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Quick Guide The Low Down on Customer Engagement Platform Braze Features, Pricing, and Usability Sailthru Features, Pricing, and Usability Which Platform Delivers the Best ROI? The Low Down on Customer Engagement Platforms As marketers, we’re no strangers to compartmentalizing. The trouble is, when marketing teams and functions go independent, the results can be symptomatic of this. We’re talking …

What Email Personalization Actually Is… and What It Isn’t Email personalization is often misunderstood as just adding someone’s name to the subject line and calling it a day. But true personalization is when an email adapts to behavior, preferences, and intent. It’s when your content responds to behavior based on what someone clicked, viewed, bought, ignored, or …

Your Subject Line is Your Free-Throw Moment If you’re reading this, you already know what a subject line is. What you may not know is just how much those five-to-ten words impact the way that brands dominate inboxes, and which disappear into the void. Every email you send gets one shot: one nail-biting, high-pressure moment where the …

Quick Guide Why is a re-engagement campaign important? Why should I re-engage inactive subscribers? Intended outcomes of a re-engagement campaign How to run a re-engagement campaign Step 1: What has caused inactivity? Step 2: Segment your inactive subscribers Step 3: Email your inactive audience Top tips for re-engagement success More email marketing advice But First, Why is …

The Attention Economy and the Future of Email Marketing We live in a digital world now, and it’s full of distractions. Everywhere we look, there’s something commanding our interest. TikTok, Instagram, Netflix, Spotify, constant notifications, your dog who is begging for another bowl of food… you get the picture. All of these things are what your emails …

If you’re looking for a broader framework on what makes email marketing effective, beyond just the tools, our guide to Email Marketing Best Practices breaks down the strategies, metrics, and foundations that underpin high-performing email programs. Just want the results without the hassle? We hear ya. At CodeCrew, we’ve saved the day for email campaigns more times …

Why Email Segmentation is the Magic to Higher Conversions Email segmentation is the practice of dividing your email list into smaller, more relevant groups based on shared characteristics, behaviors, or intent. Rather than treating your audience as one giant list and sending the same message to everyone hoping that it lands, segmentation allows brands to tailor messaging …

What Is Salesforce Marketing Cloud? Salesforce Marketing Cloud is the marketing automation arm of the Salesforce ecosystem: the part that turns customer data into meaningful, revenue-driving interactions. If Salesforce is the engine, Marketing Cloud is the turbocharger. At its core, it gives you a centralized platform to create, manage, and measure every aspect of your digital marketing. …

So how do you stand out and get your emails opened consistently? By using the right combination of strategy, testing, and trust-building… outlined by our email experts here at CodeCrew. Below, we share 10 proven ways, backed by data sources like HubSpot and GetResponse, to improve your open rates and keep subscribers engaged. No hacks, just practical …

This is especially true when your customers aren’t the ones marking your mail as junk and think your brand has disappeared off the face of the earth. As the masters of email marketing, CodeCrew is here to help you figure out why – with actionable steps to take your emails out of the dark junk folder abyss. …