If Crewnity was a car, email lead nurturing would be the high-octane fuel powering it. Pop the hood and you’ll discover a powerful V8 engine churning out 10,000 hp of unbridled lead generation.
But acquiring high-quality, vetted leads is not as easy as you’d think – it requires a foolproof strategy, some serious email marketing know-how, and a bunch of irresistible prizes. Now, take a seat, buckle up, and put on your helmet – we’re heading down ROI lane.
Cast your net too wide and you’re bound to attract bots and spam accounts. But, narrow your lead generation strategy too much and you’ll stunt growth. So, what to do? Simple – you put up a giant flag that attracts a whole new crowd of excited customers.
This giant flag signals that Crewnity has prizes to give away (and great prizes at that) from a collective of brands who share audiences with similar interests (we’ll pair you up with some of the most exciting startups and household names around).
The trick, of course, is ensuring that the giveaway is advertised to the correct audience. Then, once you get that audience’s attention, it’s simply a matter of opening the door and taking them for a spin ‘round the track. Essentially, we’ll send you a list of new professionally vetted contacts after the giveaway is completed – and the best part? This is an audience that already takes an interest in the industry you’re in, so it should be smooth sailing (or, y’know, steering).
Let’s face it, numbers can be deceiving. A celeb might have millions of Instagram followers, but ¾ of those could be paid-for bots. While we don’t judge them for playing the PR game, we prefer to work with real customers who are able to make an impact on your sales.
One of our most effective email lead nurturing strategies is to place an unmissable signup banner on your site. This banner targets customers who are (clearly) showing an interest in your brand and are likely to want to know more. That same principle is used with Crewnity, which is designed to help you get new subscribers with a real interest and not bots, or those who are likely to unsubscribe before you can even say, “Welcome.”
This sounds like it would cost a fortune, right? You couldn’t be more wrong – read on because you’re about to discover the most affordable investment you’ll make for your business.
After your Crewnity giveaway is complete, the winner walks away with a big smile and a bunch of prizes, while your business (and your giveaway partners’ businesses) have a brand new list of vetted contacts. Best of all, it only costs you $0.35 per contact which, compared to the average CAC rate of $20 - $150, is downright jaw-dropping.
Now, it’s up to you to ensure that you get the most out of your extended list by providing these new subscribers with the best customer experience possible. Ready to watch your ROI skyrocket and crush those click rates? Click below to see if you qualify for Crewnity.
