Which A/B test version for PetLab Co. was top dog?
Version A - With percentage discount
Version B - With dollar value discount
With click rates 20% higher, almost double the placed order rate and over 60% more revenue generated than the alternative, it was version B with the dollar value discount that got tails wagging!
Version A - With percentage discount
Click rate: 3.5%
Placed order rate: 1.1%
Version B - With dollar value discount
Click rate: 4.3%
Placed order rate: 1.9%
We Average Over 1,300% ROI for Our Clients
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