We’re taking a wild guess that you’re looking for the best possible ESP (Email Service Provider) and that HubSpot is at the top of your list. Now you’re searching around the web for expert opinions to ensure you’re getting the most out of HubSpot. Well, guess what? You came to the right place. Let’s dive into the details and see how CodeCrew uses HubSpot to skyrocket your revenue.
First, let’s talk about what HubSpot is. More than just an ESP, HubSpot is a full-bells-and-whistles CRM (Customer Relationship Management) platform that helps you connect marketing, sales, content, and customer service all in one place. It consistently ranks in the top 5 CRMs worldwide, which is why we use it with many of our clients.
Impressive, huh? It definitely is. If you really want optimal results, though, you’ll need some expert help to ensure that you’re getting the best out of every feature. Taking on your own email marketing is like trying to renovate your own house - it’s technically possible, but your results won’t be nearly as good, and the road to success won’t be a smooth one.
The Pros and Cons Of HubSpot Email Marketing
We’ll just rip the Band-Aid right off here - there’s no ifs, ands, or what's about it - HubSpot isn’t cheap. In fact, their plans can go up to $3,200 per month*. Ouch. Your cheapest option, however, is set at $50 per month (NOTE: The free version doesn’t include email marketing), which is still high when you consider that there are more budget-friendly options available.
Why the high price tag? Well, the clue was in the second paragraph - HubSpot is a Customer Relationship Management tool, not just an ESP. Which means it’s an all-in-one powerhouse with email marketing as a feature. When you consider the plethora of services you get, it kind of makes sense.
Not to toot our own trumpet here, but if you choose HubSpot for email marketing, you’ll really want to consider letting an agency of experts handle things in order to get the most out of your investment. What’s more, given the complicated interface, it’s a safe bet that HubSpot isn’t meant for novices. For best results, leave skyrocketing your ROI and engagement to us while you focus on your business.
*Prices updated as of 2/21/2023, please check www.hubspot.com for the latest pricing data.
Why It Pays To Partner With HubSpot Email Marketing Specialists
Yes, it’s expensive. No, it’s not a platform you can easily master on your own. If you’re going to spend $800 per month, you’ll want to get your money’s worth out of every single feature. And for that you need a team of HubSpot implementation specialists who can yield incredible ROI. Like CodeCrew, perhaps?
All That and a Bag of ROI
As full-service HubSpot email marketing specialists, we’ll take care of literally everything you need from HubSpot, including:
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Migrating to HubSpot
HubSpot already has a great service for onboarding new clients, and the fact that we’ve been migrating clients to and from ESPs for ages means you’ll be good to go in no time. Think of us as your email marketing moving company. We’ll make sure nothing gets left behind as we migrate you to your new home at HubSpot.
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HubSpot Campaign Management
Using HubSpot’s campaign management software and our expertise, we’ll oversee every aspect of your email marketing program, from list growth to A/B testing, segmentation, and beyond.
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List Segmentation on HubSpot
HubSpot’s list segmentation tool allows you to split your audience based on a wide range of criteria. We’ll choose those criteria based on your KPIs, industry, and audience preferences. Then, we’ll ensure that every subscriber only receives relevant, personalized content.
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Custom Designs
Every standalone campaign and automated flow email is crafted from scratch with your audience in mind. Bespoke, dazzling designs will do more for your email marketing program than templates ever could.
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HubSpot Email Marketing Automation
HubSpot offers powerful automation solutions that allow you to automate various touch points of your customer’s journey, but this is just the beginning. You’ll still need a team of experts to determine which flows would work best for your business, build them based on data driven strategy, and monitor and test every email to ensure optimal results.
Still not convinced HubSpot is the best option for you? No problem - since we’re 100% ESP-agnostic, we can migrate you to (and from) any platform you choose.
Here’s what you’ll get with CodeCrew:
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We take a look at your existing email marketing program and perform an audit to see what’s working and what could be improved.
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Our marketing generals gather around a table and devise a strategy for your business.
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We’ll build a program based on your KPIs and our know-how.
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Our email design team does their jaw-dropping magic.
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The coding team provides a toe-tapping beat from the algorithm section.
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We circle back to you with the results and present our plan for moving forward.
So, when you’re ready to take your ROI straight into the stratosphere, get in touch and we’ll show you how it’s done.
