So you want to start doing email marketing for your small business, or maybe you just want to improve your email marketing program and you need some tips. Where do you start? Well, that’s a great question. The complex world of automated email marketing is enormous and often, a little help to navigate your way through it can really come in handy. That’s where we come in.
If you want to get subscribers clicking and purchasing, you need to invest in stellar email design and great coding. And here’s why it’s worth the effort – the average ROI for email marketing is $36 for every $1 spent. So, when you spend a dollar of your budget on email marketing, your return will be 36 …
Harnessing The Power Of Automated Email Marketing Don’t let the name fool you – email marketing automation is anything but a one-size-fits-all. Maintaining that personal touch is especially important when communicating at scale. Imagine, if you will, running a restaurant by yourself. Business is booming and hordes of customers come through the door, expecting your famous personal …
So, there you are – staring into the marketing void, either wondering if you should migrate to Klaviyo, or if you’re getting the most out of your current Klaviyo email marketing program. We’ll go one step further and guesstimate that you’re also pondering the advantages of using just one consultant vs an entire email marketing agency. Well, …
You’re no stranger to email marketing, so you (probably) know how important the right ESP is for your business. You’ve (probably) decided on your preferred ESP already. But what if you’re backing the wrong fighter?! It’s time for Klaviyo vs ActiveCampaign. It’s time to find out who rules the email marketing arena. Get ready for ESP Smackdown! …
Unless you’re living in the dark ages, you’ve probably heard about email marketing for your small business. And most importantly, how it could benefit you. But you’re not sure where to start. Great news – you’ve come to the right place. Read on and you’ll find out everything you need to know. Having started a business, you …
If you’re reading this, chances are you’re looking to make the most of your Listrak email marketing program and level up your business. Well, you’re in luck, because if there’s one thing we’re good at it’s helping business owners like you experience incredible results with Listrak email marketing. The great thing about Listrak is that it’s one …
Why should you be A/B testing emails? Well for a start, it can consistently help you achieve higher ROI and engagement rates which, of course, can improve your entire email program. While most people associate A/B testing with website design, it’s actually a great way to create effective email marketing campaigns as well. Why? Because A/B testing …
Running out of ideas on how to improve your email marketing? You’re not alone. A lot of business owners face challenges when it comes to managing their email marketing because it’s not as easy as it looks. Apart from simply writing campaign and workflow emails, there’s a lot that goes into the email marketing process, from creating …
Inspired by their grandfathers, Hugo & Hoby’s founders created a sustainable furniture brand centered around quality craftsmanship and environmental responsibility. Both Hugo Kukelhaus (grandfather to co-founder Fred) and Hobart “Hoby” Young (co-founder Ben’s grandfather) were seasoned craftsmen. They were also were passionate about community and the environment. Their story is a huge part of what makes Hugo …
Email marketing can be incredibly complex and there are a lot of variables to consider when implementing an email marketing program. Whether your goal is to increase your ROI or grow your email list, here are a few things you can do to crush your email marketing goals. Best tips for email marketing optimization Start with a …
As a full service email marketing agency driven by passion, we’re proud to say that we’ve helped many small businesses smash their goals with strong, impactful email marketing programs. And for us, this isn’t a one-size-fits all. In fact, just the opposite. You see, when it comes to effectively marketing your small business through email, a tailored approach created specifically for your company and a unique, data-driven email marketing strategy are absolutely vital.
In terms of how effective email marketing can be for entrepreneurs and small business owners, the stats speak for themselves. But if you want to get that mind-blowing ROI and bring in revenue like never before, there are some key considerations – from the right email strategy and correct segmentation allowing you to speak to the right people at the right time, to using an ESP that suits your specific needs, ensuring that your email design is flawless and that your deliverability is on point.
Whoa – we know, that sounds like a lot. But don’t worry! We’ve got you. Remember we mentioned navigating your way around eCommerce email marketing? Well, consider us your guides and all the articles you see below as your map. Not only do we want to help your small business succeed, we want to give you as much knowledge as possible so you can make informed decisions about your company’s email marketing strategy, design, content and everything else that goes into creating a killer email program.
In these posts you’ll discover some best practises to use in your businesses email marketing workflows and campaigns, as well as how to build a successful email marketing program. We’ve also got a whole bunch of ultimate ESP reviews and pricing comparisons for you to check out, plus some truly mind-blowing email marketing stats. No jokes, some of these numbers are pretty much unbelievable. You’ll also discover some of our previous work and the incredible things we’ve achieved for other small and medium sized businesses. Lastly (but probably most importantly), if you read on, you’ll find out everything you need to know about hiring an email marketing agency for your business and what a team of email marketing experts working their magic should usually cost.
