a trenchcoat.
But Crewnity is still our piece de resistance. It combines everything we know about email marketing and transforms it into a well-oiled ROI-generating behemoth.
Would you like to know more? Of course you do.
See What We Can Do for You
In the meantime, check out what we’ve achieved for some of our clients.
